Tuesday Tips: Create Quality Content

Sometimes it's not about creating a lot of content, but about creating quality, share-able content.  You can have a lot of content pouring out - and many pages do - but if users aren't engaged and the posts aren't share-able, then you have a problem.

As a page admin, or content manager, it is your (or your team if you have a team) job to create content that is useful and relevant to your fans/followers.  It is also your job to encourage those same fans/followers to comment and share your content - which means it has to be engaging.  Ultimately, it all boils down to shareability.

A great way to do this is to ask open ended questions that target your audience - whether it be about your brand, product or upcoming event.  Encourage them to answer.

Post photos and videos that are relevant to what your page is about.  Posting things that aren't relevant in an attempt to click farm likes is just not kosher.

Put thought into what you post and what you schedule to post.  Is it something you would share if you weren't the admin?  Is it something your most cynical friend would share?  Admittedly, not everyone will share everything you post - but getting some shares is always a good thing.

If your page is starting out, you should target to post to your audience at least once a week, but more likely three times a week.  You can go more or less than three times a week, but three times a week will help keep your fans engaged and returning.  The larger your fanbase is, the more often you can, and should, post.

Tomorrow, in Wednesday Word's, we explain shareability and why it's important.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Engage Your Fans

On a Wednesday Words, we explained engagement from fans and how you as page admins must also be engaged with your users.

The best way to engage your users are to post things two to three times a week that encourages participation.  That can be a question for fans to answer, a video, pictures or, occasionally, a contest to get them to interact*.  

As always, respond to customer/fan questions and feedback that they post on your page.  If they take time to give you feedback, take time to acknowledge it.  

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Respond to and Interact With Your Customers

Many people underestimate the impact of interacting with their customers/fans via Facebook.  You must remember that every like on Facebook is a customer and every customer can lead to a number of other potential customers via likes, shares and comments that their friends receive.  Responding in a positive (even if the commentator is negative or rude) and timely manner can impact your brand.

People who interact with a page like to see their interaction recognized.  As you respond or like their posts, they see that and are encouraged to like more.

Every like, comment and share is important whether you are a new page or an established page with a significant following.  Not to mention, if you respond, Facebook sees it as an interaction and boosts the number of people who normally see the post.

Interacting with customers/fans isn't hard and is as simple as answering questions they post to your wall, responding to comments they leave on posts, liking comments, etc.

Facebook is, for some companies, the front facing communication tool. Be sure to be polite and courteous and not let angry or trolling users aggravate you and make you respond in an undiplomatic way.  Remember, what you post on the internet can last forever - even if you delete it.  One goof up and most will forgive you.  Repeated slips and you will earn a bad reputation.  So the key is to interact in a positive manner and if someone makes you angry, don't reply till you cool off.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

We're Live

I teased links to this blog on my other blog, Facebook, Twitter and Google+ as a soft launch with the first two introduction articles on it.  Today we officially launch.

I'm notoriously bad at writing regular blog posts if I have to write them the day of or the day before.  With this blog I have tried something new and have written a number of posts ahead of time and they are scheduled to post at 9 a.m. CST.

Currently I have 3 dedicated days for guaranteed publishing of articles.  Other articles may pop up on other days, but they will be scheduled to post at 9 a.m. CST or 3 p.m. CST (for days that may have two posts).

The guaranteed days are:

• Tuesday Tips - a short article that just has tips for Facebook page admins.
• Wednesday Words - a short article that defines a term specific to Facebook or Social Media Marketing
• Thursday Tutorials - I'm not sure how long this one will last, but it will be a series of guides in creating, updating and interacting with Facebook pages.

Obviously, not all articles will fall into those three categories, but I figure having 3 regular features will keep people coming back for new information.

As always, I would love for my readers to give suggestions on what they want to hear about or ask questions for me to answer.  There may be terms used that i think everyone knows and if you ask me about them, it could fill in valuable information not just for you, but for other readers as well.

Now, surprisingly, there's not a Facebook or Google+ page for this just yet.  There's a reason for that - and a good one to boot.  The reason is I will be using the creation of the Facebook page to write the Thursday Tutorials and Wednesday Words - so I can't create it just yet till I have the opportunity to write up the initial articles for those two features.  You can bet when I get that done, I'll post it here and encourage you to like it.

Thank you for reading.  Please follow this blog with the options to the right or below.