Friday, March 14, 2014

Friday Facts: Social Media Stats

Earlier in the year I linked to a slideshow that had a bunch of useful statistics on Social Media.  Today, I found a neat infographic on Ashley Mcnamara's website, titled "Social Media Marketing - 8 Things to Ponder."

Check it out here:

Have you seen articles you think others would like to see on our blog?  Or do you have your own social media blog and want us to share some of your posts?  If so, leave a comment with information and a link and you may find your posts featured on a Friday!

Thursday, March 13, 2014

Thursday Tutorial: How to Find the Activity Log

If you've used the post scheduler on Facebook to schedule future posts, you know that it tells you you can view and edit your pending posts in the Activity Log.  You can, naturally, click on the Activity Log in that sentence to get to it, but you can also access the Activity Log in another way.

The Activity Log shows every action that has happened on the page by administrators - whether it be posts, comments or shares.  The log is broken down by months.  There is also a secondary section to the log that is broken down into a bunch of other sections where you can see when the About section was changed, videos added, spammers marked and more.

To access the Activity Log, go to the page you own that you want to view the log for.  Then click on "Edit Page".  That will open a drop down menu as seen below, where "Use Activity Log" is located.

Once you click on that, the following page will show up:

This page shows all the posts you've made and the type of post it is for each month.  On the left hand side are the categories I mentioned previously which can show you all the other information you might need to find.  

So if you need to find other things and you remember roughly the month they were posted in, you can track it down by clicking on the appropriate link then searching through the posts.

The Activity Log is very useful, especially if you aren't sure if you posted something in the past, or if you want to repost something you posted previously.

Check it out and see how it helps you.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, March 12, 2014

Wednesday Words: Hashtags

Hashtags - a thing that used to be only for Twitter - has taken over social media and it looks like it's here to stay.

Hashtags, otherwise known to us older folks as the pound button (#) on phones, are a way for people to categorize certain things.  It is often a single word or a group of words sans spaces grouped together. It is a form of metadata tag. And look something like this (taken from one of my Twitter posts):

You can use Hashtags in almost every form of social media now, including Facebook and Google+.

Hashtags are important because if anyone clicks on a hashtag in another person's posts, a list of posts with the hashtag included will show up and yours will be somewhere in there.  This allows people who may not normally see your posts to see them and potentially favorite/like them and follow you.

Hashtags are easy to use.  You can put them just about anywhere in a post - just make sure they are relevant to your post.  Most posts from this blog that I post to my Twitter above have hashtags #socialmedia and then #facebook or #twitter or whatever one I'm talking about.  I've earned a few favorites and shares from this.  

I will admit that I am horrible about using hashtags.  It's something I need to improve use on for Facebook and Google+.  How do you remember to use hashtags in social media?

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Learn more about hashtags here:

Tuesday, March 11, 2014

Tuesday Tips: Use Hashtags

#hashtags are everywhere now.  If you want your social media content to be seen by new users, be sure to include pertinent hashtags.

Hashtags become clickable links on Twitter, Facebook and Google+, which allow users to click on them and see a plethora of other posts using the same hashtag.  This allows users to see new posts by new folks they don't follow in addition to posts by people they do follow.  Basically it's subject grouping for social media.

A great example is Kickstarter.  A lot of folks will use @Kickstarter to tag them and #kickstarter when they're talking about their social funding project.  This allows everyone to see, at a glance, all the posts about Kickstarter while posting it to the wall of Kickstarter too, who may share it.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, March 10, 2014

The Monday Search: Social Media Job Openings Available as of 03/10/2014

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be listing jobs available as of Monday.  Sites will be linked at the very bottom of the article and listed as sources.  Other sites may be listed as well.

