Thursday, September 17, 2015

Thursday Tutorial: How to create a Twitter list

I've mentioned several times about creating lists on Twitter. Twitter lists help people to get seen but also help others to see people you follow. Lists can help you sort people into categories based on their type of posts. I have lists for authors, book promoters, social media marketing, gaming and a few other categories. You can promote your lists as part of your tweets as well.

Don't know how to create a list? Well that's what this tutorial is here for.

Login to your Twitter account then look at the top right next to the Tweet button where your Avatar is. Click on your avatar to generate a drop down menu. Click on Lists. This will take you to a Lists page that looks like this:

On the lower right hand side, click on create new list. It will generate a pop-up menu that looks like this:

Fill out the name of the list. The description is optional, but could be handy if you have multiple lists that are similar and want to differentiate them a bit. From there you can chose whether others can see the list you created (public) or if only you can see the list (private). Once done, click "save list" and it will load a page like this:

You can add people to this list by searching for people. The other option is to go back to your profile and go to your Following page, which looks like this:

From here, you can select the little gear icon on anyone you want to add to a list. The gear icon will pop up with these options:

Click on "Add or remove from lists" and the following pop-up window will appear:

Simply put a check mark in the boxes of the lists you want to add them to - yes you can add them to more than one list - and then click on the X and you're done.

However, if you want to create a new list, just click on Create a list. The same image from above for create a list will pop up, complete it and it will return you to this page. You will still have to check mark what lists you want and close out.

Pretty simple!

Enjoy your list making!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, September 16, 2015

Wednesday Words: Audience selector

Today's word isn't strictly to do with Facebook Pages or Social Media Marketing, but it does have to do with social media and I think it would be a useful word to talk about and that's Audience Selector.

On your personal profile on Facebook (and Google +) you can choose who you want to share your posts with. You can set a default status for this under security and privacy options, but you also have the options to do this on each individual post.  With Facebook, for example, everyone has the same standard three options of Public, Friends Only, Only Me, but then individuals can create groups or lists that they can selectively share things to.

Keep in mind, selectively sharing things doesn't mean that stuff you want to keep private will be kept private. People can be jerks and have a tendency to share what they aren't supposed to share - so if you don't want other people to see it, the best bet is to still not post it on social media.

For many people, it's a good idea to default to Friends only. I use the Public option myself because of the various sites I post for and interactions with others. Just remember there are benefits and disadvantages to using Public option.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, September 15, 2015

Tuesday Tips: The 80/20 Twitter Philosophy

Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.

Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, September 14, 2015

An Unintended Break

Between the extended holiday and thinking I had an extra week of posts already planned for the second week of September (and ended up only have one post already scheduled), there was an unintentional lapse in posts last week and for that I do apologize.

I try to write a month's worth of posts, or more, at the beginning of each month, the only exception to this being the weekly job listings and the occasional extra shares that appear during the week outside of Fridays or Saturdays.

That being said, if you are looking to pad your resume a bit and would like to help post a second post a few days a week, please contact me. I am looking for an additional poster. It is an unpaid position - just like mine is - but I'll promote your posts as well as mine.

Here's looking forward to regular posts this month and next. Thanks to all my readers and hope everyone has a great week.

The Monday Search: Job Listings as of 09/14/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Reddit is hiring a Social Media MAnager in San Francisco or New York

We’re looking for someone to manage the social media strategy and day-to-day interactions for Reddit and Reddit property social accounts. You will be responsible for creating a social media editorial calendar and setting goals that fit with our content goals across all other Amplify efforts (podcast, video, newsletter, PR, etc.). You should excel at communicating, understand the different demographics and interactions that take place on each social platform, and know what types of content will perform best on each platform and how to adapt the presentation of that content for each audience. You should love getting down in the dirt and actually being on social media all day long interacting with followers and increasing brand engagement. You should be able to use data to show what content works best and what doesn’t and use that to increase our following and engagement with direct, measurable results. You should also like having fun.

  • At least 1-2 years experience managing a brand’s social media (in house or via agency)
  • Deep love of social media and an understanding of the intricacies of each platform
  • Pop culture/current events junkie- Excellent writing and editing abilities
  • An engaging, fun, and sincere brand voice that always puts our company’s best foot forward and remains professional at all times
  • Great communication and coordination skills with other team members
  • Proven results in creating a successful social media campaign
  • Unlimited creativity and ideas
  • Understanding of Reddit community
  • Ability to gather and interpret data, test and iterate, understand what’s meaningful and translate that into actions, improvements, and results
  • Flexible schedule according to social media life cycle
  • Experience using social monitoring/listening tools to realize brand opportunities for better engagement
For more information:

Girl Scouts of the uSA is hiring a Social Media Campaign Specialist in New York, NY

The Social Media Specialist will serve as a core member of the social media team and an integral part of the Communications team. She/he works closely with the social media team in partnership with marketing to bolster GSUSA’s campaign presence and ROI on social media. She/he engages with social media audiences, doing more than simply responding to questions and problems, and demonstrates proactive outreach (critical to this role).

The Social Media Specialist creates and manages all social media campaigns that mobilizes the work of GSUSA. She/he works closely with Communications and Marketing teams as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaign components.

The Social Media Campaign Specialist will also play a role in the content production of the Girl Scout Blog, maintaining a consistent and unified brand voice in all pieces. She/he will use insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) messaging and deliver remarkable results. This role requires a candidate comfortable driving strategic campaign development as well as managing tactical day-to-day campaign deliverables.

  • Minimum 3 years’ social media and/or online content development experience; preferably with a strong iconic brand. 
  • Exceptional writing skills and ability to engage with and serve as an advocate for diverse audiences in social-media channels. Copyediting skills a plus. 
  • Proven success creating, running and co-managing social media ads. 
  • Demonstrated ability to study audience behavior and translate those findings into meaningful long-term relationships. 
  • Prior experience in developing, targeting and tracking metrics for campaigns and general social activity. 
  • Demonstrated ability to address negative comments with swift, nuanced, and sophisticated responses. 
  • Solid understanding of technology, interactive media, and the creative process. 
  • Demonstrated proficiency using Microsoft Office Suite, social listening tools; analytics tools. 
  • Search-engine optimization/search-engine marketing experience preferable along with familiarity with functionality and utilization of content management calendars. 
  • Proven ability to manage web and social-media projects in a fast-paced environment; proven ability to adapt to changing situations and priorities. 
  • Demonstrated experience working in a highly collaborative environment. 
  • Demonstrated critical-thinking skills, strong analytical abilities, and a focus on achieving results. 
  • Bachelor degree in Communications, Marketing, English, Journalism, or equivalent relevant experience. 
For more information:

ABC News is hiring a freelance Social Media Curator/Producer in New York, NY

  • Manage the day-to-day curation of content from multiple social platforms
  • React to breaking news and plan for major news events
  • Help develop strategy for the curation of social content and help evaluate new tools
  • Pitch all platforms based on content found in social
  • Work closely with shows and digital to meet UGC needs
  • BA or BS
  • Clear and effective written and verbal communication skills
  • Proven competency across social platforms including Facebook, Twitter, Instagram, Pinterest, and Snap Chat
  • Strong understanding of social media curation tools 
  • Skilled in the creation of socially shareable content
  • Highly organized and detail oriented with exceptional sense of accountability
  • Ability to manage multiple projects and create ideas in a fast-paced environment
For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.