Saturday, June 13, 2015

Saturday Sharing: Ten Tips for Twitter Chats

Twitter chats is a thing where people use hashtags to discuss certain topics and they are often scheduled for the same time each week.

Buffersocial talks about 33 social media groups and their hashtags and times when the chats occur. They also include 10 tips for Twitter chats, explaining things to do and not do.

Check out the image in full and read their article here:

Thursday, June 11, 2015

Thursday Tutorials: How to Pin a Post on Twitter

Thursday Tutorials returns with a fairly simple tutorial. A few weeks ago in Tuesday Tips, we suggested to pin a post in Twitter. Today, we go through the steps to learn how to pin and unpin a post on Twitter.

First, Login to Twitter. 

Once logged in, click on your profile image either on the left or at the top right. If you click the left image, it will just take you to your profile page. If you click the top image you will have to choose to visit profile. That should take you to your profile which shows all your posts. 

Find the post that you want to pin and click on the ... (more) option on that post to create the drop down menu seen below.

Select "Pin to your profile page" to pin that post. Once you do that the following message will pop up on your screen.

Click Pin and that message will disappear and the following message will appear.

Click on view now to see your pinned post.

You can tell when you have a pinned post by the "Pinned Tweet" and thumbtack icon that's shown in the red rectangle above.

If you want to unpin the posts, you follow steps much similar to pinning the post. Click on the ... (more) button to bring up the options.

Select Unpin from profile page. Just like last time, a confirmation window will appear, similar to below.

If you are sure that you want to unpin the post, simply click unpin.  Just like before the confirmation message will pop up like below:

And with that, you're done. Pretty simple like I said.

Keep your eyes open for other tutorials.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, June 10, 2015

Wednesday Words: +1 button

Every so often you'll see an icon (much smaller, however) like this one to the left below a post. This is Google+'s version of the "Like" Button that Facebook has. The +1 button is proprietary to Google but basically does the same thing the Like button on Facebook does meaning "I really like this idea and I'm showing my support by sharing it by +1ing it"

The icon below posts are white until you give them a +1. Once you +1 it with your Google+ account it becomes red so that you know you've liked and shared it.  Pretty neat huh?

If you haven't messed around with Google+ or the +1 buttons, you should check it out sometime.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, June 9, 2015

Tuesday Tips: Forget what you know

Sometimes the most important thing to remember when taking on social media as a new way of marketing is to forget what you know about traditional marketing because social media marketing is a different beast - sorta.

Danielle Cormier, Social Media Community Manager for Constant Contact advises people who are new to social media marketing to "Forget what you know about traditional marketing, use social media to focus on getting to know your customers.”

And the advice makes sense. Once you learn the ins and outs of social media, you can start incorporating traditional marketing into it, but remember that there are still things that are unique to social media where traditional marketing won't work for it.

Just something to keep in mind as you learn the ins and outs of social media.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, June 8, 2015

Missed a little more than a week - sorry about that

I forgot to see when my posts had run out for the month and with a few other things happening (most noticeably needing a cortisone shot in my foot and hurting my shoulder) I thought I had posts scheduled through Memorial Day and the following week and did not. Doh!

That said, we'll be getting a lot of other posts ready for the upcoming month as well as a teaser as well - we'll be launching a totally different site later this month. A soft launch will occur a week from Monday, official launch is July 1. So be sure to check here for posts related to that in the future.

As always, if you have any questions related to social media terminology, tutorials or anything else, please feel free to leave them in the comments sections.

Thanks and have a great week!

The Monday Search: Job Listings as of 06/07/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Global Press Journal is hiring a Social Media communities Manager in San Francisco, California

  • Develop social media strategy for each platform, integrating key styles and messaging of the company
  • Create daily, weekly and monthly editorial and content calendars to design social media posts across all relevant communities based on the featured news items on Global Press Journal 
  • Manage all content and comments across our social sites: Facebook, Twitter, Pinterest, Instagram, Tumblr etc.
  • Build engaged audiences across all major social channels
  • Identify target readers and global influencers who can promote and engage with the content, while driving brand awareness
  • Develop online engagement tools to drive awareness and readership
  • Develop social media and blog calendar that integrates important internal and external messaging and events
  • Stay on top of social and digital media trends and viral technology to easily enable readers to engage about our news. Recommend changes as needed.
  • Produce weekly and monthly engagement reports to measure the impact and return of social media on overall Marketing and PR efforts
  • Collaborate with global team to ensure that journalists and editors around the world are effectively using their own social tools
  • 2+ years using social media tools in a business environment 
  • Deep familiarity with how news organizations leverage social media networks
  • Experience developing promotions that drive engagement and reader loyalty 
  • Knowledge of social media systems and best practices 
*NOTE: This position is open to candidates in San Francisco and Washington D.C. ONLY.
This is part-time position, with benefits offered after 90 days. It could grow into a full-time position for the right candidate

