Saturday, June 27, 2015

Saturday Sharing: 8 Ways to Use Instagram for Business

Instagram provides many different ways to help you with your business. Whether your marketing your products, sharing behind the scenes images or any number of possibilities that can be shared via photo or video, Instagram can help you with it.

This article provides 8 different ways to use Instagram to market or brand your business. Check out the tips via the links below.

Article link:

Pinterest Link:


Friday, June 26, 2015

Friday Facts: The 12 Biggest Facebook Campaigns from the Past Year

Remember the ALS Ice Bucket Challenge that took social media by storm last year? What about the "Like a Girl" campaign?

These are just two of twelve Facebook campaigns recognized at the Facebook Awards ceremony. Read about all the campaigns recognized (including some I didn't even know about) here:

Check them out. You may find something to turn your next campaign into a success.

Thursday, June 25, 2015

Thursday Tutorials: UPDATED: How to Schedule Posts via Facebook

Today's Thursday Tutorial is a guide showing how to Schedule Posts within Facebook. This has changed since the original tutorial posted in February 2014, found here. It's even easier to schedule posts than previously.

For this guide, I'm using one of my fanpages for UO Home Decor, to demonstrate scheduling a post.

Access the page you wish to schedule a post for.  At the top right corner of the status update box, insure that it's set to post as that page, as seen below.

Once verified, click in the status update area. This will generate the box where you can add text as well as the "Publish" button and the drop down button to the right of it. If you click on the down arrow you get a menu like this: 

Note: if you click on "Schedule" at this point and you put the date in and click Save it will error out because there is no text in the status field. So don't try to schedule the post till you have text in the field.

Once you've posted your status for the future, click on Schedule. This window will pop up where you can schedule a date and time.

Fill out the time and date you want and hit schedule.

If you accidentally forget to change the date and hit schedule, the following error message will pop up.

Once you've successfully scheduled the post, the pop-up boxes will disappear and a message like this will appear beneath the status box.

And that's it.

Remember, scheduling posts ahead of time is a great way to keep your Facebook page current and active.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, June 24, 2015

Wednesday Words: Trending Topic

Late last year we had a Tuesday Tip regarding paying attention to Trending Topics, but failed to actually define Trending Topics (though the article, found here, kind of makes it clear). So we're rectifying that today and will define trending topics.

Trending topics are topics on Twitter, Facebook, Google+, etc.,  being discussed more than any others. A great example of this would be when there were all the stories about Caitlyn Jenner or, more recently, the death of James Horner.

Trending topics are located to the left of the main Twitterfeed and to the right top of Facebook's news feed. Trending topics are updated in real time. If you click on any of the Trending topics in any of the social networks, you will be taken to a page containing all the posts on that subject. This feature makes it useful to those with Facebook and Twitter accounts as it can draw attention to your page without paying for advertising. Simply talk about the subject - if it applies to your brand and social media - and use the correct hashtags to be seen by others in the Trending Topics pages.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, June 23, 2015

Tuesday Tips: Look at Previous Content to See What Did Well

It’s a good habit to, occasionally, take a look at your previous posts on social media to understand what worked and what didn’t work. 

You can do this once a month or once every three to four months depending on your posting frequency. Look at the posts that had the most interaction and try to figure out why it had more interaction than other posts. Was it because of the tone of the post? Perhaps it’s from hashtags you used or posting on something that was a trending topic.

If you don’t want to do the research yourself, there are several programs out there that can analyze your previous posts which will tell you what type of posts have been successful for you in terms of social sharing.

Keep in mind, you want to analyze each social network separately as some things work well on one network but not on another. Track this and remember it for future posts.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, June 22, 2015

The Monday Search: Job Listings as of 06/22/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

IMDb is hiring a Social media Editor in Seattle, WA

IMDb is looking for an exceptional associate social media editor to promote engaging TV and movie content via the brand's social media channels and manage a database of domestic and international movie grosses.

This position requires knowledge of the film industry and social media savvy, with bonus points going to those with established entertainment contacts. Basic quantitative analytical skills are recommended as well as an ability to write succinctly, accurately, and efficiently. It should be pointed out that this job must be flexible to work evenings and/or weekends. High-potential candidates will have a track record of activity in online publishing and/or social media. This could include blogging, vlogging, and grassroots marketing via Twitter, Facebook, or other social media platforms.

For more information:

Temerity Media is hiring a Social Media Manager in West Hollywood, CA

  • Create and maintain our social media marketing plan and strategy 
  • Manage and grow our social media platforms including: Facebook, Twitter, Instagram, and more 
  • Explore new/existing networks, communities and audiences on sites such as Reddit, StumbleUpon, Medium and others 
  • Develop and manage partnerships to expand social audiences and support content strategies 
  • Work closely with editors to understand the content calendar and editorial voice 
  • Identify and source trends and stories on social for the editorial team 
  • Experiment with new and alternative ways to leverage social media activities 
  • Monitor trends, strategies and best practices in market and applying knowledge to Temerity Media social media initiatives 
  • Track and monitor the effectiveness of social initiatives (i.e. reach, engagement, referrals), and oversee development and distribution of reports 
  • Educate staff around the implementation of new social tactics, trends and technologies 
  • Ensure continuity in social channels and messaging across the team and contributors 
  • Using social to discover sources for editorial team 
  • Manage social media interns to assist you in daily activities
  • 3+ years of relevant social media work experience; media industry preferred 
  • Experience using and communicating in social networks, blogs, and content sharing communities including: Facebook, Twitter, Instagram, SnapChat, YouTube, etc. 
  • Have a successful track record of growing social media presences and reach 
  • Be proficient with analytics tools 
  • Have experience using social management platforms 
  • Ability to switch between day-to-day and big picture 
  • Self-motivated, hands-on approach
For more information: is hiring a Marketing and Social Media Director in New York City

  • Lead all marketing, social media, branding, SEO, PR and communications efforts
  • Contribute to growth through inbound and outbound marketing and lead generation campaigns
  • Serve as’s key spokesperson, thought leader, and influencer as we evolve the brand
  • Lead community management and build engagement
  • Create and execute content, social and influencer marketing strategies
  • Establish, analyze, and report on analytics for determining effectiveness of marketing activities and ROI
  • 5+ years of experience in leading and executing marketing, social media, branding, SEO, PR and communications efforts
  • Demonstrated expertise in all domains of marketing and communications, such as social media, public relations, media relations, lead generation, content marketing, branding, promotions, events, etc.
  • Proven ability to build teams (recruiting, mentoring, etc.) and generate remarkable performance from marketing and communications professionals
  • Keen insight to recognize upcoming trends in social media and marketing in general, and creative and effective ability to execute based on those trends
  • Passionate, entrepreneurial mindset with a strong drive to produce marketing and communications campaigns that achieve on a large scale, and a track record to back it up
  • Excellent verbal and written communication skills
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Sunday, June 21, 2015

Happy Father's Day

I rarely post on Sundays, but since it's Father's Day I just wanted to say Happy Father's Day to all the dad's out there, including my husband.

My dad is no longer with us - six years now - and days like this are still hard, but easier than they were before.

Enjoy spending time with your dad. You never know when you won't have him to spend time with him again.