Saturday, August 22, 2015

Saturday Sharing: Everything You Need to Know About Hashtags

Over the past few years we've covered quite a bit on hashtags in a number of articles, including these articles:

I will, however, admit I may have missed some things. That's where the article I am sharing comes into play. Check out The Beginner's Guide to the Hashtag on Mashable found here:

While the article covers some of what I have covered above, it also contains other useful information to consider, especially if you are new to hashtaging and social media.

Check it out! You may find it useful.

Friday, August 21, 2015

Friday Facts: The 3 S's of Social Media Maintenance

Do you know what the three S's of Social Media Maintenance are?  Well the S's are easy:

  1. Setup
  2. Strategize
  3. Schedule
Obviously, there's going to be more to that than just those words, but it's a great thing to remember - you have to set up your social media before you can began strategizing. Once you have your strategizing down, schedule posts.

The infographic, found here , outlines exactly what you need to do with steps for each S to follow.  It also includes some interesting facts, such as "Blog posts shared on twitter and Facebook receive 149% inbound links than those not shared."

If you're still working on your social media strategy, check this article out.

Wednesday, August 19, 2015

Wednesday Words: Mentioned

Today's word comes from the Twitterverse and it's concerning what happens when your brand is tagged, or mentioned, in a Twitter post.

When someone tags you with your handle by posting your handle (like mine is @kayhynn) in a post when they are talking to you or about you, you've been Mentioned.  You are "Mentioned" any time your Twitter handle is included in a Tweet.

Follow Fridays is most often when people are mentioned, though mentions also occur when replying to posts, tagging people to thank them for something, or tagging people to have them see something in particular (such as those people who compile papers they tag you to late you know you've been mentioned in them).

Mentions are a great way to expand your user base as more people will see your name with replies, etc.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, August 18, 2015

Tuesday Tips: Why Spell Check is Important

As we mentioned in our first post almost a little more than a year ago - Tuesday Tips: Spell Check Before You Post - nothing is more embarrassing than to quickly type up a Facebook post, Twitter post or create a graphical image and post it, just to see a few minutes to an hour later that you made a huge spelling mistake and the spelling and grammar police are out to get you.

There are other reasons, besides avoiding embarrassment, that make spell checking important.  Some of those reasons include:

  • It makes you, and subsequently your brand, look intelligent.
  • It makes you appear to be careful and conscientious of your posts.
  • By correct spelling and using the right words, it helps your followers to easily understand you (because yes, using the wrong homophones can create confusion at times).
  • It's good for feedback - because let's be honest, you don't want to end up with negative feedback just because of a spelling mistake.
There are many other reasons as well. Check out these articles on why spelling correctly on social media sites is important:

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, August 17, 2015

The Monday Search: Job Listings as of 08/17/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

ArtPlace America is hiring a Social Media Manager in Brooklyn, N.Y.

ArtPlace America (ArtPlace) is hiring for a Social Media Managerto work with its Director of Partnerships & Communications to manage ArtPlace's social media channels (currently our own blog, as well as Facebook, Twitter, and Instagram), as well as to support our other communications functions (including press outreach, public appearances, meetings, and events).

The Social Media Manager will work as an integral part of the team to ensure that ArtPlace is doing its utmost to engage, learn from, and support the broad spectrum of individuals, organizations, and associations that comprise the field of creative placemaking.

ArtPlace is seeking an expert project manager and communicator, who is equally able to write, edit, and curate content, as well as to organize, coordinate, and "gently remind" colleagues and partners of deadlines.

S/he will interact with a diverse range of people to develop and deepen relationships with community leaders and partners and will need to have a pragmatic interpersonal style, a spirit of graciousness, and a sense of humor. This position will require attention to detail; comfort with technology, software, and databases; and some travel.

This position has been budgeted to pay between $35,000 and $40,000 per year with a generous benefits package provided through Rockefeller Philanthropy Advisors. ArtPlace's offices are currently located at 15 MetroTech Center in Brooklyn, NY.

