Wednesday Words: Pinner

We return to Pinterest terms this week with the term "Pinner." A pinner is a person who pins images to their boards - whether it be their personal boards, business boards or shared boards.

Anyone can be a pinner - including you dear reader. Pinners help spread links of useful blog posts, inspirational images and more by pinning them. Pinterest is also a great way to bookmark things you want to come back to - you should see my home organization board and favorite recipes.

Not a part of Pinterest yet? It's free to join and easy (and addictive) to use. Check it out here: http://www.pinterest.com

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Repin

Today's Wednesday Words is a continuation of the past few weeks, focusing on terminology associated with Pinterest. Today's word is Repin.

Repinning is when you're looking through the pins of people you follow, see one you like and "re-pin" it to an appropriate board for your Pinterest account. It can also be from Pins suggested to you by Pinterest. Repinning shows you have interest in what the other Pinterest user has shared and helps you find new things to add to your boards as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Pin

Once again, this week delving into terminology from  Pinterest.

Today's word is Pin.

A pin is any image used to mark a website on Pinterest. You PIN the image to denote the article with a brief description. These pins can then be referred back to later on for something you're looking for or wanting to do.

Items are pinned to a Pinterest Board. You select which board you want to pin it to when you decide to Pin it.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Board

Today we're going to delve into terminology from another social media network - Pinterest. While many times we've shared articles about Pinterest and how it can help with social media marketing endeavors, we haven't ever really touched on the terminology, tips or tutorials regarding Pinterest. For many users new to social media or social media marketing, Pinterest can be a bit confusing. So over the next few weeks we will start intersparcing tutorials and tips for Pinterest along with tips and tutorials for other social media networks we already cover.

We start out this week with the word Board.

A board, in Pinterest, is basically similar to a corkboard at home where you'd pin recipes, menus, etc. The difference is, the board is online on Pinterest and serves as a category where you can pin specific things to it.

So, for example, my board "Favorite Recipes" contains nothing but recipes I want to try or have tried and really like. Another of my boards, Video Game related, contains links to things I find interesting on Video games. Some of them contain links to my own articles. Another board, Etsy, contains pins of all items I created in order for me to promote sales through Pinterest.

From a social media marketing standpoint, you want different boards to share things in different topics, but also to promote things specific to your company. You could have a sales board or a book covers board or really anything you can think of.  More importantly, if you blog for your company regularly, you can share your blogs, assuming they have appropriate imaging to do so, through Pinterest.

Pinterest is a whole new world for those new to social media. Take time to learn it!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Friday Sharing: Case Study: Target on Pinterest

This won't be a long post today because  I really just want to direct you to the post to read it.

Hello Society recently did a case study Regarding Target on Pinterest. The article breaks down what Target is doing right, what Target could improve upon, as well as pros and cons. The article contains great graphics to illustrate exactly what is right and what could be improved upon as well.

Check out the case study here: https://hellosociety.com/blog/case-study-target-creating-a-bullseye-pinterest-strategy/

If you have a retail store, this article could teach you what to do and not do with your Pinterest brand acccount.

Friday Sharing: More Pinterest Tips: 11 Things brands need to consider when pinning

Pinterest is an interesting social network for brands to branch into. Not only do you have to make sure the stuff on your website is interesting and has good graphics to make it pinnable, you also have to be actively involved in Pinning and sharing stuff on your brand's Pinterest boards.

Hello Society has a great article regarding 11 tips brands need to consider when pinning on Pinterest.

Did you know you can schedule pins? (I didn't, now I need to look into this).

Remembering to audit Pinterest just like you audit your other social media networks.

Planning out Pins, sharing pins and more.

If you hire a social media manager for your brand, be sure that they understand Pinterest and branding with Pinterest as well.

Check out this article for other useful tips and information that you should consider when branding with Pinterest: http://hellosociety.com/blog/11-things-brands-need-to-consider-when-creating-their-pinterest-marketing-strategy/

Friday Sharing: How to Plan a Successful 2015 Pinterest Strategy

The year may be a little more than half over, but this blog post over at HelloSociety provides tips that can be used to create a successful Pinterest Strategy.