For more information:

The Gemological Institute of America Inc., is hiring a Social Media Manager in Carlsbad, California

Strategy & Planning:
  • Manages GIA’s blogging program and the Institute’s presence on social networking sites including Facebook, YouTube, Google+, LinkedIn, Pinterest, Weibo, Sinablog, Youku, Twitter, and other similar community sites, posting and seeding content into social applications as needed.
  • Develops comprehensive social media strategies (content, amplification, and syndication) as well as tactical plans that align with GIA marketing and corporate communication objectives and Institute goals.
  • Coordinates and champions the efforts of an interdepartmental team of subject matter experts and content producers to identify and develop timely, relevant, and high performing social content that tracks to strategy and plan.
  • Responsible for all aspects of project management including: stakeholder management, translation management, scheduling, logistics, concept creation, story boarding and team coordination as well as external vendors to execute assets from concept to completion.
Community Management
  • Collaborates with, guides, and supports GIA community managers globally to ensure a unified presence in the social space and to maximize amplification of GIA content and messages.
Monitor, Metrics & Reporting
  • Works with marketing intelligence to identify, track, and report KPI’s for GIA social channels; analyzes findings based on benchmark goals and applies learnings to future initiatives; communicates results to management, stakeholders, and team members.
Technical Competencies (Knowledge, Skills & Abilities):
  • Demonstrated success in designing and managing social marketing campaigns on Twitter, LinkedIn, YouTube, Pintrest, Google+ and Facebook.
  • Must have recent experience as a Social Media Manager within a similar sized or larger organization. 
  • Experience running social campaigns in non-US markets, China and India preferred.
  • Working knowledge of SEO principles, including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Excellent verbal and written communication skills. Demonstrated ability to write creative content for blogs and social media.
  • Metrics-driven and familiarity with Google Analytics or other web analytics tools preferred. 
  • Strong project management skills and adept with working on simultaneous projects at different stages.
  • Experience in the Luxury Goods industry preferred.
Education and Experience:
  • Bachelor’s degree in marketing, journalism, public relations, or a related communications field. MBA in marketing or related field preferred. 
  • Minimum of 7 years of multi-channel digital marketing experience with hands-on experience in B2C social media marketing. Minimum 3 years management experience in social media and or content marketing.
  • Must have recent experience as a Social Media Manager within a similar sized or larger organization.
  • Experience running social campaigns in non-US markets, China and India preferred.
Physical Requirements/Work Environment (if applicable):
  • Work is performed in a designated professional office workstation and environment.
  • Extensive use of office equipment to include computer, calculator, copier, fax, and other business related machines and software.
For more information:

The Adidas Group is seeking a Manager Social Strategy and Community Management (Soccer) in Portland, Oregon

  • Develop the overall social staregy for category, working closely with global colleagues and local Brand Comms & Digital leads to ensure strategic alignment.
  • Manage the publishing, moderation and ongoing engagement of all relevant category social platforms in partnership with the Assistant Moderation & Enagement Manager.
  • Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed
  • Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
  • Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
  • Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction and sharing all learnings to key business partners including BU teams, sales teams, and customer service.
  • Manage the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels
  • Develop content-supporting media strategy and plans in partnership with category digital leads, acting as the social expert on all media planning.
  • Develop an over-arching category content strategy in partnership with local category Brand and Digital leads as well as with other newsroom social category leads.
  • In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns.
  • Attend weekly/bi-weekly category team meetings to share analytics, sentiment and conversation report
  • Good interpersonal/communication skills
  • Exposure to marketing campaign development and execution
  • Experience in digital marketing, community management or directly related experience
  • Strong understanding of the bought media landscape within digital / social media
  • Ability to manage the implementation of a strategic campaign within the social media space
  • Understanding of social media moderation and conversation analysis
  • Natural story-teller and visual communicator
  • In depth understanding and experience of the digital landscape and all social media channels
  • Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
  • Organizational skills
  • Negotiation skills
  • Outlook: advanced
  • Word: advanced
  • Excel: advanced
  • PowerPoint: advanced
  • English: fluent
  • University degree required
  • Advanced degree desired
  • 3-5 years industry experience
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.