Friday, April 18, 2014

Friday Facts: Facebook Promising to Clean Up News Feed with New Algorithm

There has been a lot of buzz this past week talking about Facebook is planning to clean up the news feed by reducing the like/comment/share baiting posts that we see frequently in our news feeds, but the question is, how will it affect legitimate pages who are just trying to increase the number of people who see what they post because Facebook's algorithms suck and shows your posts to less than 5% of your fanbase.

You can check out the official announcement here.

Facebook answers the question about how will affect pages with the following:

Will this affect my Page?
The vast majority of publishers on Facebook are not posting feed spam so they should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.
A smaller set of publishers who are frequently and intentionally creating feed spam will see their distribution decrease over the next few months.  We’re making these changes to ensure that feed spam content does not drown out the content that people really want to see on Facebook from the friends and Pages they care about.
The Next Web gives their views on the changes here.

Facebook, however, doesn't address how it will filter out the spammy, like-baiting posts from people who are legitimately trying to increase their views by encouraging their followers to like, share or comment or are running contests with those specifications.

What are your thoughts?  Is this a good thing?  How will it change how you market to your fanbase if you're a person who tries to run contests with like/sharing/comment posts?

Wednesday, April 16, 2014

Wednesday Words: Retweet

If you're new to social media, or new to Twitter, you may see people talking about "Retweet this" or "This has been retweeted by: Name".  Retweeting is when someone shares your post, via the retweet option on Twitter.  It shows as them retweeting your post.

Retweeting is a great way to share content of people you follow on Twitter that may be of interest to your followers.  It is also a way to get new followers - especially if you retweet someone who isn't already a follower.  Some folks will retweet things you post if you retweet things they post.  It's one big happy family at times with retweeting.

Most importantly, though, if you want people to retweet what you post, you need to retweet their posts from time to time as well.  Reciprocity is a good thing.

Retweeting is very easy and you have a couple options to do so.  You can just click the retweet button, which looks like a square with arrows around it, or you can retweet as a quote and comment on the retweet if there's enough characters to do so.

So if you haven't retweeted posts, you may look into starting to do so. It might just help you gain followers and increase your content output.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, April 15, 2014

Tuesday Tips: Remember to be Social with Social Media

While the whole purpose of having social media is to promote and support your brand, you also have to remember to be socialable with your brand's/individual's social media accounts.

All too often people posting with brands forget to be socialable and engaging with their users.  It's okay for a brand to have a bit of a personality.  It actually helps a bit, especially if someone is upset about something and you're trying to smooth things over as best you can via social media.  Having a positive social media personality can go a long way.

The important thing to remember, while you should talk about yourself, you should also ask questions that engage your viewers and fanbase as well - and it doesn't necessarily have to be questions related to your brand (but it can be).

Some ideas to help be social and engage your fanbase include:

  • For local brands/businesses, talking about local things going on - whether it be the weather, a sale at the store, local news or something related to an upcoming public event.
  • Ask people to share photos if they've been to your business.
  • Try out the new Q&A feature Facebook has rolled out to select pages.
  • Hold contests/give-aways.

Always remember to be polite.  Please and thank yous go a long way in this digital world.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, April 14, 2014

The Monday Search: Job Listings Current as of 04/14/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Ralph Lauren is looking for a Social Media Manager in New York City.

  • Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company's portfolio
  • Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities
  • Act as the advocate of social media integration within the Company, influencing overall site and business strategies
  • Provide benchmarks and analyses data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are met
  • Monitor the competition and be aware of market changes and developments

  • Bachelor's degree
  • 6 years leading advertising PR or online marketing team
  • Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
  • Strong project management and organizational skills
  • Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers
  • Deep knowledge of the Company's industry and great contact book
  • Experience of business and strategy development
  • Ability to build and leverage a strong network of peers and partners
For more information:

Getty Images is searching for a Social Media Manager.

I found this one interesting because it looks like they don't want JUST a social media manager, but a community manager as well, which can sometime be one in the same, but often times isn't.

  • Degree in marketing/communications or equivalent education/experience, MBA a plus
  • 5+ years relevant experience in this field
  • Experience in identifying and activating influencers through digital media channels
  • Track record of successfully managing web projects and social media campaigns and digital content for a large and complex websites
  • Uber current with emerging online trends and tools in social media
  • Excellent communication skills, with the ability to collaborate with cross-functional teams in a global environment (travel may be required)
  • Strong analytical skills, especially campaign analysis and online analytics and familiarity with social media measurement tools, site measurement tools, and/or online analytical tools
  • Proven experience developing and executing communications strategy for digital communications, including listening, verbal, editing, storytelling, writing; and strong judgment about when, how, what and to whom to communicate
  • Strong project management skills: ability to define success criteria, identify project risks, opportunities and core stakeholders, and effectively manage scope, teams, agencies, timelines, details.
  • Proficient in Microsoft Office and Photoshop
  • HTML, CSS and Javascript skills, a plus

For more information:

TRUSTe is looking for a PR & Social Media Manager in San Francisco.

  • Product Planning (40%) – Drive market analysis, customer persona development, value prop creation, messaging, pricing, and packaging for new and existing products
  • Go To Market Strategy & Programs (30%) – Define and drive marketing programs to generate market awareness, thought leadership, and customer leads
  • Sales Enablement (30%) – Develop sales tools, including datasheets, case studies, presentations, white papers, demos, and sales guides to enable the sales team to close bigger deals faster
  • BA / BS (MBA Preferred) with 5-10 years B2B marketing experience, preferably with enterprise SaaS / Cloud products
  • Experience with GRC products or privacy compliance markets is a plus
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Significant experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, SEM / SEO, social media, sales collateral, etc.
  • You enjoy speaking at industry events, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, and writing white papers
  • You have great writing skills and a talent for making complex things sound simple
  • You have a passionate, strong personality that is able to communicate excitement both internally and externally for your products and our company
  • You are a team player who enjoys working across functions and at all levels of the company
  • You want to work in a fast-paced high growth environment where you can make an immediate and significant impact on sales, GTM strategy, and product roadmap
For more information:

Other listings:

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.