Tuesday Tips: Brand Consistently Across Social Media

This is one of those tips that seem obvious, but many companies actually make this mistake.  Your brand is important.  You have a logo, you have a slogan.  Use it consistently.

Don't have a different logo you use for each form of social media. Don't have a different avatar or different background.  Do your best to keep everything as consistent as possible.  Is it boring?  Yes. But it also prevents something important from happening - brand confusion.

The following advice comes from Karen Leland of Sterling Marketing Group:

"Presenting one consistent brand in logo, look and message is critical. To do this, use only one or two photos for all your social-media sites. Customize your Twitter and Facebook backgrounds using elements from your website. Keep the keywords and core descriptions of who you are and what you do relatively the same across all sites. Oh and make sure all information is up to date and current."

Quote from: http://www.entrepreneur.com/article/227245?hootPostID=41ad7f211f636cbc41ff95993fb7948f#

So, if you have multiple logos, figure out which one is going to be the one you're going to stick with, and stick with it and create your social media profiles around that.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.