Showing posts with label using insights. Show all posts
Showing posts with label using insights. Show all posts

Thursday, February 20, 2014

Thursday Tutorials: How to Find The Info for Optimizing Posts

In a previous week, under Tuesday Tips, we talk about Optimizing Post Times.  Unfortunately, I didn't get a chance to finish this article for that Thursday as I was out of the state for work and got a bit behind.  Have no fear, this week we'll talk about how to find the stats you are looking for.

So we'll look at the first screen you see as an admin when you look at your page as an admin.


Click on the "See Insights" button, which will give you a screen like this:  (note you will not see the See Insights option if you do not have a minimum of 30 likes).


If you scroll down a little bit more you'll see the basic stats, but what you really want to know is when people are viewing your posts so you know to post before that so it gets into their feed.  To see this, click on the Posts button (on the line with Overview - likes - Reach -etc).  That will change the page to this:


This page shows you two things.  The top bar is the number of people viewing per day of week.  The bottom graph is the "what times of days people view my posts."

For me, I post around 9 a.m. every day.  You see an increase in page views between just before then and through 8 p.m.  So posting in the morning is a good thing for me.  Other sites can show other fluctuations, such as early morning post views, or lunch time.  Pay attention to your users and you'll get a better idea of when to post it to be sure they see it.

If you have other questions, feel free to ask them in the comments.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Tuesday, January 28, 2014

Tuesday Tips: Optimize Post Times

Once you have more than 30 users, it's good to regularly look at your Page Insights to learn what your fan's habits in viewing your page are.

You will notice, over time and as your page grows in likes, that the statistics will change too.  Knowing some of these statistics will help you reach more of your users with your posts.

One of the important stats to reaching more users is knowing when the majority of your users view your posts.  For example, on my UOHomeDecor page, the my users see more of my posts over the middle of the day, so scheduling posts during that time would be of help to me and to them.

The day of the week for posts doesn't seem to matter for this page as it looks like approximately the same number of users see posts each day.


Each page's users are unique.  If you maintain multiple pages, there is a chance that some pages will have similar viewing schedules while others are totally different.  Schedule posts via Facebook post Scheduler or Hootsuite or other products to post an hour or so before your normal peak viewing time to optimize your post's reach.

I hope this tip is useful to you.  If you have any questions or suggestions for tips, please feel free to leave a comment.  We'd love to use your questions to provide answers as tips for others.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.