Friday, November 21, 2014

Friday Facts: Instagram and Pinterest Marketing - A List Of Holiday Social Media To-Dos

The holidays are almost upon us - well, close enough as holiday season starts next week with Thanksgiving and runs through the next month with Christmas and New Year.  Holidays are often busy with vacations and extra work coming down the line when you're trying to make holiday sales as well as market your brand.  If you have branched your brand into Instagram and Pinterest, now is the time to take advantage of those platforms with the tips this infographic provides.

Today's post links to an infographic I found on Pinterest here:

The original article can be found on Digital Information World here:

A couple of their Pinterest tips:

  • Share the joy. Add Pin It buttons to all on-site holiday creative. (Allrecipes drove a 900 percent lift in Pinterest clicks by adding the Pin It button to their site).
  • Build a holiday board to highlight you ho-ho-hottest pins.
A couple of their Instagram tips: 
  • Create and promote a holiday hashtag. All I want for Christmas is... UGC (user-generated content)? Ask fan to share selfies and tag your brand.
  • Celebrate UGC in a holiday gallery on your website. Brands that have brought UGC on site are driving a 15-30 percent lift in click-throughs to shop.

Good luck marketing this holiday season.

Wednesday, November 19, 2014

Wednesday Words: Following

As mentioned in last week's Wednesday Words on Follower, today's word is Following.  Following is an action you actively take to be someone's follower.

Following is a term native to Twitter but is also used on Instagram, Pinterest and Tumblr. It is used to describe the action of clicking on the "Follow" button for a user.

For a brand, following is something you want your users to do and something you should encourage when branding your company. "Follow us on Twitter at: @ usernamehere"

So the key here, encourage people to "follow you" and in turn, you should be following others both on your brand account and on your personal account in an effort to build followers.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Monday, November 17, 2014

The Monday Search: Job Listings Current as of 11/17/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

TopRank Ltd is hiring a Senior Social Media Lead in Spring Park, MN

Responsibilities include, but not limited to:
  • Content
    • Conduct competitive research
    • Conduct derivative research and brainstorming
    • Integrate, with targeted keywords & target landing pages, social messaging
    • Identify thought leaders and influencers
    • Create  social messaging
    • Execution of amplification tactics
  • Social Audit & Implementation
    • Audit social channels including but not limited to:
      • Google+
      • Pinterest
      • Twitter
      • YouTube
      • SlideShare
      • Facebook
      • LinkedIn
    • Manage social communities Monitor for support oriented social comments, respond and pass to the appropriate support personnel
    • Adhere to response times of 3 hours during the workday (during work hours) and within 24 hours any other time
    • Identify and follow and send signals/promote a list of influencers
    • Work with Dell to identify how the existing resources can help deploy content programs

A keen focus on:
  • Client service and satisfaction
  • Creative problem solving
  • Project management and organization skills
  • Detail and consistent ability to meet deadlines
  • Quality, quality, quality!
Ability to:
  • Provide guidance to both clients and team members
  • Analyze data and make recommendations
  • Motivate and lead others in the development, direction and execution of social projects/campaigns
  • Respond well to ongoing client and team feedback
 In-depth knowledge and/or understanding of:
  • Online marketing best practices: Search Marketing, Social Media
  • A collaborative agency environment
  • How to successfully prioritize and manage multiple projects in a deadline-driven environment

Superior problem-solving skills, specifically the ability to:
  • Assess situations
  • Evaluate options
  • Make decisions
  • Draw conclusions
  • Exercise judgment

 A focus on quality and management:
  • Organizational and analytical skills
  • Written and oral communication abilities
  • Proof-reading skills

  • 3-5 years of experience in Social Media or similar
  • Agency experience preferred
  • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
  • Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
  • Project & time management experience

Hillsdale College is seeking a Director of Digital and Social Media in Hillsdale, MI

Primary responsibilities include driving leadership and brand/marketing oversight for the College’s digital and social media properties (including and managing a core team within the Office of the Vice President for Marketing.

