Tuesday Tips: Pay Attention to Trending Topics

Trending topics can be your best friend when trying to draw attention to your Facebook/Google page or Twitter account without having to pay for advertising.  With all three of the previously mentioned social networks, trending topics is a way for people to click on a topic and see all the posts about that topic in a quick, easy to navigate way.

I have seen the power of trending topics.  One of the pages I admin struggles to get more than 100 views per post even though it has more than 35k followers.  As the site is related to gaming, I happened to see a video from SDCC come out that was video game related and shared it immediately on our Facebook page.

Not even 24 hours later we had more than 100 shares, more than 85,000 views and 50+ likes and a handful of comments on the post.  At the time I had posted it, it wasn't trending, but not even an hour later, it was.  We also gained a handful of new likes from this share.

So if there's something trending and you can post something related to it that relates to your business as well, I strongly encourage you to go for it.  You never know what it might do for views to your page and subsequently website.

It is important to note, while often times trending topics are the same on all networks, occasionally, they are different.  It is something to keep in mind depending on what network you are targeting for more views from.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.