Tuesday Tips: The 80/20 Twitter Philosophy

Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.

Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Remember to Like Your Own Page's Posts

Whether you are the only person posting to your Facebook brand page or if you have other people posting to it, there's an important thing you and the other posters should be doing:  Like your page's posts as your page and as yourself.

Rick's Daily Tips has an awesome article on why you need to be doing this.  If you don't believe me, maybe you'll believe him.

His article, found here, explains why this works and why it's important.  Basically, friends can see things you like if they have their friend news feed ticker turned on and may be interested in something you like and click on it to read more about it.   If you're wanting your friends to see and interact with your business - especially if it's a local business - then this is the way to do it.

Remember: Like your brand's post as yourself.  Be sure to change to posting as yourself before you click like.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Off to E3 - Posts Are Scheduled

By the time this posts posts (and likely by the time I get to link to it on social media), I'll be out in sunny Los Angeles, attending press conferences and attending E3 for the week.

Even though most of what I'll be doing there won't be related to this social media blog, I will try to share some pictures here and on Facebook with my readers - as well as on the sites I write for, Video Game Scoreboard and Obsolete Gamer.

I already have posts scheduled for most of the days I'm gone for my normal posting schedule and I will promote them as I have time (and wifi) from E3 to Facebook and Twitter.

If you aren't following me yet on Twitter or Instagram, find me as @kayhynn on both of those.  I can also be found on YouTube there, but I doubt I'll have a good enough connection to upload videos, but we'll see.

If you are a gamer that follows me on social media tips and hints blog, feel free to leave a comment here on something you want to see from E3, and I'll see what I can do.

Have a great week!

Wednesday Words: Social Synergy

You often hear about synergy when in the work place.  Synergy can also apply to social media, which involves today's word "Social Synergy."

Synergy is defined by Dictionary.com as "the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc.; synergism."

With that in mind, social synergy is when two or more social entities work together to create something larger than their individual efforts could create.  Or, in layman's terms, online teamwork.

Social synergy isn't complicated and you can often see it in contests on Facebook and websites.  "Like this site" and "Like us" to enter to win.  Follow these groups on Pinterest/Twitter, then put in your handle so they can make sure you've followed them if you win their prize.

Any brands that have partnerships will often cross promote the other brands social media as well.  "If you like what we're doing, you should also check out ______"

So if you're looking to have a bigger reach, you might look into social synergy and working with friends to help expand both of your reaches.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: June is National Safety Month - Plan Accordingly

As part of Tuesday Tips, I will provide an occasional guide on relevant things you can potentially post about during the week.  As May comes to an end, looking at June provides us with a bunch of things to potentially post about.

If you own a business where working safely is important, there are a lot of safety tips that can be shared from the National Safety Council.  All you have to do is sign up to receive a weekly email that provides tips and hints that you can post.

Some things may be good reminders for non-industry environments as well - it all depends on who your audience is.

Check them out and see what they have to offer when you're planning out posts you can schedule ahead of time for June.  Never know what might be of use.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Wednesday Words: Social Media Optimization (SMO)

We've talked about sharability, interaction and engagement in the past Wednesday Words.  They, ultimately, lead to today's word, which is Social Media Optimization.  This can be defined, in laymans terms, as Search Engine Optimization for Social Media channels.

As mentioned with sharability, interaction and engagement, the key to getting people to interact - whether it's sharing, liking, retweeting, favoring, etc. - is to create online content that is likely to be shared through social networks.  It varies according to each brand and their audience, but it is an important thing to keep in mind.

If you are looking to find out what things appeal to those in your audience, check out similar pages and twitter feeds and see what gets the most interaction, then imitate it.  Don't use exactly what they use, but use something pertinent and similar and go from there.

Best of luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Friday Facts: 2014 Social Media Trends

I saw this while going through #socialmedia hashtags on Google+ and thought it was an interesting one to share.

Note, I can't claim it as my own, it's not.  And it looks to be attributed to Vocus, so all credit goes to them.

That being said, check out this infographic from them.  You may need to click on it to make it larger:

Some good ideas there.  

If you have anything you would like us to share on Fridays or Mondays, please don't hesitate to contact me via Google+ or Facebook!

Sharing a Klout Blog Post: New Research: Topics That Get A Reaction

While I try to reserve posts that take you to other sites to be posted on Fridays and Saturdays, this article was just too good to wait till next Friday to post.

In the recent blog post made on Klout, they disclose statistics as to what topics get the most, and least, interaction via Facebook and Twitter.

The article contains several useful infographics as well as analytics and explanations as to some surprising outcomes from the research as well.

Depending on your brand/direction, this may or may not help you incorporate topics that generate interaction with your followers - but it's definitely something to consider.

Check out the blog here: http://blog.klout.com/2014/05/topics-that-get-a-reaction/

Wednesday Words: LinkedIn

Earlier we posted about connections as a term associated with LinkedIn, but realized there may be a few folks out there who still don't know what LinkedIn is - especially if they have never used it.

For lack of a better definition, LinkedIn is a business-oriented form of social media where instead of connecting with friends and acquaintances, you connect with people you've worked with in the past and present, people you've had business associations with or people who you want to network with to move up or on in the business world.  According to a hubspot article (these statistics may be outdated, as of June 2010, LinkedIn had more than 70 million registered users.

LinkedIn was founded December 2002 and launched in May 2003 and is mainly used for professional networking.   Creating an account is easy, and if you are looking for a job, worthwhile as several job sites will import your resume data from LinkedIn, making it easier to apply for jobs.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Hangout

Another week, another term - this time for Google+ and defining the word hangout, which is now apparently a noun instead of a verb as it was for teenagers back in my day.

Hangouts is what Google+ refers to for their chat program as well as their video chat which can have up to 10 users on simultaneously.  You can watch YouTube videos during hangouts, open a Google Doc with colleagues, and  more.

Hangouts are becoming more popular for podcasts and bringing on guests via webcams as well as for streaming games.  If you're interested in hangouts, you should look into some of the ones that happen weekly and learn more about them.  Hangouts can be public or private with a large number of viewers for public hangouts and limited for private ones based on who you invite.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.