Saturday, August 8, 2015

Saturday Sharing: Tips to Increase Business via Instagram

Another useful article I found on Pinterest regarding Instagram. This one provides six tips to increase your business by using Instagram.

If you are using Instagram as part of your social media strategy, you should check this article out, found here:

Friday, August 7, 2015

Friday Facts: Why Business Owners Don't Embrace Social Media

This article came across my Twitter feed yesterday and I shared it there, but I thought it would be good to share it here too.

Have you been having problems getting your boss (and business owner) to embrace the need for social media? Has he/she been pushing back against it? If so, the reasons why, and how to combat them, may be found in this article.

The biggest hold back (and I've seen this with several companies) is that the people who want to help out with social media don't have a plan. Create the plan first, then talk with the business owner.

Check out the whole article here:

Thursday, August 6, 2015

Thursday Tutorial: How to enable Two-Step Authentication/Additional Security

If you are an admin or an editor of a Facebook page(s), it's important to have your account secured. Many times accounts are taken over and porn or other malicious material is posted to your brand's Facebook page causing a headache for you and your other admins. Worse - you can be locked out from your account and have a hard time getting back into it.

This is why we advise all page owners and editors to enable and maintain Two-Step Authentication and check security on their Facebook accounts.

Enabling Two-Step Authentication is easy and helps keep your account more secure. To enable Two-Step Authentication, be sure to have the Facebook app installed on your smart phone - they used to just text you the codes but now they force you to use the code generator on the smart phone instead.

Login to your Facebook Account. Click on the down arrow to generate the menu that looks like this:

Click on the Settings Option toward the bottom of the menu. That will create a page with your generic account settings and a bunch of options on the left. Click on "Security" on the left to create a page like this.

This menu controls all of your security settings. We'll go over other options in the menu in future tutorials. For this tutorial we're interested in Login Approvals. This prevents someone from logging into your account without an access code from a computer/phone different from the one(s) you regularly use.

Click on Login Approvals to get this screen. 

Check the  box to the left of "Require a security code...." and then click Save changes. This will generate a pop up window like this:

Click Get Started. That will direct you to this screen:

Chose your type of phone and click continue.

If you haven't installed your Facebook app on your smartphone app, you should do so now because you can't proceed from here if you don't. If you have it installed, or once it's installed, follow the instructions on this screen then hit continue.

Type in the code you were given and click confirm. Once confirmed you should see a screen like this:
(note: my info is blurred out)

If Save Changes is available, click save and Two-Step Authentication will be enabled.

Keep in mind, anytime you login from a new browser or if you clear cookies, you will have to have your phone available to be able to sign in. But this method helps protect you from any potentially malicious take overs.

Wednesday, August 5, 2015

Wednesday Words: Social Media Revolution

In many ways, Social Media can be considered a revolution in the terms that it has changed the world in a way that cannot be reversed. Looking at it from that definition, there definitely has been a Social Media Revolution and it continues to grow - changing and revolutionizing the way people interact with brands, books, authors, stars, etc., as well as with each other.

Social Media has taken the world by storm. One of the radio stations locally has a quip about it. "Sharing your thoughts out loud all day every day would have marked you as crazy. Now, it's called social media."

And in many ways, this is an accurate description of social media sites like Twitter and Facebook and Instagram - you can share your thoughts instantaneously all day on whatever subject you feel like. You can express your like/dislike for a brand. You can talk about how someone/something offended you and more. And you're a target for branding by all forms of social media - notice the ads?

Many people get their news, not always accurate news but still news, from social media. You learn about the latest celebrity deaths (and death hoaxes) through social media. Even though social media isn't the most reliable form of news, it's still that - news.

Social Media is here to stay. Learn more about the Social Media Revolution by checking out these additional articles on Social Media Revolution:

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.


Tuesday, August 4, 2015

Tuesday Tips: Recycle Old Content

A regular piece of advice is to post content several times a day to your social media networks in an attempt to gain more viewers - or so that those that miss your first post catch a later one. This is good advice but many people think that this means having several new pieces of content on their site to promote every day - which isn't necessarily true.

