Saturday, August 2, 2014

Saturday Sharing: More on Instagram

In this past week's Wednesday Words, we discussed Instagram and the fact that even some brands are using Instagram to reach customers.

Since I didn't have a real useful post yesterday due to my birthday, I figured I'd still share a few things today about Instagram.  More and more brands and companies are turning to Instagram to reach their customers and I have a couple articles explaining why - and why you should consider it as well.

The first two articles are from Fast Company:
Advertising Age and Business Insider weight in as well, discussing brands who have mastered the use of Instagram and how Instagram is hard to master.
Check out these articles.  They may help you if you decide you want to venture into Instagram as part of your social networking endeavors.

Good luck and have a great weekend!

Friday, August 1, 2014

Friday Post Hiatus - It's My Birthday

I scheduled this post early - almost a month ago - because I knew I would be busy focusing on other things with it being my birthday.  I turn 34 today and while I will be either at work, or off for the day (I haven't decided which), I think I will be too busy to really focus on sharing other articles on social media today.  That means First Friday posts will be delayed a week, much like last month since First Friday was the Fourth of July.

So that being said, no other post than this today and hope you have a great weekend.

Tuesday, July 29, 2014

Wednesday Words: Instagram

Instagram is a popular application that allows users to share photos.  Users are able to apply filters to images before they share them.  Instagram will post to its own network as well as Facebook, Flicker, Twitter and Foursquare.

Instagram is definitely targeted towards mobile users and for social sharing and has more than 15 million users.  It is available for both iOS and Android devices.

Some brands are even using Instagram, including:

  • Benefit Cosmetics
  • LancĂ´me’s
  • Chobani
  • Ben and Jerry's
And more.

If your brand would be considered photo heavy - perhaps a restaurant where you want to share photos of your food, etc., or a boutique, you may look into adding Instagram to your social networking.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Attend Social Media Classes, Seminars

“Learn from the experts and never pass up a social media class or seminar.”  -- Charles River Running *Posted on Constant Contact Facebook Page

This piece of advice, from the Constant Contact Facebook Page, is really invaluable.  I had never really considered taking a social media training course until I recently saw one on Groupon (I purchased it two weeks ago for $99 and is supposedly valued near $1,400).  But when I saw it available, I figured there was no harm in taking it.  There was bound to be much more I can learn in the next year and this course may just help me to learn it.

Keep in mind, all the advice I've given here is self-learned.  I've had no formal training, which I am thinking a number of my readers are on the same page with.  Therefore, I totally agree with Mr. Running.  Don't pass up a social media class.

Keep an eye out for them on Groupon and Living Social or at your local community college's continuing education class.  You might learn something useful from them.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, July 28, 2014

The Monday Search: Job Listings Current as of 07/28/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

I do apologize that this post is coming out way late on Monday, but because it's late I'll be promoting it a few more times on Twitter and other social media outlets.  I won't go into details, but health came first.  That being said, here's some jobs for you.

California Academy of Sciences is looking for a Social Media Specialist in San Francisco


  • Develop and implement social media strategies and plans that facilitate and are integrated with the association’s strategic goals.
  • Act as the advocate of social media integration within the association.
  • Develop content that supports ISACA’s strategy and goals.
  • Write for, contribute to, manage and grow ISACA’s Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Vimeo and other social media presences, and continuously evaluate additional platforms and tools that may support the association’s goals.
  • Monitor social media groups, trends, tools and applications, and recommend actions.
  • Work closely with staff and volunteers, including ISACA’s social media advocates, to develop and post content.
  • Create, obtain and edit video content for the ISACA web site and social media platforms.
  • Identify industry influencers and bloggers to connect with on social media platforms and request blog posts.
  • Set, track and report on meaningful metrics to evaluate success.
  • Develop strategies and respond to social media scenarios.
  • Create and maintain social media editorial calendar.
  • Report insights gained from social media monitoring to internal and external stakeholders.
  • Obtain and/or create content for the association blog and third-party blogs.
  • Attend select ISACA events to manage social media campaigns onsite, engage with audiences and recruit new advocates.
  • Assist other departments with writing/editing content for the web.
  • Participate in social media training opportunities to stay current with the latest trends and developments.
  • Train staff on using social media platforms effectively.

Qualifications and Requirements

  • Bachelor’s degree in communications, journalism, public relations or a related field
  • At least three to five years of professional social media and/or public relations experience 
  • Proven blogging/writing skills
  • Proven video-editing skills
  • Familiarity with measurement/analytics tools such as Google Analytics, Vocus, Cision, Radian6 or Adobe Social
  • Excellent project management skills and experience with multi-tasking in a fast-paced environment
  • Excellent verbal, writing and proofreading skills
  • Previous association or technical experience a plus
  • Ability to handle multiple projects and tight deadlines
  • Ability to identify potential problems and proactively generate ideas for acceptable solutions, then initiate same
  • Comfort in working in a team-oriented, consensus-driven environment
  • Positive, professional and accommodating attitude
  • Ability to assess and make sound evaluations and judgments
  • Exceptional customer service skills
  • Cultural sensitivity/awareness
  • Proven ability to interact with all levels of staff, members, board and committee members
  • High level of integrity in dealing with confidential and sensitive information
  • International experience preferred
  • Some travel required

For more information:

