Tuesday Tips: Remember to be Social with Social Media

While the whole purpose of having social media is to promote and support your brand, you also have to remember to be socialable with your brand's/individual's social media accounts.

All too often people posting with brands forget to be socialable and engaging with their users.  It's okay for a brand to have a bit of a personality.  It actually helps a bit, especially if someone is upset about something and you're trying to smooth things over as best you can via social media.  Having a positive social media personality can go a long way.

The important thing to remember, while you should talk about yourself, you should also ask questions that engage your viewers and fanbase as well - and it doesn't necessarily have to be questions related to your brand (but it can be).

Some ideas to help be social and engage your fanbase include:

• For local brands/businesses, talking about local things going on - whether it be the weather, a sale at the store, local news or something related to an upcoming public event.
• Ask people to share photos if they've been to your business.
• Try out the new Q&A feature Facebook has rolled out to select pages.
• Hold contests/give-aways.

Always remember to be polite.  Please and thank yous go a long way in this digital world.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.