Friday, March 21, 2014

Friday Facts: An Old Article, But Still Relevant

While doing my search for job postings within the social media field, I came across this article on Mashable from 2010 with "5 Tips for Aspiring Social Media Marketers."  The article is a few years old, but the tips inside are still valuable, which is why I'm linking to it today.

So if you're looking to get a job as a social media marketer, check the article out.  You may find some things you didn't know about before to help you achieve your goals.

Article can be found here:

Wednesday, March 19, 2014

Wednesday Words: Connections

Today's word is from another social network: LinkedIn and that word is Connections.  Much like Likes for Facebook, Followers for Twitter, or Circles for Google+, Connections is the term LinkedIn uses to define the people who you are, for lack of a better term, connected with.

In most cases, you are connected with people you actually know and have worked with in the past or are looking to connect with to potentially work with in the future.

LinkedIn is great for networking, but you should always be careful of adding connections you don't know - especially if they aren't connected to other people in the industry you are looking to move into.

Connections aren't like Friends or Followers.  In many ways, Connections are used for networking and may have met you somewhere, through someone else, or work with you in some way.   Connections can be beneficial for getting job recommendations, recommendations and endorsements for previous work done or connecting you with other influentials in the job market.

If you are looking for a job, especially in the social media field, I strongly encourage you to sign up with LinkedIn, post your resume, join groups and see what jobs are available.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, March 18, 2014

Tuesday Tips: Brand Consistently Across Social Media

This is one of those tips that seem obvious, but many companies actually make this mistake.  Your brand is important.  You have a logo, you have a slogan.  Use it consistently.

Don't have a different logo you use for each form of social media. Don't have a different avatar or different background.  Do your best to keep everything as consistent as possible.  Is it boring?  Yes. But it also prevents something important from happening - brand confusion.

The following advice comes from Karen Leland of Sterling Marketing Group:
"Presenting one consistent brand in logo, look and message is critical. To do this, use only one or two photos for all your social-media sites. Customize your Twitter and Facebook backgrounds using elements from your website. Keep the keywords and core descriptions of who you are and what you do relatively the same across all sites. Oh and make sure all information is up to date and current."
Quote from:

So, if you have multiple logos, figure out which one is going to be the one you're going to stick with, and stick with it and create your social media profiles around that.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, March 17, 2014

The Monday Search: Job Listings Current as of 3/17/2014

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be listing jobs available as of Monday.  Sites will be linked at the very bottom of the article and listed as sources.  Other sites may be listed as well.

Razorfish in Seattle is looking for a Social Media Strategist


  • Provide day-to-day supervision and execution of social media campaigns, including (but not limited to) support for live events, campaigns, product releases, influencer activation, promotions, partnerships, etc.
  • Establish ongoing optimization plans based on campaign performance, measurement, and performance insights, with a focus on the intersection of social publishing and social advertising.
  • Ensure consistency of execution across multiple networks.
  • Serve as key day-to-day contact for client w/r/t social media campaigns.
  • Collaborate with the media planning, and search marketing / SEO teams to leverage digital advertising and organic/paid promotional activities, for example via Facebook Marketplace and/or Twitter Dashboard.
  • Create weekly social media program status reports detailing key insights, popular content topics, community quotes, and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs.
  • Offer key insights for improving programs to enhance results.
  • Understand social paid research techniques and methodologies and use them to support development/execution of client campaigns
  • Conduct research and create materials to support general business development opportunities.
  • Exhibit understanding of social media campaigns, social media advertising, and general digital capabilities


  • 1-to-3 years of dedicated digital social experience at an interactive, advertising, communications/public relations or marketing agency or business.
  • Experience working on social media marketing programs that intersect organic and paid strategies
  • Must have experience representing a brand using social channels like Facebook, Twitter, YouTube, etc.
  • Passion for social media and community building online, including knowledge of social media platforms, vendors, and tools of the trade
  • Superior written and verbal communication skills
  • Basic knowledge of web site development and platform builds, search engine optimization and search engine marketing fundamentals
  • Excellent interpersonal and presentation skills
  • Ability to think, plan, and execute resourcefully, across multiple tasks
  • Knowledge of online tracking and monitoring tools and ability to search and find key content within social media.
  • College degree preferred in liberal arts, journalism, or new media
  • A passion for sports is a plus

If this sounds like it is a  fit for you, check this link for more information:

IBM is hiring a Practitioner Marketing Mobile Social Media Specialist

Responsibilities include:

  • Manage development and publication of Mobile social content and ensure all content maintains Search Engine Optimization (SEO) standards and editorial integrity 
  • Lead and develop external Mobile practitioner online presence to increase engagement across Social Media outlets including blogs, Facebook, Twitter, YouTube, Reddit, etc. 
  • Identify ways to incorporate Social Media into overall Mobile marketing & content strategies
  • Monitor online conversations about IBM’s and our competitors’ Mobile initiatives and strategy 
  • Assist with writing/managing Mobile blogs and internal and external Mobile communication
  • Coordinate practitioner Mobile social media execution for events (including Subject Matter Expert (SME) engagement before, during and after events)
  • Drive action plans for Mobile social media execution based on insights from social listening
  • Recruit, build, train and manage a distributed team of Mobile evangelists
  • Provide social insights and analysis to stakeholders, including up line management, Go to Market (GTM) managers, developerWorks (dW) editors and more on Mobile topics both industry-wide and IBM-specific
  • Experimenting with new social engagement models
  • Active management of key performance indicators with an eye towards continuous improvements


  • Bachelor's Degree
  • At least 1 year experience in Communications ( written & verbal skills)
  • At least 1 year experience in Marketing Skills
  • Basic knowledge in Global/Worldwide Experience (Cultural Sensitivity)
  • At least 1 year experience in Social business tools acumen
  • Readiness to travel 10% travel annually
  • English: Intermediate

For more information:

Creative Circle in Houston, Texas, is looking for a Social Media Director

Job Description for Social Media Director:
Our client, a financial distribution company, is in need of a strong and experienced candidate to implement and manage it's social media presence in platforms including Facebook, Twitter, Pinterest, YouTube, LinkedIn and Instagram.



  • Strong written and communications skills (Please provide writing/copywriting samples)
  • Portfolio examples of previously managed social media campaigns
  • Experience using a social media managing system such as: Hootsuite, Shoultlet, Radian6.
  • Bachelors degree in Marketing, Advertising, Journalism, Public Relations or a related field.
  • 5 - 7 years of experience


  • Experience in the financial service realm
  • Comfortable understanding of Adobe Creative Suite: Photoshop, Illustrator and InDesign
  • Video production knowledge
  • Familiarity in geo-targeting 

For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field.  All jobs are found through internet searches and are just featured because they are of interest to me.  Monday Searches will contain links to sites with other job listings in addition to the ones listed here.