Wednesday, October 15, 2014

Wednesday Words: AMA

You may have seen posts across social media about AMA's on reddit held by relatively well known individuals (such as Bill Gates, Levar Burton, etc.), but may not know what AMA or Reddit is.  If you're curious as to the definition of Reddit, you can find it here.

Reddit is known for hosting AMAs.  AMAs are a segment where famous individuals are live on Reddit and invite its users to "Ask Me Anything. They then spend a couple hours answering questions  and commenting.

AMAs have been used just for fun, other times they've been used to answer serious, legit questions about upcoming video games, the state of a company, etc.  John Smedly's AMA is a good example where he answered questions not only about Sony Online Entertainment, but about both retired and upcoming games.

Anyone that is a relatively known individual can set up an AMA in the appropriate channels through Reddit.  If you are interested in doing it to add coverage to your game, book, business whatever, you should look into it more.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, October 14, 2014

Tuesday Tips: Don't Get Muted on Twitter

Did you know your Twitter app on your phone has a way to mute the people you follow?  If not, you weren't reading last week's Wednesday Words where we covered this term.

That being said, I knew about it for a while, and I've used it a few times when I was getting flooded by tweets from various brands at gaming conventions I wasn't at - it was annoying to get buzzed constantly by the tweets and retweets.

Having said that, though, it's a bad thing for your followers to be muting you.

According to this article over at Constant Contact, if you tweet more than 14 tweets a day as a brand (and this includes retweets that go through to followers using push notifications), you are at a higher risk of being muted by your followers.

If you are worried that you might be at risk of being muted, or want to learn more to prevent yourself from being muted, check out the entire useful article found here:

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, October 13, 2014

The Monday Search: Job Listings Current as of 10/13/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Collabera Inc. is hiring a Social Media Manager in New York, NY

The Senior Associate of Social Media contributes to the social media strategy and handles day-to-day execution for the Digital COE.

  • Increase awareness of brand and products to targeted audiences (external and internal)
  • Increase top-of-the-funnel acquisition activity as well as ongoing customer engagement
  • Create compelling content that aligns with customer segments
  • Report on KPIs
  • Provide recommendations for driving customer acquisition and retention through social media
  • Provide community management support for leading social platforms and Client owned communities
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in social media.
  • Work closely with agency partners to manage and augment execution when social media is part of an integrated campaign


Minimum Experience:

  • BS in marketing or a related field
  • 3-5 years of experience in social media
  • 5-7 years of professional experience

Preferred Experience:

  • 2-3 yrs of experience in Financial Services.
  • 2-3 years of experience working with digital agency partners.
  • Expert understanding of social media marketing and community management.
  • Excellent verbal, written, and presentation skills
  • Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
  • Strong presenter, experience presenting ideas
  • Results oriented ability to execute and deliver on plans.
  • Strong understanding of current social media concepts, strategy and best practice
  • Strong analytical skills and data-driven thinking
  • Demonstrable experience working with digital agencies
For more information:

A Law Firm in Inland Empire, Calif., is hiring a Social Media Manager/Communications Manager

Responsible for all social media management, including the firm’s Facebook, the partners’ individual Facebook accounts, Twitter engagement and tweets, updating Avvo and generating content, articles and press releases, etc.

  • Increase social media presence and followers
  • Monitor and generate media coverage 
  • Maintain and update media contacts
  • Reach out to media outlets, reporters, TV for interviews, radio, print and television opportunities 
  • Develop and increase market presence with referral attorneys and lead source generators
  • Basic graphic design for advertisement
  • Create firm brochure

For more information:

