Friday, June 27, 2014

Friday Facts: Interesting Facebook Statistics

I was reading through a couple sites this past weekend and came across a site that promises to teach you "the secret system Facebook Marketers are Using."  Naturally they want you to pay a lot for their course that guarantees you'll see more lead generation, etc., but I've always been highly skeptical of such promises - especially when it takes FOREVER to get to the bottom of the page to find out how much it costs - then see, as I quickly scroll, they cover a number of the same topics that are posted on my blog and similar blogs.

Either way, this isn't a rant about those types of sites, but rather, the useful stats one of those sites provided.

  • Facebook is currently the largest social network with over 1.19 Billion Active Monthly Users.
  • 93% of marketers use social media for their business.
  • Facebook has 728 million daily active users.
  • Facebook Like and Share Buttons are viewed 22 million times a day.
  • There are over 50 million Facebook pages.


Since I found those stats interesting (and easy to find) I figured I'd share them with you, as well as a link to the source.

Keep in mind, I always recommend starting out with one or two forms of social media and seeing what works for your brand.  Because of these statistics and personal experience, I encourage you to make Facebook one of the forms of social media you set up first.

Happy Friday!

If you have anything you would like us to share on Fridays or Mondays, please don't hesitate to contact me via Google+ or Facebook!

Thursday, June 26, 2014

Thursday Tutorial: Facebook Tutorial Update: How to Add Admins

When we originally wrote the tutorial in March, we wrote it for the way pages had been designed back then.  Many pages, however, have been switched over to the new page design, which also means a new administrative backend which means the tutorial needs to be updated.  Instead of updating that tutorial, we're going to insert a blurb at the top directing to this page and leave the old tutorial there for those pages that haven't been converted yet.

For everyone who has been switched over to the new page layout, go to the page you want to add admins to.  Your layout should look like this:

Click on the "Settings" Tab.  That should open a page that looks like this:

From the menu on the left, select Page Roles.  That will open the following page:

From here, you type in the name or email of the person you want to add, then from the drop down menu beneath their name, select their role. Once done, click save.  You will be asked to type in your password to confirm changes.  You can also use this same menu to remove admins or change their roles.

You can rinse and repeat to add a number of admin - I am unsure if there is a cap on the number of admins a page can have or not as I have never reached a cap.

Hope this helps!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, June 25, 2014

Wednesday Words: User Generated Content (UGC)

Today's word, User Generated Content (UGC), applies to almost every form of social media out there, whether it's Twitter, Facebook, Google+, Pinterest or something else, User Generated Content applies to all of them.

UGC, simply defined, is a variety of content created by fans/followers relating to your brand/product/fanpage.

A great example of user generated content are the reviews found on Amazon, Trip Adviser and Priceline.  These places rely on their users to provide quality reviews of the products found on their site.  While Amazon has some amazingly funny reviews (admittedly for some very unique andinteresting products), many of the reviews on Amazon are helpful and let you know why you should or should not buy a product.  Same is true of hotel reviews on Trip Adviser and Priceline - the hotel reviews are left by actual customers who let you know what they liked or disliked about the hotel and why it has the ratings it has.

UGC can be found on Facebook in the form of Facebook Place reviews where people can leave reviews about a company that has a brick and mortar location.  It can also be found on fanpages where people create images or graphics for their favorite book, band, character, etc.  Some brands even solicit user generated content via contests and other activities.

UGC can be very useful to you, so be sure to encourage folks to leave feedback on your Facebook page and be sure to like/comment when they do to encourage others to engage and leave feedback as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, June 24, 2014

Tuesday Tips: Less Pushing, More Engaging

Sometimes it's hard to forget that social media should be used not just to push people to buy your product, attend an event, support a cause, etc. but should also be used to interact and engage with your followers.

Many social media marketers focus more on pushing their brand with a "Hey look at this awesome deal we have going, you need to buy now" and spend less time engaging with people who leave comments (sometimes not even responding at all) or responding to questions on their page.

Don't make this mistake!

Remember that you want to engage your customers.  Ask them questions, respond to their questions.  Like their comments and comment on their comments as appropriate.  Engagement is a two-way street and if you want your fans to buy what you push, you have to engage them.  If you want them to attend events or leave positive feedback, you have to engage them.

Keep that in mind as you schedule/make posts for this week.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, June 23, 2014

The Monday Search: Job Listings Current as of 06/23/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Footnote is seeking a Content & Social Media Coordinator in Brooklyn, N.Y. and the pay is decent.

Listing states a salary of $55,000 a year - not bad considering the location.  The downside is the job is part-time.

Job requirements:
  • Candidates must be independent and detail-oriented. Core responsibilities include: 
    • Copy editing and formatting articles 
    • Loading and publishing articles to the Footnote website using a Wordpress-based system
    • Managing and updating the Footnote website
    • Managing social media accounts (Twitter, Facebook, Google+, LinkedIn)
    • Identifying outlets and channels for promoting content
    • Contributing to the ongoing development of our social media and content promotion strategy

If you are interested in this position, check out the listing to apply:

PetFlow is looking for a Lead Writer & Editor for New Social Media Initiatives in New York, N.Y.