Tips include:

• How to gain more followers and increase engagement
• How to increase your website's traffic
• And ways to increase sales.

If your brand is on Pinterest, this article may be of help to you for your second half of the year social media planning.  If you aren't on Pinterest yet, this may give you some ideas of what to do when you do branch into Pinterest.

Check out the article here: http://hellosociety.com/blog/how-to-plan-a-successful-2015-pinterest-strategy/

Have a great weekend!

Friday Facts: 7 P's Of Social Media Marketing That Drive Results

This nifty infographic, which you can see the full version on Pinterest here, provides you with information in an awesome graphical form that was originally found in this Forbes article.

The article talks not only about the 7 P's of social media marketing, but also address the three most important parts to branding with social media which are: Consistency, Persistence and Restraint.

Keeping all of that in mind, the infographic provides a concise summary of the article for quick reference, but the article itself is good to read as well, especially if you are new to branding or social media or both.

WIth the help of this infographic and article, I suppose you do have a step up on going from zero to hero with social media.

Enjoy!

Friday Facts: Instagram and Pinterest Marketing - A List Of Holiday Social Media To-Dos

The holidays are almost upon us - well, close enough as holiday season starts next week with Thanksgiving and runs through the next month with Christmas and New Year.  Holidays are often busy with vacations and extra work coming down the line when you're trying to make holiday sales as well as market your brand.  If you have branched your brand into Instagram and Pinterest, now is the time to take advantage of those platforms with the tips this infographic provides.

Today's post links to an infographic I found on Pinterest here: https://www.pinterest.com/pin/381539399656082323/

The original article can be found on Digital Information World here: http://www.digitalinformationworld.com/2014/11/leverage-pinterest-and-instagram-to-drive-traffic-and-revenue-this-holiday-infographic.html

A couple of their Pinterest tips:

• Share the joy. Add Pin It buttons to all on-site holiday creative. (Allrecipes drove a 900 percent lift in Pinterest clicks by adding the Pin It button to their site).
• Build a holiday board to highlight you ho-ho-hottest pins.

A couple of their Instagram tips: 

• Create and promote a holiday hashtag. All I want for Christmas is... UGC (user-generated content)? Ask fan to share selfies and tag your brand.
• Celebrate UGC in a holiday gallery on your website. Brands that have brought UGC on site are driving a 15-30 percent lift in click-throughs to shop.

They have 10 tips for each social media site. Read more: http://www.digitalinformationworld.com/2014/11/leverage-pinterest-and-instagram-to-drive-traffic-and-revenue-this-holiday-infographic.html#ixzz3IdnzB9ly

Good luck marketing this holiday season.

Friday Facts: The Rocket Science Behind Pinterest Engagement - infographic

Today's Friday Facts focuses on Pinterest. Make no mistake, I've been spending a lot of time on Pinterest - you'll understand why when you read tomorrow's post, but Pinterest is a great place to find not only information about crafts and recipes and such, but also great sites with infographics on Social Media, which is how I came across today's infographic on how to increase Pinterest Engagement.

You can find the original pin I used to get to the article here: https://www.pinterest.com/pin/381539399656085221/

You can find the entire article and infographic at Digital Information World here:  http://www.digitalinformationworld.com/2014/01/increase-pinterest-engagement-infographic.html

Do you have a Pinterest account linked solely to your brand?  If so, this infographic says it will teach you how to increase your Pinterest Engagement by 275%.  It gives you a bunch of statistics about Pinterest as well as important stats you need to be looking at, tips on how to increase engagement which in turn increases sales conversion, as well as their sources for their information and other information.

Check it out! If you find it useful, I encourage you to pin it and keep it in mind.

Friday Facts: 10 Surprising Social Media Facts

In looking through Pinterest the other night, I came across this pin and had to check it out.  It contained a very nice infographic with 10 facts about social media that I -definitely- didn't know and I think many of my readers will find this interesting.

