Thursday, February 5, 2015

Thursday Tutorial: How to Audit Your Facebook Page

In this week's Tuesday Tips, we advised readers to routinely audit their Facebook page and promised that we would show them how to do this in this week's Thursday Tutorial.  Well it's Thursday, so here's the tutorial!

To update/change your profile or cover image, see these tutorials:

There are several places you should verify data and settings at.  The first place is your About page.

The first is to visit your About tab on your page.  To do this, load the page you want to audit.

Then click on the About tab.  That will load a page similar to this:

As you can see, some areas are active links to click on to update.  Other areas, if you mouse over them, an edit button will appear on the right hand side.  If you click that, you can update the info for that area.

The next place to audit is your settings tab, which is located at the very top of your page.  Click on settings, then review the settings for the "General," "Page Roles," "Suggested Edits," and "Features" tabs.

When you are doing your audit, it is a good time to check your admins (which is the Page Roles tab) to make sure people who should have access do and those who should not, do not.

Audits shouldn't take long to do but are a good way to make sure your page is current and stays that way.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, February 4, 2015

Wednesday Words: Archiving

Sorry for the late post today, I accidentally hit "save" instead of "schedule" when I was finished writing it last night.

Today's word, archiving, is frequently used on the internet, varying from archiving of forum posts to blog archives to newspaper archives, etc.  But you can also archive social media messages and associated metadata for purposes of regulatory compliance.

Many companies archive all of their social media messages due to the simple fact more and more business communications occur via social media.  By archiving messages, organizations can save social conversations in their own secure databases similar to how they store email or other important documents and conversations.

Archiving posts and conversations allow them to be looked at down the road and analyzed to track how effective the conversations and social media activities were.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, February 3, 2015

Tuesday Tips: Audit Your Facebook Page

Today's tip is probably something we haven't really thought about, especially if your page has been established for several years.  However, things often change over the years, whether it be place of address, updated contact information or other information.

Thus, today's tip is to audit your Facebook page.

Set a date to review your Facebook page once or twice a year.  Make sure all the information is up to date.  Update your cover image if you haven't done so in a few months.

Some things to check for:

  • Update images for logo/cover photo if something has changed recently in the logo
  • Make sure you have a customized URL for your page - if your page was set up a long time ago, you may have forgotten to claim your customized URL.  Do so now!
  • Verify the data in the about section is current and up-to-date. This includes:
    • Email Address if you want to be able to be contacted via email
    • Website address
    • Official page, if you are a fanpage of a brand and not the official page of the brand
    • Awards your company has won,
    • Etc.
  • It's also a good idea to double check your category.  Facebook may change your categories if it feels you aren't in the right category. If you feel you were changed in error, change it back.

We will discuss how to verify some of this information and how to update it in this week's Thursday Tutorial.

It's also good to remember that Facebook changes every so often, so auditing your page to add new features - such as the "Call to Action" button, is a good idea.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, February 2, 2015

The Monday Search: Job Listings as of 02/02/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

SheKnows Media is hiring a Social Media Editor/Manager in New York, NY

We are looking for a creative Social Media Manager that can help lead the social strategy for our online media properties: StyleCaster and SheKnows.

Social is a key part of our identity both as a content leader and as a company and the Social Media Manager will be responsible for crafting innovative new strategies and ideas around our existing community, as well as other social platforms. This position play a key role on our editorial team, offering the opportunity to lead social media accounts that already have massive followings and brand recognition!

The ideal candidate will have proven experience in social media, and should have a strong knowledge of the style, beauty, and pop culture or women's lifestyle space (from food to parenting to relationships).

We are looking for a rock star, a self-starter and a smart strategist who fits with our dynamic culture and works well with our dedicated teams!