Job Duties:
  • Primary responsibility will be driving traffic growth by executing existing and new content strategies for our blog
  • Develop creative ideas and work closely with our co-founder to keep our content pipeline filled
  • Collaborate with the rest of our marketing and creative team to monitor post performance and make recommendations for new formats
  • Manage content creation workflows and suggest process improvements

Needed Qualifications:
  • A genuine love and talent for all things shareable. You are an absolute social media maven. You think about top ten lists, memes, old viral video classics and new videos you’d want to share all the time. The idea of curating/creating and circulating a piece of content that makes it around the country in record time gives you goosebumps
  • Organized and comfortable working under deadlines. You are a highly efficient team player who has a sense of urgency and tends towards productivity – you get more done than anyone else you know and your work is spotless
  • Specific track record with social media projects from inception to implementation. The right person for this role is adept at taking broad ideas and defining processes around them while being a creative mastermind all the while
  • Obsessive attention to detail and grammar
  • Takes initiative and thrives under autonomy
  • Uncanny ability to adapt to a new voice. We have a broad audience and we know it well – we’ll need you to embrace our voice and keep it appealing
  • Knack for keeping it fresh – we put a lot of pieces out there and this is part of the challenge, and the fun
  • Prowess with HTML and content management systems
  • Minimum of two years experience, preferably three on a digital content editorial team, with a portfolio of online print and social media work similar to the content mentioned above
To apply:

Jewelry Television is seeking a Social Media Manager in Knoxville, Tenn.

Job responsibilities:
  • Develop and execute the Jewelry Television social media strategy on all existing and new platforms
  • Provide compelling & engaging content that will captivate our network of users and set the bar for brand social media experiences
  • Innovate social media integration with the ecommerce, mobile, and retail experiences
  • Align social campaigns with marketing calendar and business objectives
  • Ensure social strategy, campaigns and objectives are clearly communicated across the business
  • Regularly feedback insights and trends gained from the community into the Marketing, Merchandising and Editorial teams, to help them evolve their strategies in a timely fashion.
  • Monitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of campaigns and new initiatives.
  • Moderate User Generated Content according to the community policy, liaising with the Legal team and customer service where required.
  • Identify opportunities, trends and features in the social media space
  • Collaborate with internal and external partners to create and execute monthly contests and sweepstakes
  • Be the JTV expert on all things social media
Job qualification requirements:
  • Preferred candidates should have 3-5 years of social media/interactive marketing experience
  • Must be social media savvy and a current user of Faceboook, Pinterest, Instagram and Twitter platforms – additional networks are a plus
  • Creative, diplomatic, cool under pressure and fantastic interpersonal skills
  • Sound grammar and writing skills for long posts and tweets
  • Strong photography skills; ability to identify interesting visual content for fashion and jewelry photography
  • Ability to work in a fast-paced environment where s/he must be able to work with a high level of accuracy
  • Self-motivated and proficient at managing multiple projects simultaneously
  • Ability to think strategically while balancing tactics necessary to achieve vision.
  • Strong communication in a technical and cross-functional environment
  • Capable of troubleshooting while taking into consideration the implications across all teams and technologies 
  • Organized with excellent attention to detail
  • Strong leadership, interpersonal and communication skills
  • Aware of fashion trends in the marketplace
  • Hands-on experience with running a brand’s social media accounts. 
  • Familiarity with social media channel platform reporting features/metrics
To apply:

Little Caesars Enterprises is seeking a Social Media Manager in Detroit.

Job responsibilities:  
Your primary focus will be managing the execution of all social media and interactive marketing campaigns to present a prominent, positive and compelling digital brand identity of our company to current/potential customers.  Responsible for substantially expanding our organization’s social media reach while vigorously defending our corporate reputation;  plans, creates, posts and monitors all social media content, possibly in conjunction with a third-party vendor; works closely with national marketing team to support campaigns, review usage analytics and make adjustments; assures adherence to budgets, launch schedules and project objectives to develop and enhance the design, function and efficacy of all social media channels; requires advanced knowledge of the social media field and the ability to integrate critical information from many diverse areas; experience in developing social media strategy, driving customer service engagement, managing reputation, engaging brand fans, expanding consumer loyalty, amplifying brand message and reporting meaningful metrics is highly desirable.

Job requirements
The ideal candidate will have a Bachelor’s or Master’s degree in Journalism, Communications, Marketing, Public Relations, Business or a related degree required; 3-5 years of demonstrated experience working with social media, networking, online content, graphic design, communications or web administration in a business environment required; computer proficiency in Microsoft Office, Lotus Notes, and HTML markup language; demonstrated ability to cultivate relationships with internal and external contacts;  evidence of highly developed verbal and written communication skills; demonstrated initiative and results-oriented project management skills and the ability to work independently; evidence of attention to detail, accuracy and a high level of conscientiousness to work; highly developed analytical and problem solving skills; demonstrated flexibility and adaptability skills; ability to work non-traditional hours, including weekdays, weekends and holidays, if necessary; ability to travel occasionally and adhere to the corporate travel policies.

To apply:
Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.