Tuesday Tips: The 80/20 Twitter Philosophy

Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.

Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Engage Your Fans

On a Wednesday Words, we explained engagement from fans and how you as page admins must also be engaged with your users.

The best way to engage your users are to post things two to three times a week that encourages participation.  That can be a question for fans to answer, a video, pictures or, occasionally, a contest to get them to interact*.  

As always, respond to customer/fan questions and feedback that they post on your page.  If they take time to give you feedback, take time to acknowledge it.  

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.