Wednesday, December 31, 2014

Wednesday Words: Social Media Manager


 This is a term that comes up regularly in the job postings we share on Mondays.  The term can be fairly varied, ranging from social media manager to social media diva to social media director (or director of social media) to social media coordinator, but they all ultimately end up being the same job (unless they end up being in charge of a team of people).  A Social Media Manager is, ultimately, the person in charge of planning, developing and implementing a social media plan and content strategies for a brand, cause, celebrity or topic.

Keep in mind, companies often have different expectations of what they want their social media manager to do - including marketing at times.  Be sure to read what the responsibilities of the job are before applying as different companies do expect different things - for example some may require you to be on Reddit or Tumblr a lot as part of the job, others may only require Facebook, Twitter, LinkedIn and Pinterest.

Happy New Year!  We will be skipping Thursday Tutorials this week because of the holiday.  Enjoy the time off, if you have it.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, December 30, 2014

Tuesday Tips: Planning for the New Year

Do you have a page but haven't done much with it?  Or perhaps you haven't gotten around to making a page for your business?  What about your Twitter account, Instagram, Pinterest Business account or LinkedIn Business Profile?  Once you've narrowed down the social media outlets you want to participate in, now is the perfect time to to settle down and start creating.  This will allow you to launch your band on social media platforms with the new year and see your stats from the beginning of the year.

The important thing to remember is that likes, follows, etc., start small and slowly spread.  Don't be shy about sharing a link to your social media accounts on your personal Facebook and LinkedIn walls and asking people to like and share it.  Don't be shy about inviting everyone on Facebook that you think would be interested in the page.  And don't be shy about emailing invites either.  A great way to let people know your business can be found on social media is to add it to the signature of your email as another way to connect with you.

While you can track your statistics for any time period, starting with the new year will give you an easy launch date to remember and measure the year's progress by.  It also gives you an opportunity to start with a fresh social media plan for the new year.  The new year is only a few days away.  If you can't hit the Jan. 1 deadline, target it for sometime in the month of January.  And keep in mind - plans need to be flexible and changing.

Best of luck and Happy New Year to everyone!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, December 29, 2014

The Monday Search: Job Listings Current as of 12/29/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Loma Linda University is hiring a Coordinator-Social Media in Loma Linda, CA

Responsibilities:
This position will support LLUHS`s strategic plan and the organization`s mission to continue the teaching and healing ministry of Jesus Christ, while embracing the core values of Compassion, Integrity, Excellence, Teamwork, and Wholeness. The LLUH Social Media Coordinator will help our organization coordinate, moderate and inspire communications through the use of social media tools and applications and encourage the exchange of user-generated content. This position will serve as a conduit between the LLUH organization and our online target audiences. The Coordinator manages social media elements to foster interaction, education, engagement and discussion regarding university and health system offerings and activities through the use of online communities and ensures that this activity supports LLUH strategic communications goals. The Social Media Coordinator will manage and enhance our social media efforts on Facebook, Twitter, blogs and other social media channels. Social media is always changing, and the Social Media Coordinator will need to fluently know the tools of today, but also be apprised of the evolving social media landscape and be a leader in the organization for social media into the future. The ideal candidate is a high-energy, social media maven and blogger with the desire to coordinate and expand our presence through various channels. The Social Media Coordinator will report directly to the Director-Web Shared Resources. Performs other duties as needed.

Qualifications:
Bachelor’s degree in IT and/or Business or related field required. Minimum three years of experience in journalism and digital or communications required. Minimum one year participatory expertise in social media channels required. Minimum seven years of experience in journalism and digital or communications will be accepted in lieu of Bachelor’s degree. Able to work off hours and weekends as necessary. Understands the social media universe including Facebook, YouTube, Foursquare, Pinterest, Bookmarking sites (i.e., StumbleUpon, Delicious, Digg, Reddit), Flickr, Forums, Twitter, Wikis, blogs, etc. Demonstrates the ability to understand a communication strategy, map out a complimentary social media strategy and produce results. Understands what it means to shoulder the communication of a brand. Knowledge of search engine optimization basics including basic keyword research. Must be an experienced blogger as well as familiar with social media moderation/conversation. Demonstrated creativity and documented immersion in social media including extensive experience and proven success with audience engagement on Facebook, Twitter and YouTube. Able to demonstrate strong communication, writing and editing skills. Able to take charge of all facets of execution; communicate effectively between various internal teams; work as a team player with a desire to interact with others; work individually on a project or in a team environment; demonstrate a positive attitude and openness to developing new expertise and taking on new challenges. Able to prioritize and manage multiple projects simultaneously; be highly organized; use discretion to identify threats and opportunities in user-generated content; thrive in a fast-paced, deadline-based, ever-changing environment; demonstrate excellent organizational and time management skills. Able to distinguish colors as necessary; write, hear, read and speak sufficiently for general conversation in person and on the telephone; identify and distinguish various sounds associated with workplace; see adequately to read computer screens and written documents necessary to the position.