ISACA is seeking a Social Media Strategist in Rolling Meadows, IL


  • Oversee select public-facing Academy social media accounts (Facebook, Google+, Twitter, Instagram, Pinterest, and any others that are adopted) on a daily basis (including evenings and weekends):
  • Curate or create content to post on social media channels; optimize editorial strategy, frequency, voice, and tone unique to each social media platform based on engagement and performance metrics and best practices
  • Monitor social media conversations and mentions and use discretion to respond to questions and comments in a timely and appropriate manner that accurately and positively reflects the Academy brand
  • Create, organize and manage social media editorial calendar
  • Share selective feedback collected on social media with relevant stakeholders; make recommendations on follow up actionable items
  • Facilitate collaboration with various teams and departments to address social media needs and requests
  • Work with the Sr. Digital Marketing Manager to develop an annual social media strategy and execute accordingly
  • Serve as the Academy's subject-matter expert on social media; identify emerging social media tools, platforms, trends or opportunities to achieve Marketing and Communications goals; make strategic recommendations and execute accordingly
  • Work with digital marketing team members to develop and implement innovative and measurable social media marketing campaigns (e.g. contests), programs (e.g. brand advocates, influencer outreach), or paid social media ads and execute accordingly
  • Track, measure, and deliver results for social media efforts and campaigns
  • Prepare monthly social media follower and engagement dashboard
  • Leverage data to provide insights and make recommendations to improve engagement and visibility of accounts and content
  • Train other Academy social media account managers and provide best practices, tips and suggestions to optimize their efforts
  • Manage social media email inbox messages and follow up on responses as needed
  • Follow all Academy safety regulations.
  • Other duties as assigned.

The ideal candidate will possess a combination of the following education and/or equivalent experience: B.A. in Marketing, Communications, English, Creative Writing, Liberal Arts or related area of study AND three or more years of experience in marketing, communications, writing, or promotions; OR comparable combination. Experience representing a brand on social media is preferred.

They will also have:
  • Superb oral and written communication skills; ability to be creative and engaging in written communication customized by audience and platform, while strictly adhering to brand, voice and tone guidelines. Background in or passion for science communication is preferred.
  • Demonstrated experience, aptitude, and use of good judgment for representing a brand on social media
  • Experience and expertise in all leading social media platforms with a solid understanding of current best practices and industry trends; strong desire, passion and ability to stay on the cutting edge
  • Strong desire and ability to learn new social media and analytics tools and platforms
  • Proficiency in Google Analytics
  • Some experience in using social media management, listening and analytics tools, including, but not limited to HootSuite, Tweetdeck, Facebook Insights, and Meltwater Buzz
  • Clear understanding of digital asset rights and licensing restrictions
  • Working knowledge of paid social media advertising products and how to use them for various business goals
  • Must be well organized, detailed oriented and able to prioritize and execute multiple projects simultaneously and deliver them on time
  • Ability to set goals, establish timelines and ensure that key milestones and deliverables are met
  • Ability to think creatively, provide data-driven strategic recommendations and to see idea through to completion
  • Strong work ethic, flexibility and willingness to get the job done and be solution-oriented
  • An enthusiastic and positive team player with strong interpersonal and relationship skills who is able to support and serve those around them
  • Ability to work both independently and as a team member in a fast-paced environment
  • Working knowledge of principles of SEO including keyword search and content link building strategies
  • Basic understanding of Adobe Creative Suite, including InDesign or PhotoShop, or related design tools
  • Passion about the Academy and the opportunities ahead of us
For more information:

KGW is seeking a Director of Digital Media in Portland


  • Develop and implement digital content strategy for KGW, including website, KGW mobile apps, and KGW social that achieve digital audience and revenue growth for KGW
  • Hire and manage Digital news content staff
  • Drive collaboration and integration between TV and Digital news staff, including ongoing training in Digital, Mobile and social reporting tools and techniques 
  • Enhance KGW initiatives across all departments and at the group head level by adding a digital sensibility to our operations
  • Launch and lead KGW strategy for each of our social platforms, including Facebook, Twitter, YouTube, Instagram, Tumblr, Storify and Pinterest. 
  • Be an effective advocate to corporate for the needs of the local digital operating unit
  • Evaluate emerging social and digital tools and platforms and how they can be used to advance the journalism and business goals of KGW
  • Lead mobile content and design development to respond to the increasingly mobile-first news audience, both via our suite of existing apps and by identifying future content and business opportunities in mobile
  • Thought Leader in Digital community


  • College degree required, advanced degree with business/leadership focus preferred
  • Track record of innovation in mobile and social content
  • Proven ability and experience leading teams, and fostering innovation and collaboration
  • Fluent with digital content management systems
  • Fluent with social media platforms and social management tools, including Facebook, Twitter, Instagram, YouTube, Storify
  • Fluent with digital metrics tools including Omniture, Chartbeat, Google Analytics, Facebook Insights, Twitter metrics tools
For more information: is STILL looking for a Social Media Manager in Houston.

A little ironic that one of the sites I use is searching for a social media manager, but hey, every large company needs one, so why not?

Required Skills & Experience: 
  • 5 years experience in communications and at least 3+ in social media
  • Proven track record building brands via Facebook, Twitter, LinkedIn, Foursquare, Instagram, etc.
  • Excellent communication, interpersonal and leadership skills
  • Ability to multi-task and manage multiple priorities
  • Experience using various social, SEM and web analytics reporting tools
  • Strong analytics, focused on developing results-driven campaigns
  • Excellent written and verbal communication skills
  • Bachelors degree required
Key Responsibilities: 
  • Develop a social media strategy designed to grow awareness and consideration of Indeed
  • Create and manage breakthrough social programs/initiatives
  • Build and manage social communities
  • Measure results that track progress with high engagement rates and strong positive brand buzz
  • Partner with Advertising, PR and Product Marketing teams to ensure social amplification on key communication programs
  • Be the go to resource on how to best use social
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.