Muscular Dystrophy Association is hiring a Social Media Manager in Haymarket, IL


  • Manage the organization’s various social media pages and day-to-day social media activities for, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.
  • Provide strategic social media strategy and counsel to business leaders in the key departments, such as in Research, Healthcare Services and Advocacy, Income Development, Human Resources, etc.
  • Create, curate and manage all published content (images, video and copy) to reach the organization’s clients and supporters.
  • Develop and expand the organization’s online communities and outreach efforts.
  • Create a workable infrastructure and established processes that enhance our collective ability to generate consistent social messaging for the organization in our communities. Establish regular meetings, agenda and priorities for field social media panel that mirrors overall organization program focus and follows communications and marketing calendar. 
  • Work with PR staff to provide and support the development of social media messaging templates that effectively tell our story and can be localized by community-based staff and volunteers for social media. 
  • Listen, respond, ask questions and engage with our online communities in a timely and positive manner.
  • Work in tandem with the VP of PR and Community Programs on breaking news or crisis management situations as needed.
  • Identify threats and opportunities in online user generated content surrounding the organization’s brand and business. Report notable threats to appropriate management. 
  • Develop a strategic and implementation plan for year-round social media campaign promotion.
  • Work with team to design and create promotions and social ad campaigns. The Manager will work with the Digital Marketing lead to outline and manage social ad budget.
  • Identify social media trends, trending topics and relevant opportunities for visibility tied to the organization’s programs and mission.    
  • Help establish, follow and support compliance of nationwide branding, messaging and creative services guidelines.
  • Analyze and measure results of social media projects.
  • Responsible for securing and managing social media-vendor relationships and contracts.  



  • Customer Service: Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service. Responds to requests for service and assistance. Meets commitments.
  • Interpersonal Skills: Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
  • Oral/Written Communication: Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  • Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.


  • Bachelor's degree or equivalent, preferably in journalism, communications, public relations, marketing or related field.
  • At least 2+ years of social media and/or public relations and/or communications experience, ideally for a nationwide organization with a widespread community presence.
  • Demonstrates creativity and documented immersion in social media. (Present links to pages as examples).
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.      
  • Proven ability to apply strategic social media objectives as they relate to growing the community and increasing engagement through shares, likes, comments, posts, retweets, regrams, etc.
  • Experience in supporting various campaigns and multiple account management, including measuring and reporting results and insights to the various social platforms.
  • Demonstrated track record in developing and implementing short and long-term social media communication plans, and the ability to work effectively with senior management and partners.
  • Experience in pulling together and influencing a team to create and lead social media initiatives at local and regional levels, exercising leadership/influence without formal authority.
  • Maintains a working knowledge of principles of SEO including keyword research and knowledgeable in the principles of real-time content marketing using both search marketing and social publishing tactics to help your audience find you, and you find them, in order to attract and engage supporters.
  • Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Experience in working with social media page management software, e.g., Hootsuite. 
  • Experience preferred in any of the following industries: healthcare, corporate philanthropy, human services or PR agency (with social media responsibilities in these industries) or work with a national nonprofit.
  • Strong content strategy, writing, editing, storytelling, interpersonal, diplomatic and verbal communication skills required.
  • Must possess highly evolved teamwork skills as well as strong time management skills.
  • Strong and effective leader and counselor with a documented track record of success helping organizations develop content that leads to growth of likes, reach, engagement and promotion.
  • Disciplined planner who can plan high quality visual and content-rich social media plans that drive successful outcomes.
  • Knowledge in creating and using Facebook ads to grow online community and preferably drive online donations. 
  • Highly collaborative and strong consensus builder; capable of exercising positive influence in driving outcomes.
  • Excellent project management skills and client-centered orientation. 
  • Demonstrated ability to leverage new and emerging social media channels.
  • Desire and ability to thrive in fast-paced environment.
  • Motivated by mission-driven organization whose aim is ultimately to cure muscle disease and save lives.
  • Capable of not only crafting clear, compelling and consistent online messaging, but successful at building consensus and driving internal alignment so staff at all levels use it effectively.
  • Capable of setting clear priorities, then nimble enough to adjust as new opportunities arise.
  • Proficiency with MS Office applications. Plus, experience in using social media software.  

For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.