Wednesday Words: Engagement

For the first Wednesday Words we're going to talk about a word that will be used a lot in this blog and that is "Engagement."

Engagement, also referred to interchangeably as interactions, refers to how users and your page administrators engage, or interact, with your page.

Engagement plays an important part in how many views a post gets.  As most current page owners know, only a relatively small percentage of your already active userbase see your posts - generally between 10-20%.  What most page admins don't know is that the more "users" who like, share, and comment will raise the number of people who see your posts because the posts are being engaged by users.

Every like is important.  Every share is important.  Every comment by users and by your page admins in response to your users raises the number of people who see your post because they are engaged.

It's why I encourage people who are admins on my page, not only to switch to their account to like a post, but to share it on their personal walls as well, and - perhaps - leave a pertinent comment on the page.

Sharing of posts is probably the most important thing.  The reason for this is more people will see the post on their walls when it is shared than the page - at least initially.

Just remember this: every like, share, and comment is considered users being engaged with your site.  Encourage your admins, your friends and your families to help you increase your reach by regularly liking and sharing posts.  You will see an increase in stats on posts they share compared to posts they don't share.

FYI for my readers - there will not be Wednesday Words for the net two weeks due to the holidays.  I figure people will be spending time with their families on those days and not online reading.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.