“Identify your goals, then make a plan!”
Ashley Taylor Anderson, Marketing Manager, SinglePlatform
@SinglePlatform
This advice applies to everything, not just social media, but I figure we'll look at it from the perspective of tips for social media since a marketing manager mentions it.
Having goals for social media is important. Re-evaluating those goals routinely and adjusting your plan accordingly is just as important as setting your initial goals and creating a plan. Knowing what your goals are for social media allows you to plan your posts accordingly.
What are some common goals for marketing with social media?
Goals can include, but are not limited to:
- Sales
- Job recruitment
- Education
- Community involvement
- Promotion of the company and it's goals
- Other things
Often times, there are several goals. Each goal has different types of posts. Whether you're looking to drive sales or recruit for job openings, know what your goal is and what you plan to do when you achieve that goal.
If you have a team of people working on social media, it's a good idea to meet every so often - some say every three months, other say every six months - to re-evaluate your goals and your plan.
Each company and their goals are different, so I can't tell you how to create a plan. But it should include answers to questions like "how many times do we want to post a week" "will we be scheduling posts ahead of time" "who will be monitoring social media and engaging with our fanbase" "what social media platforms are we using" and "what types of posts are we going to be posting for each goal" are just a few examples.
There are many websites, books and seminars on this. If you are at a loss for where to begin, google "Social Media Plan" for a lot of useful guides, templates and advice.
Good luck!
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