Essential Job Responsibilities
  • Identify, propose, lead, develop, implement, and maintain a proactive digital and social media presence that differentiates Hillsdale College in the higher education space.
  • Set priorities and measurable objectives/goals for all digital and social media properties. Track and report results (weekly, monthly, quarterly, yearly).
  • Drive ongoing benchmarking, web and social media metrics, and analytics intelligence to support data-based decisions for web and social media properties.
  • Provide the College’s senior leadership team with real-time dashboard monitoring/reporting for our primary web and social media properties.
  • Work with cross-functional teams across campus (marketing, admissions, outreach, advancement, student affairs, IT, etc.) to make things happen and to get things done with our digital and social media properties.
  • Provide design and content oversight for the primary digital and social media properties.
  • Develop emergency plans and protocols for crisis communications management through web and social media properties.
  • Actively manage and maintain partnerships with outside resources and agencies.
  • Develop and formalize digital and social media standards and policies for the college.
  • Leverage understanding of web and social media strategies to become a market expert and leader for all things digital and social media at Hillsdale College.
Team Management Responsibilities
  • Supervise the digital and social media team, which currently includes one full-time web content manager and two part-time social media coordinators, along with numerous student interns throughout the year.
  • Establish priorities and manage workflow for the team.
  • Provide ongoing coaching and mentoring to the team.
  • Foster a team-oriented, results-driven environment.
Code of Commitment
  • Be a good representative of Hillsdale College by promoting the classical liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The College mission statement should be considered in all aspects of this role.
  • Think big, stay focused, never quit.
  • Be resourceful and resilient.
  • Have fun!
This position requires a bachelor’s degree in digital media, web design and development, communications and marketing, or a related field, along with seven plus years of experience working in the field of digital and social media; or a combination of education and experience which fulfills the needs of the College.

For more information:

DreamJobbing is hiring a Social Media/Marketing Manager in Los Angeles

DreamJobbing is looking for a seasoned Social Media Manager. You’ll be a key member of the West Coast Team responsible for managing our brand’s story as well as each new DreamJob campaign when they are released on the platform.
  • Drive our brand’s story
  • Manage all social media for company (both company overall and individual DreamJob campaigns)
  • Execute, and assist in creation of, a constantly evolving social strategy for each new DreamJob released on the platform
  • Oversee paid media budget to target specific demographics/applicants for each DreamJob campaign. THIS IS A MUST!
  • Track and report on campaign paid media ads
  • Experience testing multiple social campaign ads and maximizing effectiveness while driving CPC, CTR, etc. down over time.
  • Ability to pull metrics and performance reports on a regular basis
  • Ability to forecast expectations for new DreamJob campaigns
  • Work with senior leadership to develop elevated social strategy
  • Have a proven track record of successfully managing new brands and attracting to millennials
  • Be innovative, creative and entrepreneurial in day-to-day business demonstrating consistent high-performance and aptitude
  • Manage Top Tier account base while acting as a brand ambassador for HQ.

  • 2-5 Years social media experience working. A plus if you have strong experience working with top tier brands, companies, tourism offices, or media companies
  • Must have knowledge of trends and current marketplace
  • Experience in Illustrator, Indesign and or Photoshop
  • Must be able to use statistical-data to maximize sales opportunities and develop strategies moving ahead
  • Must have excellent verbal and written communication skills
  • Must have excellent presentation skills
  • Must be able to establish and maintain relationships, both internally and externally
  • Strong ability to handle multiple projects simultaneously, while meeting deadlines
  • Ability to manage and communicate with high profile brands and business such as CBS, VH1, TOMS, Tourism Authority of Thailand, etc.
  • Able to demonstrate proactive communication
  • Must be able to understand current marketplace and identify opportunities to grow business successfully in the social sphere
  • Ability to work from home when needed
  • Enjoy working with a small and close nit team taking DreamJobbing to the next level

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.