Saturday, September 20, 2014

Saturday Sharing: Twitter Monitoring for Brands

Seeing as earlier this week we spoke about Social Media Monitoring, I figured we'd share a post today that talks a bit more about Social Media Monitoring.  This infographic specifically targets Twitter and a bunch of statistics as to why monitoring social media is important.

For example, did you know an average brand's Twitter handle is mentioned 39 times a day?

There's many more facts and statistics in the infographic put together by twilert and posted at Digital Information World here:

After you check it out, leave a reply telling us which statistics and facts you thought were the most interesting and why.

Happy Saturday!

Thursday, September 18, 2014

Thursday Tutorials: Finding Twitter Statistics

Have you ever wondered how many people see and interact with your tweets?  There's an easy way to do that.

Just like Facebook has a way for you to see your page's statistics, you can see your statistics with Twitter. Once logged in to your Twitter account, click on the Settings gear to get the following drop down menu.

From this menu, click on Twitter Ads.  This should load the following page, whether or not you have purchased ads for your tweets.

That will generate this page, which will have content on it if you have ads purchased.  I don't have ads purchased so we don't have to worry about that.

Click on the Analytics drop down to get the following menu:

For the purpose of this exercise, we're only going to look at Tweet activity, so click on that to load this page:

This page can be broken down into three main sections.  The Tweet Activity Chart, Engagement Charts and individual tweet statistics.

Tweet Activity Chart gives you a quick summary as well as a bar graph of how visible your tweets have been.  For example, mine had a recent sudden jump in impressions and engagement.

It also compares how you're doing in the past 28 days to the previous 28-day period.  Pretty useful statistics there.

The next section is the Engagements Chart, found to the right of the individual tweet statistics.  I didn't include all of the charts, but there are several different ones here measuring different levels of user engagement with your tweets over the past 28 days.

The last area you'll want to pay attention to is your individual tweets.

This chart will show you how many times someone has seen a post (Impressions) how many times someone favorited, replied to or retweeted (engagement), and the percentage rate of engagement.

Now you've learned how to monitor your impact with your Tweets!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, September 17, 2014

Wednesday Words: Social Media Monitoring

So today's word is a bit of a giggle because I didn't really think there was a term for it other than "keeping up with social media", but apparently there is a phrase for it and it's Social Media Monitoring.

Social Media Monitoring is the process of keeping an eye on (in other words monitoring) your brand's social media accounts and responding to any mentions related to your business as they occur on social media.

This falls in line with our other advice of being sure to respond to people who post on your Facebook wall or tweet you, etc.  Not only do you want to keep up with those things, but you also want to see where people are talking about you and what they're saying.  It's all part of being a brand with social media.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, September 16, 2014

Tuesday Tips: Like/Comment/Sharing Farming - Don't Fall For It

It's human nature. You want to show how smart you are and you see that your friends have replied to the question - like the one to the left here or the one to the right down below. Or your friends have liked or shared it. Perhaps even a brand or two (or ten) have shared it.   I understand it.  I do!  You may even be tempted to share it as your brand.

This is where I tell you to fight the temptation.  DON'T DO IT.

While some of these things are legit - most of the ones like the one to the left - are various like/comment/sharing farmers who are trying to get a Facebook page to a certain amount of interaction and likes/comments before they sell it to a Brand that then switches from whatever the title was before to their brand, thus taking over the likes, comments, etc. and rebranding it for their own uses.  And while yes, this does have benefits due to the high interaction and it gets other posts seen more, in the end, you have to keep doing little stunts like these to get the same amount of views and interaction and it can be annoying and drive folks off.

Unless your page is one of those pages that creates these all the time, then by all means, continue. :)

Now, you can do unique things that you create like this on your own to try to encourage interaction with the understanding it may, or may not be shared by others and promote the way you want it to be promoted.  The important thing is, make sure that whatever you are doing is relevant to your followers.  If it's not relevant, they will be asking themselves why are you posting that and may eventually stop following all together.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, September 15, 2014

Fewer Posts Last Few Weeks - Picking Up This Week

The last month has been hectic with school starting with my son and a new project starting as well as work.  If anyone tells you writing for a living is awesome, they obviously don't write non-fiction as well as blogs and attempt to write fiction too.  It's crazy hectic and all to often time gets away from me and when I've intended to sit down and right ends up getting distracted with Facebook or Pinterest (note: both of those browser tabs were shut down so I could focus on writing and not Pinning or Facebooking).

The new project, has been a bit behind as well due to work and other things.  If you like science and technology, check this new endeavor out.  We promise, no click baiting and no obnoxious advertisements.

That being said, I am writing and scheduling posts and should have daily posts (or often twice daily posts) for the rest of this month, except for the weekends and even then I should have a smattering of posts.  I may also, occasionally, post links to what I've been working one elsewhere in case you're interested in checking that stuff out.

I've also been invited to publish on LinkedIn, so you will see some of these articles pop up over there from time to time.

As always, I welcome questions and suggestions for articles and would love to have a guest author (or two) as well as another social media blogger to write with me as well.

Happy Monday!

The Monday Search: Job Listings Current as of 09/15/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

In case you missed this job listing last week, we've re-listed the Hootsuite career, which is still accepting applications.

Hootsuite is looking for a Director of Community in Vancouver.