Sallie Mae is seeking a Social Media Manager located in Newark, DE


  • Five to seven years of experience in a corporate communications/public relations/social media position or public relations agency, ideally related to financial services, with   at least two years in social media
  • Bachelors Degree
  • Familiarity with brands' varying presence on prominent social media destinations, such as Facebook, Twitter, LinkedIn, Google+ and YouTube
  • Understanding of traditional and social media
  • Undergraduate degree in Communications, English, Journalism, or related field
  • Excellent writing, editing, communication skills, and ability to translate those skills into social media communications
  • Ability to work on multiple projects simultaneously and under tight deadlines
  • Commitment to growth; resilience
  • Focus on corporate reputation, image and risk management
  • Diplomacy and empathy in internal/external communications
  • Outstanding commitment to service and customer advocacy
  • Ability to create concise messages that convey empathy, expertise, and assistance
  • Keen appreciation for regulatory compliance
  • Customer-centric mindset
  • Experience with conflict/complaint resolution
  • Strong ability to sort information/data and extract pertinent information
  • Personal experience and/or familiarity with financial aid process and student loans 
  • Strategic planning and messaging experience
  • Ability to work under pressure
  • Extensive experience in Windows operating systems with advanced knowledge of Word, Excel, PowerPoint and Adobe Acrobat
  • Sound professional judgment with ability to identify risks and opportunities.
  • Ability to work independently and collaboratively with other team members and across departments and with senior-level executives and external parties.

For more information:

Constellation Brands is seeking an Social Media Associate Manager in San Francisco

Desired Skills and Experience

  • Bachelor’s degree required in Business Administration, Marketing or Bachelor of Arts ideally. 
  • 3-5 years of social marketing experience required 
  • Digital/social media agency experience specializing in social media management for clients strongly preferred. 
  • Experience in the wine, beer, spirits or relevant CPG industry preferred. 
  • WOMMA (Word-of-Mouth Marketing Association) certification preferred 
  • Highly analytical and articulate 
  • Relationships with bloggers and influencers a plus. 
  • Self-starter and, simultaneously, a team player. 
  • Strong organizational skills and attention to detail. 
  • Ability to manage several concurrent activities and thrive in a fast paced entrepreneurial environment. 
  • Great presentation and interpersonal skills. 
  • Proficient in Adobe Photoshop, Excel, Word, and PowerPoint. 
  • Possesses a spirit of intellectual curiosity, creativity, and innovation. 
  • Writing samples are required 

Other Requirements 

  • Ability to travel 
  • Must be able to stand, walk, sit; use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch and hear. 
  • Ability to sit for two hour intervals and perform data entry/word processing functions. 
  • Should be able to lift 45 lbs on occasion.

For more information:

RNR Realty International is seeking a Social Media Intern in the St. Paul area


The intern should have a positive attitude and the ability to work well under pressure. They must have strong vocabulary and writing skills, use creative approaches to marketing materials, have the knowledge and capabilities to use social media outlets effectively.  They must be proficient in Microsoft Office and Google Drive with a preferred emphasis on Power Point and Adobe Creative Suite.

We desire a student or new grad who has any prior marketing or social media experience in the professional realm and knowledge about real estate or related fields.  The ideal candidate knows strategies on how to increase lead conversion through engaging content and interaction via social media.  Marketing, communications, business administration or management, visual arts, graphic design, and consumer behavior related majors are encouraged to apply.

The Social Media Marketing internship is an exciting opportunity to learn in a fun, fast paced, and changing environment. We invite those who are comfortable talking and interacting with others and have the ability to work well with diverse groups of people, to apply. We want the intern to add value to our team, but we also want the intern to be able to learn and grow in this professional environment.

For more information:

Beats Music is seeking a Social Media Manager in Santa Monica


  •  3-5 years of social media marketing experience, ideally with a consumer product brand or subscription-based service
  • Excellent editorial skills and proven experience writing for external communications channels 
  • Organized thinker able to work effectively with the company’s senior leaders as well as with all other levels and functions of the organization
  • Familiarity with the key tools involved in social marketing, including measurement devices such as Radian 6, and influence tools
  • Experience with photo editing software such as Photoshop and basic design capabilities for social media

For more information:

The State of South Dakota is hiring a Social Media Manager in Pierre, S.D.

The Ideal Candidate Will Have:

A bachelor's degree in marketing, public relations, communications, computer science or a related field is preferred. Prior experience (3-5 years) with online marketing/social media is desirable.

Knowledge of:

  • news media, social media, websites and other web-based communities;
  • blogging and twitter, Facebook, smart phone applications and other media technologies; strong computer skills; HTML.

Ability to:

  • communicate information concisely and efficiently in writing and in person;
  • possess good interpersonal skills;
  • capability and willingness to continue to learn and adapt to changing social and technological environment;
  • coordinate relationships and projects spanning multiple agencies;
  • be organized and have a precise attention to detail;
  • be highly motivated and self-starting;
  • handle multiple priorities;
  • work effectively at all levels of an organization with the ability to influence others.


For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field.  All jobs are found through internet searches and are just featured because they are of interest to me.  Monday Searches will contain links to sites with other job listings in addition to the ones listed here.