Wednesday, February 12, 2014

Wednesday Words: People Talking About This (PTAT)

Once your Facebook page exceeds a certain number of users - I believe it's 25 or 30 - and you aren't listed as a Community Page, you get to see and make use of Page Insights.  One of the statistics you will see most often is "People Talking About This" which is today's word.

You can find the "Talking About This" statistic under the name of your page - once you are past the admin area - to the right of your page avatar.  See screenshot below with the # Talking About This circled in red.


So, for this page I maintain and am sole poster of content to, I have 137 likes and 4 people talking about my page.

But what does that mean exactly?

This statistic shows the number of people actively engaging on your page by commenting, sharing, liking, etc.  It also includes people who comment on things shared from your page's wall to other walls (because they are talking about it).  It also includes people who share your page in general and encourage people to like it.

It's a good number to pay attention to if looking at the insights page becomes overwhelming.  Knowing that people are talking about your page is always a good thing.

Remember the adage: Any publicity is good publicity.

Are there any words you hear in relation to social media that you want more information about?  Or questions you have about any of the words, tips or tutorials I post?  I want to hear from you.  I'd love to be able to expand on things or answer your questions in upcoming blog posts.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

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