This role coordinates with marketing, sales and support teams to support business goals, ensuring consistency in voice and cultivating a strong community for the brand. Ideal candidates have a passion for social media and online community building with a proven track record of leading teams and creating and executing successful online campaigns to drive business goals across an organization.


  • BA in Marketing, Communications, Digital Media or a combination and relevant education/work experience
  • 10+ years experience working in digital marketing or agency or similar
  • 6+ years proven management experience leading teams of 15+ people
  • 3+ years experience working as a Community Manager, Social Media Manager or relevant experience working with social media
  • Proven track record of implementing a strategic road map and executing
  • Experience leading community team at an Agency or Brand
  • Knowledge and experience using both Hootsuite and current social media platforms
  • Adept at crafting social media posts tailored for specific audiences and platforms
  • Ability to think critically and analyze regional data
  • Keen interest in international trends and awareness of cultural differences
  • Lives, eats, breathes technology, social and digital media with an interest in continued learning
  • Inherently social - willingness to reach out and connect to users and influencers via social platforms
For more information:

The IF List is looking for a Social Media Manager in New York City.

They are look for a Social Media Manager to promote IF List content, target key influencers, and acquire users through social media channels. Duties include managing the IF List blog, Facebook, Twitter, and Pinterest profiles. Knowledge of Photoshop is preferred but not required. Candidates must be extremely passionate about movies, celebrities, and popular media. If you are interested in working with us, please email your resume and any samples of your work if applicable.

Salary: $40,000 - 50,000

For more information, or to apply:

IVF1 is looking for a Social Media and Internet Manager in Naperville, IL.


  • Execute a growth strategy for IVF1 and Naperville Fertility Center across our websites, Facebook, Twitter, Google+, Instagram, YouTube and others.
  • Raise the profile of our organization and programs as leaders in the field of infertility and reproductive medicine
  • Create and maintain a social media and engagement calendar for multiple initiatives
  • Post to multiple social media channels on a regular basis – Facebook pages, Twitter, Google+, Instagram, YouTube and others
  • Create original, branded posts specifically for various social media channels
  • Drive traffic to our websites to promote original content through organic and promoted stories
  • Execute a strategy to generate more positive reviews from our patients on medical review sites;
  • Monitor for mentions of brands and relevant keywords across all channels
  • Respond to fans and supporters on social media in the tone and voice of the organization
  • Report regularly on analytics, successes and opportunities, including suggestions for improved performance
  • Post photos and videos to website and social media channels, adding captions and tagging, as needed
  • Post press releases and news updates to websites


  • 2+ years of previous social media management experience, growing brands across multiple channels
  • Attention to detail with strong proofreading
  • Ability to prioritize competing deadlines
  • Must be able to maintain strict confidentiality
  • A passion for making a difference in the lives of others
  • Creativity in packaging content for social media that attracts the right attention and drives traffic
  • Experience with social media management tools (HootSuite)
  • Understanding of social media-specific metatags
  • Experience with and understanding of WordPress and WordPress themes
  • Experience placing and formatting content within a WordPress theme
  • Knowledge of HTML and CSS is a plus
  • Ability to focus, be agile, and thrive within a fast-paced environment
  • Strong general computer skills and knowledge of Microsoft Word, PowerPoint and Excel
  • Proficient in Adobe Photoshop and/or Illustrator
  • Strong written, verbal and interpersonal communication skills
  • Experience with Facebook Insights, Google Analytics and other analytics platforms
  • Medical background is not required but a definite plus
  • Desire to be part of a team, pitching in when needed beyond primary job responsibilities

For more information, or to apply:

Life Support LLC / Healthy Home Company is seeking a Social Media Manager in Jacksonville, FL.


  • Driving social media strategies and influencer outreach efforts on behalf of the Life Support System for Ultimate Success across platforms such as Facebook, Twitter, Instagram, Google+, Pinterest and YouTube.
  • Developing, managing and posting content across various social channels.
  • Becoming an advocate for the Life Support System across social media platforms, participating in industry or customer conversations and answering questions where appropriate.
  • Ongoing management of the Life Support System’s social media profiles, which includes day-to-day activities such as customer service representation, brand advocacy, community outreach and reputation management.
  • Working collaboratively with both the Life Support System for Ultimate Success and the Healthy Home Company teams to ensure the success of each organization’s overall integrated marketing efforts.
  • Monitoring and measuring the impact and effectiveness of campaigns in order to track ROI.
  • Working closely with leadership to ensure that social media procedures and tools are kept up-to-date.
  • Tracking trends using the latest social media tools and applications.
  • Sharing insights gained from monthly reports with the communications team to help evolve and improve future strategies.

Qualifications & Skills:

  • 1+ years of online community management experience or a demonstrated knowledge of all relevant tools.
  • Strong project management and organizational skills, as well as the ability to effectively multitask.
  • Well-developed verbal and written communication skills.
  • In-depth knowledge and technical understanding of social media platforms (Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, etc.), their respective audiences, management tools and how they can be deployed in different scenarios.
  • Ability to build and maintain relationships, both in-person and through online associations.
  • A team player, with the confidence to take ownership of projects and work with other departments when necessary.
  • Willingness to learn new procedures, software tools and programs.
  • Ability to think creatively and strategically within a given objective.

For more information, or to apply:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.