Friday Facts: 10 Surprising Social Media Facts

In looking through Pinterest the other night, I came across this pin and had to check it out.  It contained a very nice infographic with 10 facts about social media that I -definitely- didn't know and I think many of my readers will find this interesting.

Some of the facts include:

• Did you know there are specific days of the week to Pin certain things on Pinterest?  You can find out what you're supposed to Pin when on the infographic.
• Did you know Friday seems to be the best day for engagement on Facebook?  (Maybe it's because it's the end of the work week and people are surfing Facebook...)
• Do you know how many interactions per post you should strive for?  That information is also available on the infographic.

Learn about these three things as well as the seven other facts by clicking on the links below.

Source: http://www.business2community.com/infographics/10-surprising-social-media-facts-infographic-0946278#!birBLT

Pin It Here: http://www.pinterest.com/pin/492862752943671555/

(Note, I linked to the Pin I found it on.  Please re-Pin from there if you're going to Pin.)

Friday Facts: Instagram Beats Facebook and Twitter for Brand Engagement

Constant Contact often puts out interesting blogs, including those on social media engagement. This article posted a little more than a month ago talks about how Instagram is beating out Facebook and Twitter where brand engagement is concerned.

One of the interesting points in the blog was this:

The report, which looked at more than 3 million user interactions across seven social networks, found that brands on Instagram are seeing a 4.21 percent engagement rate per post.

The article covers a handful of other topics with interesting facts in them as well, all about social media and how we are using it today.  Check it out.  http://blogs.constantcontact.com/product-blogs/social-media-marketing/instagram-user-engagement/

Wednesday Words: Social Media Optimization (SMO)

We've talked about sharability, interaction and engagement in the past Wednesday Words.  They, ultimately, lead to today's word, which is Social Media Optimization.  This can be defined, in laymans terms, as Search Engine Optimization for Social Media channels.

As mentioned with sharability, interaction and engagement, the key to getting people to interact - whether it's sharing, liking, retweeting, favoring, etc. - is to create online content that is likely to be shared through social networks.  It varies according to each brand and their audience, but it is an important thing to keep in mind.

If you are looking to find out what things appeal to those in your audience, check out similar pages and twitter feeds and see what gets the most interaction, then imitate it.  Don't use exactly what they use, but use something pertinent and similar and go from there.

Best of luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.