Saturday, July 5, 2014

Saturday Sharing: 10 Habits of Highly Engaging Social Media Users

Earlier this week, Klout put out another outstanding article, this time covering the habits of successful social media users.  The tips include a number of the things we talk about frequently here - like responding to feedback, whether it's good or bad, and following people who follow you.

Check out their article on 10 habits of highly engaging social media users, found here:

Enjoy the weekend!

Friday, July 4, 2014

First Friday Delayed - Happy Fourth of July

I figure most of you, like me, will be enjoying this three day holiday and blowing things up in celebration of our country's birth and independence.  That being said, the monthly review of posts that I normally post on the first Friday of every month will be delayed until next week.

If you are running social media sites this weekend, I strongly encourage you to have posts scheduled to post about the Fourth of July - whether it is an image, a Happy Fourth of July message or something patriotic, it always works well to have something ready to go even if you are off of work.

Enjoy and have a wonderful and happy Fourth of July!

Wednesday, July 2, 2014

Wednesday Words: Social Lead Generation

Today's word, Social Lead Generation, is about generating sales prospects through social media.
The concept is the same as Lead Generation, or traditional prospecting, where people make cold calls to potential clients or customers in order to generate a sales lead which they follow up on down the road. The difference is, it takes place on social media instead.

Many Kickstarter projects use social media to garner social lead generation.  It allows them to market their project and get potential funding through social media.  In fact, most Kickstarters are so successful due to promoting and sharing on Facebook.  Of course, that's what Kickstarter was intended for - to generate funds and leads for people through their platform and social media.

Beevolve has a great article on how to generate leads via social media.  Check it out here:

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, July 1, 2014

Tuesday Tips: Build Relationships

Several experts in social media have been recently quoted via Constant Contact talking about building relationships with social media.

“Social media is virtual networking. Take the time to build relationships just like you would face to face.” -- Laura Cummins, Owner, NineDotz Consulting @NineDotz

“In social media, content leads to conversation, conversations build relationships, and relationships result in ROI." -- Robert Caruso, Founder & CEO, Bundle Post @fondalo

Relationships are important in the real world, but also in social media.  Friends will recommend other friends to like a page, or a friend who sees a friend liked or shared or commented on something on your wall may be inclined to see what it's about and in turn like your page.  Relationships can be more than just the consumer level, but also on the corporate and non-profit level.  Like various corporations you work with or are affiliated with with your company's page.  Same for non-profits your company supports.  Network and build your relationships through social media.

And, as we keep mentioning in posts through out the blog, be sure to engage your fans, your customers, and the companies/organizations your affiliated with.  All of that helps to build your relationships through social media.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, June 30, 2014

The Monday Search: Social Media Industry Job Listings as of June 30, 2014

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

McMurray/TMG is seeking a social media journalist for a travel website.

Job functions will include:

  • Creating, developing and managing content for client’s web presence
  • Finding and developing sources
  • Optimizing content for the web
  • Developing ideas to grow and engage online audience
  • Monitoring and engaging with audience on various social media platforms
  • Developing and maintaining an editorial calendar
  • Working cooperatively with other team members, clients and vendors

This is an opportunity to work in Washington with a terrific firm that offers a great salary and benefits.

For more information:

Oppenheimer Funds, Inc. is seeking a Social Media Manager in Manhattan.


  • BA/BS degree
  • Minimum of 5 to 7 years in the digital environment; 3+ years in social media
  • Experience with navigating a regulated environment
  • Financial services experience a plus, Asset Management experience a huge plus
  • Exceptional at building and presenting concepts/programs for internal stakeholders
  • Effective written and verbal communications
  • Strong client management, facilitation, concept development, project leadership and communication management skills
  • Ability to mobilize, supervise and motivate teams
  • Expert project management skills
  • Ability to take initiative, work independently and see things through
  • Proven ability to work in white space and manage through ambiguity
  • Innovative mindset, with clear demonstration of bringing unique ideas to life
  • Strong collaborator with a proven ability to influence and effectively manage multiple stakeholder interests
  • Data-driven mindset, experience using clear measures to inform decision-making and sell in ideas
  • Client-centric mindset, experience with user-centric methodologies a plus
  • Experience managing people a plus
  • Experience working with external or in-house creative/Agency teams


  • Develop strategy for the company’s corporate and personality-driven social media presences
  • Drive innovation in the Company’s use of social, interactive, and mobile experiences to engage multiple audiences
  • Set guidelines and best practices for content contributors across the firm
  • Develop new ways to use social media to position OFI as an industry thought leader, improve user engagement, increase firm and product awareness, etc.
  • Drive proactive community engagement efforts and direct the Company’s response to comments across owned and third-party outlets
  • Influence the creative direction of campaigns during development, to enable optimal execution in social channels 
  • ....

For more information:

The Sundance Institute is seeking a Social Media Manager in the Great Los Angeles area.


  • Employee has legal authorization to work in the United States.
  • Minimum three years’ experience of developing, assigning and editing content for the Web: copy, photography, video and social media projects all apply.
  • Experience with live event coverage preferred.
  • Familiarity with online publishing software, Google analytics and traffic-monitoring tools, RSS readers, and basic HTML is required.
  • Must be self-directed, multi-task oriented and possess the abilities to work under pressure and meet deadlines.
  • Demonstrated expert level knowledge in social media management, platforms and tools.
  • Ability to post and use ftp, Cloud and DropBox systems for exchanging assets


  • Develop and maintain content themes and daily posts for social media platforms. Write all social media content and edit copy requests from staff. Maintain quality control over content submitted by staff, artists, third party providers and sponsors.
  • Monitor user responses, traffic, visitor engagement for appropriateness and adherence to terms of use. Implement strategies to drive increases in traffic and engagement through development of unique, media rich and appealing visual, participatory and video content.
  • Ensure consistent usage of tone, language, style guide and brand voice.
  • Collaborate and communicate with the Marketing department to integrate social media content and strategies with overall Communications team efforts.
  • Monitor news and current events and propose social media coverage related to Institute artists, projects, etc.
  • Troubleshoot and analyze editorial/blogging conflicts and issues. Ensure content accuracy as well as adhesion to staff and guess privacy policies.
  • Compile comprehensive weekly social media reports for Facebook, Twitter, Pinterest and Instagram.
  • Create and update Twitter and Facebook lists around program alumni, Festival films and filmmakers, press and staff. Monitor in real-time for content sourcing.
  • Manage social media calendar and to-do’s within Basecamp
  • Attend assigned events to capture photo, video and to live tweet
  • Ensure adherence to all legal requirements for publication with regard to copyrights, trademarks, photo credits, clearances, etc. Also ensure protection of the Institute’s intellectual property.

For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.