  • 4-7 years of experience in social media, as well as a successful track record of managing big social accounts across different platforms
  • Experience with social media analytics, listening metrics, keyword tracking, and third-party reporting tools
  • Working knowledge of Wordpress, Adobe Social, Google Analytics and SEO keyword tools
  • Working rolodex of both third-party and in-house social media partners, as well as top players and influencers in the digital lifestyle space
  • Exceptional collaboration skills; adept at balancing department needs that are both creative and technical
For more information:

Scott & White Health care are seeking a Social Media and Web Content Manager in Temple, TX

  • Assist director to provide and direct overall web content strategy for the organization
  • Based on this strategy, create effective content targeted to identified audiences
  • Establish a work plan and content mining strategy to make sure that all SWHP web content is current and updated on a regular basis
  • Effectively update and modify content for search engine optimization
  • Manage social media marketing campaigns and day-to-day activities including, but not limited to, curate relevant content to reach identified audiences, write editorial content, monitor effective benchmarks for measuring the impact of social media programs and compile monthly reports showing results
  • Advocate for SWHP in social media spaces, engage in dialogues and answer questions where appropriate
  • Implement a proactive strategy for capturing member online reviews; monitor online ratings and respond accordingly
  • Identify threats and opportunities in user generated content surrounding SHWP, report to appropriate management.
  • Perform other position appropriate duties as required in a competent, professional and courteous manner
  • Professional experience writing content for the websites - functional understanding of html, flash, CSS and dynamic websites
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Maintains a working knowledge of principles of search engine optimization
  • Demonstrate creativity and documented immersion in social media
  • Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Demonstrates winning online community management techniques
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
  • Working knowledge of the blogosphere relevant to the healthcare field
  • Possesses strong foundation in digital marketing analytics, able to demonstrate why their ideas are analytically success of various search engine optimization and social media tactics through benchmarking and ongoing measurement
  • Excellent writing and language skills
  • Strong problem solving skills
  • Ability to manage multiple projects simultaneously with a high-level of independence.
For more information:

U-Haul is hiring a Social Media Content Strategist in Phoenix, AZ

The U-Haul Social Media Team is looking for a Content Strategist who is experienced in the publication of a brand’s content through social channels. This individual will work closely with marketing managers, web analytics and other communications teams to establish a content marketing strategy for U-Haul Social Media profiles and social media administered sites. The ideal candidate understands the channels our audience is using, knows the nuances and context for each, and knows how to maximize company resources to drive impact across digital channels. This position will manage and define the plan for a continuous publishing schedule for social media profiles and social media administered sites, and analyze what content is performing well and how to improve. The ideal candidate will have a demonstrated proficiency in earning audience attention through classic inbound techniques (search, social). This includes a solid understanding of SEO and the way to create content that attracts attention. This individual also will work closely with our external partners on content sharing and planning.

  • 3-5 years+ professional experience in developing and analyzing digital campaigns and social media marketing campaigns
  • Undergraduate degree in either Communications, Marketing, Advertising, Statistics, Media Studies, Business and/or related fields
  • Understand SEM and SEO best practices to assist digital team with site and campaign optimization to improve search engine rankings through content marketing.
  • Strong analytical skills and ability to provide recommendation based on insights
  • Excellent written and oral communication skills, consulting skills and ability to collaborate and work well with others
For more information:

Newsday Media Grop is hiring a Social Media Moderator in Melville, NY 

We are looking for Cablevisionaries who always keep the customer first in mind, who insist on continuing to learn every day, who thrive in a highly collaborative work environment and who when presented with a challenge, don't quit until they find a solution. is looking for a Social Media Moderator to help manage our Twitter, Facebook and overall social media strategy, oversee comments on the website and manage user-generated content from our headquarters in Melville, Long Island. The ideal candidate is a sharp, hardworking and flexible journalist who lives and breathes social media 24/7. We’re looking for someone to help us to engage users on social media sites such as Facebook, Twitter, Tumblr, etc. Brainstorm, draft and implement strategies to guide our social media efforts. Monitor comments and user-generated content on Work with editors and reporters on using social media in newsgathering. Steer tips on breaking news/community news to the appropriate online and print editors. Build and maintain relationships with other websites, and serve as a conduit for ideas. Participate in special projects as assigned.


  • Bachelor's degree in journalism, mass communications or related field. 
  • Previous experience in a newsroom setting. 
  • Good understanding/knowledge of community-building and newsgathering on social media sites/blogs. 
  • Solid copy-editing and sharp writing skills to engage our audience. 
  • Flexibility to work various shifts and monitor online content. 
  • Reliable transportation to and from our Melville, Long Island office. 
  • Experience with PHP, Javascript, MySQL and/or data visualization a plus. 
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.