Friday, October 16, 2015

Friday Sharing: “Getting Your Enterprise Ready for Employee Advocacy”

Over on Twitter, @NealSchaffer sent me a notification about an upcoming webinar he is hosting via Social Tools Summit and PostBeyond, called "Getting Your Enterprise Ready for Employee Advocacy."

The webinar is free and takes place Wednesday, Oct. 21 at 1 p.m. PST.

During this webinar you will learn:

  • about the changing landscape of digital within the enterprise
  • why you need to empower the change leaders of tomorrow to succeed as a social/digital business
  • how employee advocacy success starts with your leadership team
  • about getting ready for employee advocacy at your enterprise
You can sign up for your free spot at the webinar by visiting this link:

Wednesday, October 14, 2015

Wednesday Words: Repin

Today's Wednesday Words is a continuation of the past few weeks, focusing on terminology associated with Pinterest. Today's word is Repin.

Repinning is when you're looking through the pins of people you follow, see one you like and "re-pin" it to an appropriate board for your Pinterest account. It can also be from Pins suggested to you by Pinterest. Repinning shows you have interest in what the other Pinterest user has shared and helps you find new things to add to your boards as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, October 13, 2015

Tuesday Tips: Don't Make These #Hashtag Mistakes

Are you making these common mistakes in your Tweets?  Check this list out and try to eliminate some of these common mistakes from your Tweeting habits:

  • Using too many hashtags.  There should be 1-3 hashtags per tweet. Tweets with one or two hashtags have been seen to receive 20% higher engagement, according to Passion Digital.
  • Using inappropriate hashtags. This can kill your target audience if you aren't targeting with the right tweets. Be sure to check out posts similar to the hashtag you are using to be sure what you're posting is relevant and similar.
  • Using a Trending Hashtag when your post has nothing to do with that trending hashtag. It might be very tempting to do this, but if your post has nothing to do with a trending hashtag, just don't use it. Pro Tip: Don't try to create a post about every trending hashtag either just to get noticed. It's poor marketing and Twitter etiquette.
  • Use appropriate hashtags with your pictures! Some people, myself included, often forget to hashtag their photos when they share them.
  • Don't hashtag every word in a tweet. Refer to the first point in this post - that would be using too many hashtags and is a sign of a novice user. Pick important, relevant terms and hashtag them.
  • Check what other posts are listed with your hashtag(s). It's often good to see what other tweets and conversations are being had with similar hashtags. You might even learn a thing or two.
  • Do not hashtag more than two or three words combined. More than that becomes obnoxious and annoying. In that same line of thought, hashtagging all capitalized words is also obnoxious.

Hope these tips help!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, October 12, 2015

The Monday Search: Job Listings as of 10/12/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Girl Scouts of the USA is hiring a Social Media  Specialist in New York, NY

The Social Media Specialist serves as a core member of the social media team and an integral part of the communications team. She/he works closely with key stakeholders, externally as well as across the Movement. Collaborating with internal partners including Fund Development, Alumnae, Program, and Marketing, she/he spearheads content creation, campaign ideation, and execution to engage and educate our audiences on funded partnerships and initiatives. The Social Media Specialist serves as a liaison between the social media team and Fund Development, providing posting schedules and detailed analytics reports that help increase effectiveness of all funded and partner campaigns.

The Social Media Specialist also plays a role in the content production of the Girl Scout Blog. She/he meets with potential contributors to create content and blog series that fulfill organizational objectives while maintaining a consistent and unified brand voice in all pieces. Applicants with experience determining when to take an issue “offline” and how to do so, are preferred.

  • Minimum 3 years’ social media and/or online content development experience; preferably with a strong iconic brand. 
  • Exceptional writing skills and ability to engage with and serve as an advocate for diverse audiences in social-media channels. Copyediting skills a plus. 
  • Proven success creating, running and co-managing social media ads. 
  • Demonstrated ability to study audience behavior and translate those findings into meaningful long-term relationships. 
  • Prior experience in developing, targeting and tracking metrics for campaigns and general social activity. 
  • Demonstrated ability to address negative comments with swift, nuanced, and sophisticated responses. 
  • Solid understanding of technology, interactive media, and the creative process. 
  • Demonstrated proficiency using Microsoft Office Suite, social listening tools; analytics tools. 
  • Search-engine optimization/search-engine marketing experience preferable along with familiarity with functionality and utilization of content management calendars. 
  • Proven ability to manage web and social-media projects in a fast-paced environment; proven ability to adapt to changing situations and priorities. 
  • Demonstrated experience working in a highly collaborative environment. 
  • Demonstrated critical-thinking skills, strong analytical abilities, and a focus on achieving results. 
  • Bachelor degree in Communications, Marketing, English, Journalism, or equivalent relevant experience. 
For more information:

Banjo is hiring a Social Media and News Curator in Las Vegas

  • Use our unique technology to validate, distribute and promote breaking news events at top speed to journalists and editorial teams
  • Sort and curate collections of social media posts into cohesive, linear stories
  • Curate social content for upcoming events, like sports, music, festivals, fashion and more
  • Research and fact checking quickly
  • Bachelor’s Degree (Journalism or Communications focus a plus) 
  • Minimum of 1 year of experience thriving on a fast-paced team 
  • You have a passion for current events, specifically in social media and news (while we don’t expect you to have 5000+ followers on Twitter, we do expect you to have a social media presence)
  • You are extremely organized with great attention to detail, and have an amazing ability to prioritize while accurately completing tasks
  • You are a fast learner and a creative thinker
  • You thrive on competition and exceed expectations
  • You have outstanding written and verbal communication 
  • You have a positive and proactive attitude
  • You can think quickly and operate with a sense of urgency at all times
  • You are technically savvy and have a solid understanding of Microsoft Office and Google Docs
For more information:

New You Media is hiring a Social Media Editor in Fort Lauderdale, FL

  • Follow trending news from multiple media outlets and report with the New You team members in a timely manner
  • Daily monitoring of social events, cultural milestones, live coverages, etc. and collaborate with the editorial and marketing teams to develop the social media strategy
  • Build an audience, generate traffic, and engage followers through all social media channels Source images and artwork, and commissioning photographers 
  • Monitor and respond to social conversation as it pertains to industry relevancy 
  • Prepare status reports regularly on social media analytics, posts, and campaigns
  • Communicate with team members to assist in the implementation and strategies to promote new social media content
  • Bachelor's degree required; Majors in English, Journalism, Mass Communication or related field of study preferred
  • Must have extensive experience with multiple social platforms including: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, Vine, Periscope, and a Social Media Management Software, preferably Sprout Social or Hootsuite
  • Excellent writing and reporting skills with the ability to accurately and quickly produce web content 
  • Must be computer literate with experience using Microsoft Office and possess knowledge of blogging and CMS platforms (Tumblr, WordPress, etc.)
  • Time management and project management skills are necessary with the ability to prioritize and de-prioritize on a daily basis 
  • Strong communicator with exceptional organizational skills needed
For more information:

Fetch Media is hiring a Social Media Manager in San Francisco

  • Work with Facebook & key stakeholders to plan and manage new client accounts
  • Support department head with campaign consultancy, strategic planning & implementation for branded & direct response campaigns
  • Work with the team to manage campaign timings, delivering all duties to agreed deadlines
  • Fully manage campaign set up, activation and day-to-day client and stakeholder communication for key clients
  • Analyse campaign performance with regular data analysis, measure against client KPIs & report on any trends & granular insights to clients key stakeholders
  • Recommend opportunities for campaign optimisation based on meeting clients KPI’s & guide team to implement as required
  • Monitor delivery and budget against KPIs
  • Monitor data sources for new trends, highlight business opportunities
  • Provide updates to internal teams on the active campaigns and help to ensure media teams are up-to-date with new opportunities and industry developments
  • Work with system providers to trouble-shoot any issues that may arise
  • Meeting with and testing new platforms and technologies that can be used to manage Social campaigns and help drive further value for the client
  • Regular contact with clients to discuss active Social campaigns and help educate new developments in the Social space
  • Extensive experience within an digital agency environment
  • 1 – 3 years’ experience planning and activating paid social campaigns
  • Experience using 3rd Party API technology or Facebook Power Editor
  • Experience using 3rd party ad-serving and measurement software (Mediaplex, AD-X etc.,)
  • mobile RTB spectrum
  • Experience working with DSPs or other RTB platforms would be a plus
  • Proven experience of campaign management success
  • Strong technical and data analysis skillset
  • Self-motivated & willing to take on new challenges
  • Excellent communication and literacy skills
  • Advanced understanding of Microsoft Excel
  • Proven experience of campaign management success
  • Ability to delight clients
For more information:

Foundation for Defense of Democracies is hiring a Social and Digital Media Specialist in Washington D.C.

Social and digital media are essential to the dissemination of FDD’s research and strategic mission. The specialist plays an integral role in achieving organizational objectives across multiple platforms by creating engaging content optimized for online audiences. 

The production of visual and written material helps extend the reach of FDD experts and their work and helps to drive the conversation in innovative ways.

The specialist position also focuses on front and back end management of FDD’s website, working closely with the director of communications to coordinate and prioritize short-term and long-term web projects in accordance with organizational needs. 

  • A year or more of professional experience working on a communications team, focusing on social media
  • Knowledge of Adobe Creative Cloud programs
  • Video / Photo editing
  • Knowledge of social analytics tools
  • Experience working with CMS / HTML 
  • Attention to detail and strong organizational skills / positive attitude
  • Bachelor’s degree required. Interests in communications and international studies are a plus
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.