While new content is helpful, creating several pieces of new content daily, especially if you are a small brand or small blog, is damn near impossible. If I was perfectly honest, I'd say that creating a post a day six days a week is quite trying and I barely manage it some weeks. I manage it poorly on other weeks when my posts aren't scheduled out in advance. Yet, even scheduling in advance, it can be hard to have more than one post available to share daily.

This is where today's tip comes into play: recycling old content.

When I want to drive more content to my site, I will often share old posts via Twitter and Facebook. I'll take a look at what was most popular that week or what was most popular in the last year and retweet those posts with a different post than before.

A lot of recycling content is presenting it with a different wrapping. Instead of just linking it how it appears in Twitter - create a different statement, like "Why is spell check important? Check these tips out?" or "Have you seen the most popular blog post on my site? Check this one out on spell checking." There are many ways to re-present old content.

Alternatively, there are also many ways to rewrite old content. Keep in mind, you definitely do not want to repost the same content over and over again as new content - that kills SEO and unique article rankings in Google and most search engines - but finding new ways to say what you said before is always a great way to drive more traffic to your site.

What are ways that you have recycled content?  Leave your answers below!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, August 3, 2015

The Monday Search: Job Listings as of 08/03/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Publishers Clearing House is hiring a Social Media Marketing Manager in Port Washington, NY

  • Develop social media strategy and continuously iterate and build a long term roadmap, working with key internal and external stakeholders
  • Define and execute on the process for developing and serving content via all social platforms.
  • Create social media P&L structure and execute toward daily/weekly/monthly/annual goals
  • Manage and mentor jr level staff to create best in class social media team
  • Work closely with customer service to expand our customer satisfaction and brand perception
  • Bachelors degree
  • 5-7 years experience in Social Media strategy development
  • 3-5 years experience managing a team of 2 or more
  • Customer marketing background
  • Effective communication and interpersonal skills with a proven ability to work with cross-functional teams
  • Creativity and vision
  • Leadership and management (of employees, projects and agencies) skills
  • Strong analytic skills
  • Entrepreneurial approach to challenges
For more information:

Women in the World is hiring a Social Media Editor in New York, NY

  • Write and schedule engaging posts on Facebook, Twitter, Instagram, and other platforms
  • Pitch and/or write blog posts based on what's trending on social
  • Help to coordinate all social activity around live events, from site content distribution to managing and meeting sponsor needs
  • Work with Director of Audience Development to determine KPI’s for growth of all digital properties and distribution channels
  • Monitor performance across all channels, ie: Google Analytics, Chartbeat, etc.
  • Stay on top of industry trends and introduce innovation and best practices
  • 2+ years of experience as a social media or community editor
  • Track record of driving social and audience development through social networks
  • Strong understanding of the social media landscape and social media best practices for content organizations
  • Highly proficient in analytics tools (Google Analytics, ChartBeat, etc)
  • Strong editorial judgment
  • Passion for social media. Deep experience with Facebook, Twitter, Instagram, Tumblr, and Pinterest
  • Bachelor’s degree or equivalent. Journalistic experience is a plus
For more information:

Friendemic is hiring a Jr. Social Media Writer in Salt Lake City, Utah

  • Assist fulfillment teams with daily content production, blogging, reputation management responses and organic following growth strategy
  • Generate engaging content that you are proud to share
  • Regularly work with the fulfillment teams to make sure content is creative and fulfilling the clients’ needs
  • Meet weekly deadlines for your assigned fulfillment tasks
  • Experience in social media writing and blogging
  • Impeccable grammar and writing skills.
  • Eat, sleep and breathe social media: constantly think of new ways to use social media to promote businesses
  • Creative and inventive
  • A willingness to challenge yourself and try new thing
  • Proactively engaged workers who are always thinking ahead
  • Detailed and efficiency-minded—organization is a must-have for a quality Jr. Writer
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.