Friday, May 16, 2014

Friday Facts: 2014 Social Media Trends

I saw this while going through #socialmedia hashtags on Google+ and thought it was an interesting one to share.

Note, I can't claim it as my own, it's not.  And it looks to be attributed to Vocus, so all credit goes to them.

That being said, check out this infographic from them.  You may need to click on it to make it larger:

Some good ideas there.  

If you have anything you would like us to share on Fridays or Mondays, please don't hesitate to contact me via Google+ or Facebook!

Wednesday, May 14, 2014

Wednesday Words: Favorite

Another Twitter word this week, and this is one people should be familiar with and use with a little bit more frequency and that's "Favorite."

Favorite for Twitter is like the "like" button on Facebook, except better in my opinion.  It allows you to show the poster that you like their content without spamming it to your account.  However, people can still see what you've favorited and be able to visit it.  It also lets you, just Favorite or just Retweet or both if that's what you want to do.

So if you like someone's Tweet, or find it useful, or anything else, Favorite it.  If you think it's something your followers would like, don't only Favorite it, Retweet it too.

Have fun Tweeting!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, May 13, 2014

Tuesday Tips: May is National Bike Month - Here's Some Ways to Talk About It

In the past we have encouraged posting about events going on in the community or around you on your pages to help gain interaction.  Today, we offer a tip as to what topic could be covered for the month of May.

May has a number of topics that can be covered, including the fact it's National Bike Month.  The League of American Bicyclists has a neat media kit available for anyone who is looking for things to post, including pre-generated Tweets to copy and paste, Facebook cover photos, Facebook posts and more.

Check out their social media toolkit which provides facts, figures, customizable tweets and more here:

You may be able to find pre-made media kits for other events too.  Google to see what you can find, or be creative and create your own - provided you have the time to do so.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, May 12, 2014

Sharing a Klout Blog Post: New Research: Topics That Get A Reaction

While I try to reserve posts that take you to other sites to be posted on Fridays and Saturdays, this article was just too good to wait till next Friday to post.

In the recent blog post made on Klout, they disclose statistics as to what topics get the most, and least, interaction via Facebook and Twitter.

The article contains several useful infographics as well as analytics and explanations as to some surprising outcomes from the research as well.

Depending on your brand/direction, this may or may not help you incorporate topics that generate interaction with your followers - but it's definitely something to consider.

The Monday Search: Job Listings Current as of 05/12/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

MakerBot Industries has two Social Media positions available.

They are looking to hire a Social Media Project Coordinator and a Social Media Content Specialist.  I'm not really familiar with MakerBot Industries, but I do find it interesting that they are hiring for two social media positions.  Take a look at the links and find out if they work for you.

The Ad Council is looking for a Public Relations and Social Media Manager.

Job expectations:
Reports to the Vice President of Public Relations and Social Media and works closely with the VPs and Managers on all aspects of public relations, interactive and social media both for the organization’s clients as well as for the Ad Council.This includes the following:

  • Manages the development and implementation of PR/social media programs
  • Conducts outreach to national and local press across all media
  • Assists supervisors with day-to-day activities such as background informational research and strategic proposals
  • Monitors Ad Council, campaign, issue and PR/social media industry news coverage, and prepares coverage reports
  • Conducts research on potential social media and PR agency partners, as well as other strategic partners and potential spokespeople
  • Drafts Requests for Proposals (RFPs) and evaluates proposals on behalf of Ad Council clients
  • Creates online content for social and digital platforms and partnerships, including messaging, blog posts and other editorial content
  • Monitors the social media landscape for the latest trends/platforms
  • Drafts external communications related to Ad Council news including press releases, talking points and presentations for spokespeople for various events and press conferences
  • Writes and edits Ad Council publications, including the Ad Council’s blog, Adlibbing (, and the Ad Council’s monthly e-newsletter, Create + Change

Minimum Job Requirements:

  • 3-5 years of experience in public relations and social media
  • Strong computer skills, including Microsoft Work, Excel and PowerPoint
  • Experience with using social media, including social networks/platforms, blogs, mobile/location-based and emerging technologies
  • Ability to understand technical concepts and convey them in a simple and concise way.
  • Excellent organizational skills and attention to detail
  • Self-motivated and goal-oriented
  • Excellent verbal and written communication skills
  • Proven media pitching skills and results

Verizon is searching for a Social Media Manager in Sales and Marketing.


The Social Media Manager will collaboratively develop social media strategies to meet the needs of our portfolio of programs and products, including premium brands such as Mercedes-Benz, Volkswagen and State Farm. Once these strategies are established, the Manager will drive their tactical execution and then manage and maintain all social media assets, while driving content development and periodic innovation.

The Social Media Manager works within the digital team of the Strategic Services group, which serves as an in-house agency, producing marketing communications (MARCOM) for internal and external (B2B and B2C) audiences.

This Manager position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution. As such, ideal candidates should possess both a strategic knowledge of social media strategies and the hands-on experience and ability to run and maintain social media programs across a broad range of digital platforms.

  • Must be strategic, but also know how to execute. Has a strong track record of success strategizing, developing and implementing social media programs across multiple digital platforms. Possesses a flexible writing style and ability to adapt messaging and communication strategies to align with specific brands and products.
  • A creative and effective thinker with the ability to think outside-the-box, while at the same time maintaining acceptable corporate standards and sensibilities. Must be able to handle critique and feedback from multiple sources and incorporate it into cohesive communications that do not lose focus.
  • Has a proven track record of delivering on social media goals and driving consumer engagement and advocacy.
  • Exhibits strong verbal skills and the ability to effectively present conceptual strategies and ideas to team members and department management. Self-motivated and self-managed. Strong organizational and project management skills with the ability to juggle multiple projects, prioritize work assignments and deliver on time and on budget. 
  • A mix of agency and corporate experience a plus. Portfolio and/or clip book required.
  • To be successful in this role, the Social Media Manager should possess a reasonable combination of the following:
  • 6+ years working in marketing departments and/or design or agency environments.
  • 3+ years working exclusively in social media.
  • 2+ years working for companies with a consumer focus.
  • 2+ years in the corporate or large organizational environment.
  • Strong interpersonal skills.
  • Exceptional problem solving abilities.

If the above jobs don't appeal to you or aren't in your area, check out some of these other sites below.

Other listings:
Good luck in your job search!

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.

Sunday, May 11, 2014

Happy Mother's Day

Just a short, quick post for today - totally outside of my normal posting schedule.

Happy Mother's Day to all the moms, grandmas and great-grandmas out there.  May you have a wonderful and family filled day - assuming that's what you want.