Friday, October 2, 2015

Friday Facts: The Power of the Hashtag

Another excellent infographic - this time from the Huffington Post - regarding the Power of the Hashtag.  This offers advice from not abusing hashtags to other best practices regarding hashtags with the various sites that use them. It also explains why using hashtags is important and how you should pick/set up hashtags for your brand.

Check it out here:

You might also want to check out their sources for the article. There may be additional useful information there.

Wednesday, September 30, 2015

Wednesday Words: Board

Today we're going to delve into terminology from another social media network - Pinterest. While many times we've shared articles about Pinterest and how it can help with social media marketing endeavors, we haven't ever really touched on the terminology, tips or tutorials regarding Pinterest. For many users new to social media or social media marketing, Pinterest can be a bit confusing. So over the next few weeks we will start intersparcing tutorials and tips for Pinterest along with tips and tutorials for other social media networks we already cover.

We start out this week with the word Board.

A board, in Pinterest, is basically similar to a corkboard at home where you'd pin recipes, menus, etc. The difference is, the board is online on Pinterest and serves as a category where you can pin specific things to it.

So, for example, my board "Favorite Recipes" contains nothing but recipes I want to try or have tried and really like. Another of my boards, Video Game related, contains links to things I find interesting on Video games. Some of them contain links to my own articles. Another board, Etsy, contains pins of all items I created in order for me to promote sales through Pinterest.

From a social media marketing standpoint, you want different boards to share things in different topics, but also to promote things specific to your company. You could have a sales board or a book covers board or really anything you can think of.  More importantly, if you blog for your company regularly, you can share your blogs, assuming they have appropriate imaging to do so, through Pinterest.

Pinterest is a whole new world for those new to social media. Take time to learn it!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, September 29, 2015

Tuesday Tips: Linking in Tweets

Have you ever wondered where to put your links in your tweets?  I know I have and I have experimented with several different ways, but it seems like passion digital has done some research on the topic and they concluded the following:

Get your links in early. Put your key message before your link. Any after thoughts, opinions or additional commentary should go after the link. Intersparce your hastags as well both before and at the end of your tweet, just remember not to use too many hashtags.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, September 28, 2015

The Monday Search: Job Listings as of 09/28/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

A little late this week, got behind on a few things.

Here are this week's job listings I found interesting:

GForce Staffing Services is hiring a Social Media and Copywriting Coordinator in MOrton Grove, IL

  • Develop deep understanding of brand identity and products
  • Understand the goal, audience, and message of campaigns and create witty and informative copy for a range of social media to support company goals
  • Collaborate on social media image designs that boost engagement
  • Write and edit advertising copy for consumer focused and trade ads as needed
  • Research, write, edit and proof all levels of copy, including headlines and body copy, for online, offline, external and internal needs
  • Monitor social media forums and community platforms, trends, and tools to recommend strategic plans and shifts
  • Work closely with colleagues across the organization to develop and post content to social networking sites
  • Regularly report insights gained from social media monitoring and create presentations summarizing achievements, strengths, weaknesses and opportunities
  • Monitor and engage in brand related online conversations and perform CSR duties in a speedy and appropriate fashion
  • Provide support to marketing/communications team members on promotions (such AdWords/Twitter Promoted Products/Facebook Business campaigns, newsletter and editorial inclusion, content marketing campaigns).
  • Write social media content that is consistent our client brand voice and incorporate SEO best practices 
  • BS degree in Journalism, PR, Marketing, Communications, IT or related field
  • Minimum 2 years experience as a copywriter, blogger, social media coordinator or related marketing function with writing samples available
  • Web publishing experience, WordPress preferred
  • Experience managing communications through website planning, management and production
  • Experience and interest in natural food industry/CPG preferred
  • Familiarity with Adobe Creative Suite and ability to perform light design tasks preferred
  • Excellent written and verbal communication skills
  • Technical knowledge and understanding of social media and digital platforms, metrics and tracking
  • Project management and organization skills
  • Ability to thrive in a fast paced environment with tight deadlines
  • Related marketing or PR professional experience
For more information:

Creative Circle is hiring a SOcial Media Writer/Content Manager in Troy, MI

  • Create and write content for monthly social content calendars across multiple channels both solo and as team
  • Collaborate and communicate well with brand design leads
  • Stay up-to-date on the best ways to use each channel and latest specs for each
  • Inspire new approaches to content creation and never just "go through the motions"
  • Present and receive/accept feedback on ideas and writing
  • Jump in to contribute to other projects as needed
  • Play active role in helping create breakthrough client presentations.
  • 3+ yrs of copywriting experience in advertising, direct marketing, promotion or publishing
  • Digital copywriting experience with ample Social experience is highly preferred
  • Online portfolio is required for consideration
  • Bachelor's degree preferred, or equivalent work experience (journalism, copywriting, community management)
  • Extremely organized like "rearrange a month's worth of content for Facebook and Twitter if it comes down to it" organized
  • Strong time management skills
  • Able to successfully present and engage with Clients on an as-needed basis
  • Willing and talented researcher of topics and trends that relate to clients
For more information:

Complete Nutrition is hiring Social Media Strategist in Lincoln, NE

  • Oversee 50+ social media accounts (Facebook and Instagram).
  • Create social media plans and design content.
  • Supervisory responsibilities over store managers and assistants.
  • Requires 3 years of marketing experience in a fast-paced environment.
  • Experience should demonstrate the ability to create original artwork and write copy.
  • Sound leadership attributes – must be able to successfully develop, lead and motivate retail team. Must also display leadership traits as dependability, decisiveness, initiative, endurance and enthusiasm.
  • Proven ability to get things done in a fast-paced, complex, and rapidly-changing environment.
  • Ability to take direction from multiple people and successfully prioritize completing projects.
  • Strong relationship and communication skills, both verbal and written.
  • Must be extremely detail-oriented, self-motivated and organized.
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.