Few people understand how the new algorithms work, and this article doesn't totally explain them either - but it does provide proof that Facebook wants you to spend money to market your brand, large or small.
Just to quote a small section of the article:
Not sure about anyone else, but if I like a page or are friends with someone I -WANT- to see what they're posting, not have Facebook decide what my feed should be full of or not full of. And you may have also noticed that you see far less from friends who you know post regularly and your feed is now a few select people instead of everyone you know.
- Facebook's guiding principle is that the News Feed should be full of stuff Facebook users want to see.
- Facebook has changed its mind about brands. It has decided that users do not really want to see a News Feed full of updates from brands – Tide, Dove, Pampers, Nyquil, etc.
If you're interested in learning more, I strongly suggest you read more here: http://www.businessinsider.com/how-the-facebook-news-feed-works-2014-2#ixzz2tJKpHMGP