Saturday, February 22, 2014

Weekend Sessions: You Have Questions...I Have Answers

I've had a few questions pop up related to Facebook pages.  As I have nothing planned to post on Saturdays - but the number of hits the blog gets drastically drops over the weekend because of no posts - I figured today would be a good day to answer one of those questions.

There seems to be a lot of confusion over Facebook pages and admin ownership, and more importantly, about pages being tied to Facebook admin profiles and their PayPal Accounts.

There will be more guides and tutorials regarding Page Admins and what they can/cannot do, but first, I'll explain the link between page admins, pages and PayPal.

Anyone can create a page and add people who are their friends as Admins to that page.  The original page creator can add PayPal or a credit card to pay for promotion fees.  HOWEVER, other admins CANNOT use those payment methods to run campaigns.  Each admin has to put in their own payment information and they are individually charged for any campaigns they run.

So for an admin to "delete a page" because the page is "tied to their Facebook profile and PayPal account" is a bunch of BS.  They can remove their self as admin, then it is no longer tied to them.  If they do this without other admins, it will delete the page.  But if there are other admins on the page, deleting their self as admin will not delete the page.

So, ultimately, other admins cannot charge promotions to your credit card or your PayPal.  Each admin/manager is separate.  They must pay for their own promotions for their page.  They cannot see statistics for promotions any other admin has paid for, nor can any admin see the statistics for what they paid for.

Hope that clears things up.

Weekend sessions are blog posts that occur sporadically on the weekends and answer questions that have been submitted to the author.

Friday, February 21, 2014

Friday Facts: How 6 Hours of Social Media Marketing Can Increase Your Sales

Doing research on a few topics for this blog as well as for one of my pages, I came across this article on Pinterest.  While the article is almost two years old, the topic matter and the information it provides is still fairly accurate.  The topic:  How 6 Hours of Social Media Marketing Can Increase Your Sales.

The article has some really interesting infographics and statistics, including these two statistics:
  • Almost 52% of small businesses - an owner with 2 or more employees - reported increased sales from social media marketing
  • 57% of businesses reported they had reduced their marketing costs
If your reading this blog, it's obvious you are wanting to learn more about social media marketing.  I suggest reading this article and some of the articles linked within to gain further insight.

Happy Friday!

Thursday, February 20, 2014

Thursday Tutorials: How to Find The Info for Optimizing Posts

In a previous week, under Tuesday Tips, we talk about Optimizing Post Times.  Unfortunately, I didn't get a chance to finish this article for that Thursday as I was out of the state for work and got a bit behind.  Have no fear, this week we'll talk about how to find the stats you are looking for.

So we'll look at the first screen you see as an admin when you look at your page as an admin.

Click on the "See Insights" button, which will give you a screen like this:  (note you will not see the See Insights option if you do not have a minimum of 30 likes).

If you scroll down a little bit more you'll see the basic stats, but what you really want to know is when people are viewing your posts so you know to post before that so it gets into their feed.  To see this, click on the Posts button (on the line with Overview - likes - Reach -etc).  That will change the page to this:

This page shows you two things.  The top bar is the number of people viewing per day of week.  The bottom graph is the "what times of days people view my posts."

For me, I post around 9 a.m. every day.  You see an increase in page views between just before then and through 8 p.m.  So posting in the morning is a good thing for me.  Other sites can show other fluctuations, such as early morning post views, or lunch time.  Pay attention to your users and you'll get a better idea of when to post it to be sure they see it.

If you have other questions, feel free to ask them in the comments.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, February 19, 2014

Wednesday Words: Avatar

Avatar, not to be confused with the movie with blue aliens, is an image used to represent yourself on a forum, Twitter, Facebook, etc.  It can be a picture of yourself, a logo you like or any number of things that represents something about you.

People new to social media are sometimes confused by the term avatar.  For Twitter and Facebook, the avatar should be your company logo - that way the Facebook/Twitter post is easily recognizable while enforcing and enhancing branding of the name and logo.

The Avatar is what people will see and associate with you when scanning through their social media - so you want it to be identifiable and recognizable.

If you are unsure what you should do for your page's Avatar or your Twitter Feed Avatar, I highly suggest looking at other, similar Twitter Feed and Facebook pages, then go from there.  If you still aren't sure, consult with others.  You'd be surprised what people will suggest that just might work.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, February 18, 2014

Tuesday Tips: Choose Your Images Wisely

Images, no matter what social media profile you are working on, are important.  Whether it's your avatar image, your cover image, or an image you're using to promote something on social media, using the right image can make or break your post.

Images really are worth a thousand words and if you can convey something with an image, it will carry more meaning than a thousand word article on what you're doing.  Not only do images ad emphasis and clarity to an image, they often draw attention better than just text.

Take a look at Pinterest.  Many images contain a main image and a few words of text describing the item being linked to or the brand name etc.

Experiment with royalty-free stock photos and add text to them - there are a number of free webbased programs available as well as free downloadable programs (including Paint) that can be used to add simple text to an image.

Use pages of similar interest for inspiration - just don't copy them exactly.  Use them to inspire you to create something unique of your own.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.