Thursday, December 19, 2013

Thursday Tutorials: Finding the Create Page Button on Facebook

One of the biggest things I've had to walk several of my freelance clients through (those that didn't want me to create the page for them, they wanted to learn how to do it on their own), was "Where do you find the button to create a Facebook page?"

To be honest, when I created my first page a few years back, the button was tricky to find.  It's still a bit tricky to find if you don't already admin other pages.  This article will simplify locating the button a bit.

The easiest way, if you are reading this blog is to click this link:

This will take you to the page creation site with the plethora of options you see in this screenshot:

Another way to get to this page is to type "Create a Page" in the search bar at the top and you should see a drop down menu like this:

If you select the top most option, you will come to the same screen as you do when you click on my link above.

And, finally, the third way to find it.  If you go to your wall feed, you should have a side that looks similar to this (obviously I have more pages and stuff because I admin several):

If you mouse over the word pages on the left, the word "MORE" appears on the right.  Click on more which will load a page like this:

Simply clock on "Create a Page" and go from there.

Do you know of other ways to easily find the "Create a Page" option?  If so, feel free to share them.  These are the ones I know of and seem to be the simplest ways to accomplish the goal.

Stay tuned for next week's tutorial, which will cover selecting the category for your page.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, December 18, 2013

Wednesday Words: Engagement

For the first Wednesday Words we're going to talk about a word that will be used a lot in this blog and that is "Engagement."

Engagement, also referred to interchangeably as interactions, refers to how users and your page administrators engage, or interact, with your page.

Engagement plays an important part in how many views a post gets.  As most current page owners know, only a relatively small percentage of your already active userbase see your posts - generally between 10-20%.  What most page admins don't know is that the more "users" who like, share, and comment will raise the number of people who see your posts because the posts are being engaged by users.

Every like is important.  Every share is important.  Every comment by users and by your page admins in response to your users raises the number of people who see your post because they are engaged.

It's why I encourage people who are admins on my page, not only to switch to their account to like a post, but to share it on their personal walls as well, and - perhaps - leave a pertinent comment on the page.

Sharing of posts is probably the most important thing.  The reason for this is more people will see the post on their walls when it is shared than the page - at least initially.

Just remember this: every like, share, and comment is considered users being engaged with your site.  Encourage your admins, your friends and your families to help you increase your reach by regularly liking and sharing posts.  You will see an increase in stats on posts they share compared to posts they don't share.

FYI for my readers - there will not be Wednesday Words for the net two weeks due to the holidays.  I figure people will be spending time with their families on those days and not online reading.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, December 17, 2013

Tuesday Tips: Respond to and Interact With Your Customers

Many people underestimate the impact of interacting with their customers/fans via Facebook.  You must remember that every like on Facebook is a customer and every customer can lead to a number of other potential customers via likes, shares and comments that their friends receive.  Responding in a positive (even if the commentator is negative or rude) and timely manner can impact your brand.

People who interact with a page like to see their interaction recognized.  As you respond or like their posts, they see that and are encouraged to like more.

Every like, comment and share is important whether you are a new page or an established page with a significant following.  Not to mention, if you respond, Facebook sees it as an interaction and boosts the number of people who normally see the post.

Interacting with customers/fans isn't hard and is as simple as answering questions they post to your wall, responding to comments they leave on posts, liking comments, etc.

Facebook is, for some companies, the front facing communication tool. Be sure to be polite and courteous and not let angry or trolling users aggravate you and make you respond in an undiplomatic way.  Remember, what you post on the internet can last forever - even if you delete it.  One goof up and most will forgive you.  Repeated slips and you will earn a bad reputation.  So the key is to interact in a positive manner and if someone makes you angry, don't reply till you cool off.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, December 16, 2013

We're Live

I teased links to this blog on my other blog, Facebook, Twitter and Google+ as a soft launch with the first two introduction articles on it.  Today we officially launch.

I'm notoriously bad at writing regular blog posts if I have to write them the day of or the day before.  With this blog I have tried something new and have written a number of posts ahead of time and they are scheduled to post at 9 a.m. CST.

Currently I have 3 dedicated days for guaranteed publishing of articles.  Other articles may pop up on other days, but they will be scheduled to post at 9 a.m. CST or 3 p.m. CST (for days that may have two posts).

The guaranteed days are:

  • Tuesday Tips - a short article that just has tips for Facebook page admins.
  • Wednesday Words - a short article that defines a term specific to Facebook or Social Media Marketing
  • Thursday Tutorials - I'm not sure how long this one will last, but it will be a series of guides in creating, updating and interacting with Facebook pages.
Obviously, not all articles will fall into those three categories, but I figure having 3 regular features will keep people coming back for new information.

As always, I would love for my readers to give suggestions on what they want to hear about or ask questions for me to answer.  There may be terms used that i think everyone knows and if you ask me about them, it could fill in valuable information not just for you, but for other readers as well.

Now, surprisingly, there's not a Facebook or Google+ page for this just yet.  There's a reason for that - and a good one to boot.  The reason is I will be using the creation of the Facebook page to write the Thursday Tutorials and Wednesday Words - so I can't create it just yet till I have the opportunity to write up the initial articles for those two features.  You can bet when I get that done, I'll post it here and encourage you to like it.

Thank you for reading.  Please follow this blog with the options to the right or below.