Some of the facts include:

• Did you know there are specific days of the week to Pin certain things on Pinterest?  You can find out what you're supposed to Pin when on the infographic.
• Did you know Friday seems to be the best day for engagement on Facebook?  (Maybe it's because it's the end of the work week and people are surfing Facebook...)
• Do you know how many interactions per post you should strive for?  That information is also available on the infographic.

Learn about these three things as well as the seven other facts by clicking on the links below.

Source: http://www.business2community.com/infographics/10-surprising-social-media-facts-infographic-0946278#!birBLT

Pin It Here: http://www.pinterest.com/pin/492862752943671555/

(Note, I linked to the Pin I found it on.  Please re-Pin from there if you're going to Pin.)

Saturday Stats: 30 Billion is a HUGE Number

Do you use Pinterest?  Don't be ashamed if you do.  Many companies and social media marketers are turning to Pinterest to gain followers and share content with Pinterest users as well.

Pinterest is interesting because it draws people to articles based on images as well as useful, shareable content on your website.

Pinterest launched in 2010 and has, in four years, had more than 30 BILLION pins created.

30 Billion.  That's a lot of pins.

If you aren't on Pinterest yet, you may want to look into it as part of your social media marketing plan.  Pinterest has a partner program for brands that you can easily become a part of.

Check out the articles below regarding the way Pinterest is making a hit in the social media sphere.

For more information: http://blogs.constantcontact.com/product-blogs/social-media-marketing/pinterest-features/

And for even further information: http://techcrunch.com/2014/04/24/pinterest-30b-pins/

Happy Saturday!

Friday Facts: How Small Businesses Can Leverage Pinterest

Today's link comes from a tip from LinkedIn which then took me to this article on Pinterest.  It has some useful tips that you can use to improve your small business' impact on Pinterest.  Produced by the Business2Community site and written by Harsh Ajmera, take a couple minutes to read the article, found here:  http://www.business2community.com/small-business/small-businesses-can-leverage-pinterest-effectively-0823034#!CKqYS

As always, if you see any good articles we can link on Fridays, please don't hesitate to leave them in replies to this thread or future posts.

Also, our First Friday post is a bit delayed.  It will be out later this afternoon.  enjoy!

Friday Facts: Why Businesses Should Consider Pinterest

While looking through Pinterest to come up with some Friday Fact posts to share - yes I use Pinterest to find some of these articles - I came across this one which actually promotes the usage of Pinterest for businesses.

Personally, I have set up one of the businesses I work with (Video Game Scoreboard) on Pinterest and have seen some stuff from that.  What's nice about Pinterest - and we will eventually cover that here too - is that they will confirm your brand if you add code to your website for any site you're creating a Pinterest page for as a brand.  So if you're the one running social media for a brand, be sure to talk to the webdevelopers and get them the code needed to verify your account.

That being said, White Glove Social Media provides 7 good reasons as to why businesses should be using Pinterest as part of their social media strategy.  Check out the article here:  http://www.whiteglovesocialmedia.com/infographic-pinterest-social-media-marketing-7-reasons-why-businesses-should-use-pinterest/

Have you seen articles you think others would like to see on our blog?  Or do you have your own social media blog and want us to share some of your posts?  If so, leave a comment with information and a link and you may find your posts featured on a Friday!

Tuesday Tips: Choose Your Images Wisely

Images, no matter what social media profile you are working on, are important.  Whether it's your avatar image, your cover image, or an image you're using to promote something on social media, using the right image can make or break your post.

Images really are worth a thousand words and if you can convey something with an image, it will carry more meaning than a thousand word article on what you're doing.  Not only do images ad emphasis and clarity to an image, they often draw attention better than just text.

Take a look at Pinterest.  Many images contain a main image and a few words of text describing the item being linked to or the brand name etc.

Experiment with royalty-free stock photos and add text to them - there are a number of free webbased programs available as well as free downloadable programs (including Paint) that can be used to add simple text to an image.

Use pages of similar interest for inspiration - just don't copy them exactly.  Use them to inspire you to create something unique of your own.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.