Tuesday Tips: Respond to and Interact With Your Customers

Many people underestimate the impact of interacting with their customers/fans via Facebook.  You must remember that every like on Facebook is a customer and every customer can lead to a number of other potential customers via likes, shares and comments that their friends receive.  Responding in a positive (even if the commentator is negative or rude) and timely manner can impact your brand.

People who interact with a page like to see their interaction recognized.  As you respond or like their posts, they see that and are encouraged to like more.

Every like, comment and share is important whether you are a new page or an established page with a significant following.  Not to mention, if you respond, Facebook sees it as an interaction and boosts the number of people who normally see the post.

Interacting with customers/fans isn't hard and is as simple as answering questions they post to your wall, responding to comments they leave on posts, liking comments, etc.

Facebook is, for some companies, the front facing communication tool. Be sure to be polite and courteous and not let angry or trolling users aggravate you and make you respond in an undiplomatic way.  Remember, what you post on the internet can last forever - even if you delete it.  One goof up and most will forgive you.  Repeated slips and you will earn a bad reputation.  So the key is to interact in a positive manner and if someone makes you angry, don't reply till you cool off.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.