For more information: https://www.healthcaresource.com/lomalinda/index.cfm?fuseaction=search.jobDetails&template=dsp_job_details.cfm&cJobId=934987&utm_source=SimplyHired&utm_medium=organic&utm_campaign=SimplyHired&source=simplyhired

Music Artists is seeking a Social Media Coordinator in Los Angeles

There isn't much information available for this job unless you sign up with your resume.  The vague description of the job is as follows:

Looking for someone who is young and passionate about social media. This job would require working directly with (music) artists about executing big vision plans by posting content, curating content, and following trends and metrics for the results. Ideally, looking to work with someone who brings creative "BIG" ideas to the table with the work ethic to get things done in a supportive environment. This is a great foot in the door to the music business and if the fit is right, it could turn into a paid position.

For more information: http://www.4entertainmentjobs.com/jobs/112552?utm_medium=cpcLA&rx_medium=cpc&rx_source=simplyhired&rx_campaign=simplyhired15

Brigade Marketing is hiring a Social Media Manager in New York City

Responsibilities:

  • Oversee and execute the day-to-day management and execution of social media and branding campaigns (including Facebook, Twitter, Instagram, Tumblr, as well as other newly emerging platforms).
  • Collaborate with the Director of Social Media to craft overarching strategies and goals.
  • Managing a team to provide work in line with the client’s vision; directing pertinent research and insight into trends pertinent to the campaign and beyond. 
  • Liaising with Creative team to bring the client’s vision to life.
  • Deep understanding of the entertainment space from a social media perspective.
  • Ongoing communication with client involving campaign status, strategies, and tactics.
  • Drafting campaign strategies, proposals and concepts.
  • Responsible for overseeing weekly campaign and status reports.
  • Track and engage online discussions and buzz surrounding brand – including social media environments and message boards.
Qualifications:

  • 3-4 years’ experience managing social media campaigns for brands.
  • Experience working on a brand is a plus. Familiarity with the entertainment space is also a plus. 
  • Growing brands and expanding their presence/footprint.
  • Able to identify new areas of growth, new potential audiences, and new platforms with which to expand the brand.
  • Able to make larger recommendations to client on content, strategy and tactics.
  • A self-starter mentality with a solid sense of judgment.
  • Proactive, detail-oriented, and extremely organized.
  • Adherent to deadlines and follow-through.
  • A skilled team player who can handle multiple tasks at once.
  • Excellent client & project management skills.
  • Creative thinker who can develop innovative ideas/strategies.
  • Comfortable working in PowerPoint, Excel, as well as establishing campaign profiles in the various social media platforms.
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=174928&page=1

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Thursday, December 25, 2014

Merry Christmas to All

As mentioned in yesterday's Wednesday Words, with today being Christmas Day and spending time with family (and video games), we will not have a Thursday Tutorial due to the holiday.  The same will be true for next week with New Years Day.  We hope everyone is enjoying time off, if they are fortunate enough to not be working, and having a fun and enjoyable holiday season.

Merry Christmas!


Wednesday, December 24, 2014

Wednesday Words: Handle

Today's word is for Twitter and I'm actually surprised I haven't defined this word already (I looked to be certain I didn't).  Today's word is handle.  A handle, on Twitter and other websites even, is the name you choose to represent yourself.  It is, effectively, what appears after the @ in your twitter account.  Mine, for example, is @kayhynn.

Every handle needs to be unique and should be something representing you or your brand.  Kayhynn, for example, is the moniker I used in gaming and other websites for years.  It was available and a unique nickname I made for myself.  I use it to promote all of my work, now both gaming related and non-gaming related, like tweets for this blog and other blogs, as well as my author blog and such.  Other sites that I've created Twitter accounts for, are reflective of their website. For example, SciTechNerds.com is @SciTechNerds.

So if anyone ever asks for your Twitter handle, you now know what to give them or what you need to create if you don't have one.

Being as it's Christmas Eve, there will be no Thursday Tutorial post for tomorrow, which is Christmas Day.  We will have a scheduled Christmas post, but we hope everyone is spending time offline with their friends, family and loved ones.

Merry Christmas.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, December 23, 2014

Tuesday Tips Revisited: Post Seasonal Related Topics

This is an updated reprint from last year.  Since it is this time of year and the information is still viable and useful - especially if you are new to social media, I see no harm in revisiting it.

