Tuesday, October 13, 2015

Tuesday Tips: Don't Make These #Hashtag Mistakes

Are you making these common mistakes in your Tweets?  Check this list out and try to eliminate some of these common mistakes from your Tweeting habits:

  • Using too many hashtags.  There should be 1-3 hashtags per tweet. Tweets with one or two hashtags have been seen to receive 20% higher engagement, according to Passion Digital.
  • Using inappropriate hashtags. This can kill your target audience if you aren't targeting with the right tweets. Be sure to check out posts similar to the hashtag you are using to be sure what you're posting is relevant and similar.
  • Using a Trending Hashtag when your post has nothing to do with that trending hashtag. It might be very tempting to do this, but if your post has nothing to do with a trending hashtag, just don't use it. Pro Tip: Don't try to create a post about every trending hashtag either just to get noticed. It's poor marketing and Twitter etiquette.
  • Use appropriate hashtags with your pictures! Some people, myself included, often forget to hashtag their photos when they share them.
  • Don't hashtag every word in a tweet. Refer to the first point in this post - that would be using too many hashtags and is a sign of a novice user. Pick important, relevant terms and hashtag them.
  • Check what other posts are listed with your hashtag(s). It's often good to see what other tweets and conversations are being had with similar hashtags. You might even learn a thing or two.
  • Do not hashtag more than two or three words combined. More than that becomes obnoxious and annoying. In that same line of thought, hashtagging all capitalized words is also obnoxious.

Hope these tips help!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

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