UGC, simply defined, is a variety of content created by fans/followers relating to your brand/product/fanpage.
A great example of user generated content are the reviews found on Amazon, Trip Adviser and Priceline. These places rely on their users to provide quality reviews of the products found on their site. While Amazon has some amazingly funny reviews (admittedly for some very unique andinteresting products), many of the reviews on Amazon are helpful and let you know why you should or should not buy a product. Same is true of hotel reviews on Trip Adviser and Priceline - the hotel reviews are left by actual customers who let you know what they liked or disliked about the hotel and why it has the ratings it has.
UGC can be found on Facebook in the form of Facebook Place reviews where people can leave reviews about a company that has a brick and mortar location. It can also be found on fanpages where people create images or graphics for their favorite book, band, character, etc. Some brands even solicit user generated content via contests and other activities.
UGC can be very useful to you, so be sure to encourage folks to leave feedback on your Facebook page and be sure to like/comment when they do to encourage others to engage and leave feedback as well.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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