Essential Functions:
  • Maintain ArtPlace's website including both internally and externally generated content
  • Manage ArtPlace's social media presence by creating, editing, collecting, and curating content, encouraging conversations, and leveraging other ArtPlace colleagues
  • Assist in the planning and oversee the execution of in-person and virtual gatherings
  • Ensure proper tracking of organizational relationships in our database systems
  • Manage relationships and communicate in a thorough and timely manner with ArtPlace colleagues, grantees, vendors, and external contacts
  • Make recommendations and work to implement improvements to ArtPlace's communications functions
  • Prepare deliverables in a timely manner, including written copy, presentations, meeting minutes, and background and briefing materials
  • Represent ArtPlace in a variety of settings and to a variety of audiences
  • Other duties and projects as assigned
  • Strong written and verbal communication skills
  • Excellent attention to detail, strong organizational skills, and ability to multi-task
  • Ability to create and maintain strong relationships with a diverse range of colleagues and partners
  • College degree or equivalent work experience
  • Administrative experience, ideally in the arts, technology, PR, or event planning fields
  • Advanced facility with Microsoft Office (Word, Excel, Outlook, and PowerPoint)
  • Database experience strongly preferred
  • Familiarity with Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
  • Knowledge of Hootsuite, Asana, and Slack a plus
  • Ability to coordinate colleagues and work as part of a team, including receiving and offering constructive feedback
  • Ability to work independently, proactively, flexibly, and under the pressure of tight deadlines
For more information:

CreativeFeed is looking for a Social Media Community Manager in New York, N.Y.

CreativeFeed NY is looking for someone to manage the day-to-day social media on the most prestigious brands in international wine and luxury markets. If your professional pedigree and passions include social media, PR, digital marketing, and wine, and are eager for growing businesses through highly strategic creative communications, events and media, we have something for you.

CreativeFeed New York is seeking an enthusiastic community manager with a strong interest and passion for food, wine and lifestyle brands. Bonus points for anyone with a food, spirit or lifestyle blog of their own.

In this position, you will be responsible for:
  • Managing communities across multiple social media channels 
  • Develop editorial and content calendars
  • Writing blog posts and copy for social media
  • Contributing to new business pitches and strategy as it relates to social media
  • Generating monthly and quarterly status reports using various social media analytics platforms 
  • Keeping your finger on the pulse of the internet 
You should have a STRONG passion for social media and how it relates to marketing, as well as a curiosity and interest in emerging platforms and trends. You must be a solid writer and a creative thinker. Basic Photoshop / InDesign skills is a plus. We are looking for someone with attention to detail, a strong point of view, excellent writing skills and an eye for style.

Must have at least two - three years of agency experience handling social media accounts for brands.

For more information:

Kaboom! is hiring a Social Media Manager in Washington D.C.

  • Strategy: Develop and implement a comprehensive social media strategy in concert with all other communication channels.
  • Execution: Position KaBOOM! as a key thought leader, promote the playability concept through commentary and online dialogue with other influencers, engage partners in ways that deepen impact, and brand organizational culture through representative examples.
  • Processes: Lead the development of organization-wide social media management standards, policies, and rules of engagement.
  • Content: Shape direction and project briefs needed to support content creation, coordinate with staff and manage external resources to assist in the production of said content, and leverage creative assets to grow following and increase conversions.
  • Creative Branding: Maintain a consistent and on-brand voice of KaBOOM! to build and inspire advocates.
  • Audience Research: Identify key online communities and conversations, map these relationships and disseminate related contact activity.
  • Editorial Organizer: Act as the project manager for the development and maintenance of the KaBOOM! campaign / project calendar, including testing content and analysis. Work with the team to prioritize goals and inspire editorial calendar.
  • Reporting: Provide clear, accurate data on a regular basis, identifying successes and areas for improvement. Communicate results of engagement and activity to both internal and external clients. 
  • Industry Expert: Be an early adopter of new/emerging media technologies and make recommendations that add work efficiency, collaboration impact, and/or scale. As needed, train and keep relevant staff abreast of best practices.
  • Culture: Actively cultivate an environment that contributes to the achievement of our diversity and inclusion goals and supports the KaBOOM! culture.
  • Miscellaneous: Contribute to the overall goals of the department and KaBOOM! by helping with other departmental programs as needed.
  • Commitment to the KaBOOM! mission.
  • Bachelor's degree required with five years in marketing, communications or related field. At least three years of deep social media experience.
  • Exceptional written communication skills, including a proven ability to craft messages that attract attention and drive social media sharing.
  • Experience using social media tools as outreach and monitoring tools. Sysomos and Simply Measured experience preferred.
  • Proficiency in Microsoft Office, HTML and graphic design skills.
  • Relationship-builder with the flexibility to "manage by influence"
  • Entrepreneurial spirit
  • Willingness to travel up to 10% of the time.
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.