Wednesday, April 29, 2015

Wednesday Words: Tumblr

Today's word is Tumblr, which we've mentioned before when we talked about microblogging and microblogging platforms. Tumblr is a combination of a social media networking platofrm and a microblogging platform owned by Yahoo! Inc.

Tumblr allows users to post and reblog multimedia and other contents to a short-form blog. Users can easily follow other users' blogs or make blogs private.

As of March 1, 2015 Tumblr hosts more than 225.1 million blogs.

Tumblr is definitely an option for people looking to expand their social media reach, especially if they are doing short form blogging or sharing images as those are things both common to Tumblr.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, April 28, 2015

Tuesday Tips: Be Authentic

This week's tip comes from another great quote from the CEO of Boom! Social. It's pretty good advice if you think about it a little bit.
“Be honest, be warm, be authentic, and put yourself in the shoes of your customers on social media.”
Kim Garst, CEO of Boom! Social
Don't just be a brander, think like a customer. If this wasn't your product, would you want to be seeing this on social media of a product you follow?  If the answer is no, don't post it. For example - most people don't want to see politics or religion (unless the brand is a religion or political figure) on a product/company's Facebook page. A good tip to remember is if it's a topic you avoid in public situations to avoid uncomfortableness, you may want to avoid it on social media as well.

A big problem many social media managers face is trying to emulate other brands and be something they aren't. Be you. Be your brand. Be unique and stand out. Engage your fanbase (be warm) and answer as honestly as you can (without revealing information you don't want revealed - like how do you do this?)

The most successful social media marketers get their fanbase to like and interact - whether it be by asking/answering questions, sharing fun tidbits or trying something else out. Check out some of the social media sites for brands you follow and watch how they handle things. You may learn from it!


Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.