Christmas, and the holiday season in general, is upon us.  Christmas eve is tomorrow and Christmas day follows and that is quickly followed by New Years Eve and Day.

It doesn't matter the holiday you are celebrating, be sure to engage your customers/fans with a seasonal related post.  It can be something as simple as - we'll use today as an example - "Wishing you and your family a Merry Christmas"  or "Happy Holidays" or "Wishing everyone a Merry Christmas".  The message doesn't have to be this generic, but it can be.

Or you could go a step further and create a custom graphic with the message to present to your customers.  Images are often liked and shared and creating a quick single or double image Christmas card isn't hard to do.

It's also good to engage folks with questions leading up to holidays and after holidays.  For example, on  one of the gaming pages I maintain, I have scheduled to ask "What games did you get for Christmas?" After Black Friday, we asked gamers what games they snagged.  On another of my blogs and facebook pages, I asked about what books or programs were on their Christmas wish lists.

This type of interaction shows that you aren't just about business and engages users in a different way.  If you are a creative type, you can even share custom holiday images, company holiday photos or a digital card with your followers.

That being said, we hope everyone has a wonderful Christmas and you get what you were hoping for.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, December 22, 2014

The Monday Search: Job Listings Current as of 12/22/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

VISIT FLORIDA is hiring a Social Media Manager in Tallahassee, FL.

Responsibilities:

  • Social media management and audience growth across all digital channels 
  • Drive creation, conception, and presentation of the organization’s social media strategy and social aspects of integrated marketing initiatives.
  • Lead digital content distribution on social channels, including working with creators to plan and schedule content, uploading, optimizing, publishing and tracking performance per channel
  • Use analytics, knowledge of community, and personal creativity to continually refine best practices for channel optimization and audience growth 
  • Help connect the dots amongst all VISIT FLORIDA digital efforts
  • Develop audience acquisition, retention and engagement plans
  • Develop and nurture brand advocate relationships
  • Serve as a thought leader for community building and social media excellence 

Qualifications:

  • Bachelors Degree 
  • 3-5 years of consumer marketing or digital media experience, with a preference for those working in a community manager or an audience development role, and those with consumer acquisition, audience development, digital marketing and/or brand building experience at a major publisher or digital agency.
  • Technical knowledge of social platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr…etc.) and a solid understanding of SEO and SEO optimization
  • Thorough understanding of all available digital marketing techniques, including emerging technologies and platforms.
  • Experience developing and implementing tactical plans that build and nurture online communities, social influencers and brand advocates
  • Advanced analytics skills, with the ability to communicate insights and make recommendations based on data
  • Proficiency with Omniture SiteCataylst, comScore / Quantcast, Nielsen, social media platforms / monitoring tools and email service platforms.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=174879&c=jfbatl

Society for Science & the Public is hiring a Social Media Specialist in Washington D.C.

Responsibilities:

  • Manage all social media promotion for SSP, its programs and publications
  • Build partnerships and joint efforts with SSP external audiences (sponsors, partners, advertisers, alumni, members, subscribers) across social media channels
  • Collaborate with internal staff on content and social media promotion strategies, including close collaboration with newsroom web managers who publish using social media
  • Develop and maintain social media assessment tools to analyze and understand communication efforts
  • Cross-train SSP staff as necessary in effective use of various social media channels
  • Continue to build a culture within SSP of valuing social media communications

Qualifications:

  • Expertise and experience leveraging social media communication channels to provide a compelling and inspired sense of an organization's mission to a broad range of audiences
  • Significant experience managing an organization's presence on social media sites, preferably for an organization with an alumni/membership focus or a publication with social media presence
  • Significant experience with Facebook and Twitter required. Experience with Flickr, YouTube, Instagram, and Tumblr preferred
  • Demonstrated ability to work within a team as well as independently with minimal oversight, to multi-task, and to be a self-starter
  • A strong understanding of and appreciation for science and other STEM fields is desired
  • Minimum of 3-5 years of experience in communications or related field, with demonstrable experience leading organizational social media efforts
  • Bachelor's degree required
  • Extensive experience in web analytics
  • Experience in HTML and content management systems required
  • Experience with design and editing software strongly preferred
  • Experience with photography, photo editing, and video strongly preferred

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=174840&c=jfbatl

Los Angeles Tourism and Convention Board is hiring a Social Media Manager

Responsibilities:

  • Develops and executes Social Media strategies
  • Develops and maintains weekly Social Media Editorial Calendars for all channels
  • Creates content for discoverLosAngeles.com and finds every opportunity to drive traffic to the website
  • Manages social media advertising budget and executes programs including Facebook ad buys
  • Oversees international social media channels and advertising managed by offices overseas in Japan and China, with opportunities to expand in other markets.
  • Conducts influencer and blogger outreach to manage and grows the "Listography" section of discoverLosAngeles.com that focuses on getting celebrities and personalities to share their favorite things to do in Los Angeles. 
  • Manages the "Photo of the Day" program that showcases the diversity of Los Angeles through imagery via several social media channels using user-generated content. #LAstory #LA365
  • Coordinates with Partnership and Membership departments to integrate stakeholder efforts in the overall Social Media Editorial Calendars. Logs all efforts monthly into CRM system for reporting.
  • Manages and executes dineLA social media strategy under the guidance of the dineLA Director
  • Tracks key metrics on a monthly basis to illustrate performance across engagement, referrals and follower adoption, proving the effectiveness and added value of creating community online.
  • Contributes related information to reports and presentations for upper management on a periodic basis.
  • Coordinates with Media department to ensure all key tourism board messages are incorporated into social media outreach and crisis communication is funneled appropriately
  • Executes partnerships and manages online relationships with regional, state and national tourism organizations
  • Attends member events to create Social Media and web content, focusing on Tourism Marketing District (TMD) hotels
  • Develops relationships with members and partners to generate relevant social media content and create social media partnerships
  • Monitors and analyzes social conversation about Los Angeles using tools including HootSuite and Simply Measured
  • Manages Social Media contests/sweepstakes and fulfillment with the primary objective to increase email acquisition.
  • Responds to social networking and online community questions on an ongoing and frequent basis, including all channels and TripAdvisor.
  • Develops and executes a Social Media program of offerings for citywide conventions and delegates.
  • Uploads content and images to the Content Management System in order to connect social network users to discoverLosAngeles.com
  • Coordinates awards submissions for LA Tourism’s digital efforts
  • Reports to VP, Digital Marketing

Qualifications:

  • Bachelor's degree, preferably in digital media, marketing, communications or a related field
  • 3 years experience in marketing/communications, Social Media community management or a related field
  • Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices
  • Experience in tracking and analyzing key metrics such as engagement and sentiment
  • Excellent writing and editing skills and the ability to write for a variety of audiences in a variety of formats
  • Knowledge of Social Networks, online communities in the hospitality industry, content management systems, image editing programs and relevant mobile applications
  • Must have a passion for Los Angeles and be knowledgeable of the destination's culture, attractions, history, restaurants and trends.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=174911&page=1

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Sunday, December 21, 2014

We're Back...just in time for the holidays

As mentioned in a previous post somewhere, we were moving and I got some of the posts I wanted done to post, but not all.  So here we are, in December with Christmas a few days away and I'm just now able to get back into the swing of things here.

We will have posts this week, but only generic posts on Christmas Eve and Christmas Day.

Keep in mind, we are also looking for guest bloggers so if you're interested, gimme a shout.

Thanks for checking out the blog the last month despite the limited number of posts.  We do appreciate it.

Friday, November 28, 2014

Friday Facts: Holiday Social Media Marketing Trends 2014

My past few Infographic posts have all come from the same source: Digital Information World, mainly because they have a plethora of information out there and at this time of year, it is fairly useful information to be sharing.

As the holidays are upon us, I refer back to this post from Digital Information World posted in September (way before I even thought about the holidays coming up I might add) that talks about Holiday Social Marketing Trends for this year.

Check out the article, with infographic, here: http://www.digitalinformationworld.com/2014/09/infographic-holiday-social-media-marketing-trends-2014.html

It offers a lot of statistics on buyers on social media, but also statistics on what platform marketers think will be the breakout platform for this year and many other useful pieces of info.

Check it out and put the information to use where applicable.

Photo courtesy of: http://www.digitalinformationworld.com/2014/09/infographic-holiday-social-media-marketing-trends-2014.html

Happy Holidays!

Thursday, November 27, 2014

No Tutorials Today: Happy Thanksgiving

No real post today as it's Thanksgiving Day for those of us in the United Sates - and I am there.  Hope everyone has a Happy, and Safe, Thanksgiving.  Enjoy the turkey, the parades and of course football games and shopping tomorrow.

For those of you not celebrating Thanksgiving, hope you still have a good day and we'll resume posts next week despite holiday season descending upon us.

Friday, November 21, 2014

Friday Facts: Instagram and Pinterest Marketing - A List Of Holiday Social Media To-Dos

The holidays are almost upon us - well, close enough as holiday season starts next week with Thanksgiving and runs through the next month with Christmas and New Year.  Holidays are often busy with vacations and extra work coming down the line when you're trying to make holiday sales as well as market your brand.  If you have branched your brand into Instagram and Pinterest, now is the time to take advantage of those platforms with the tips this infographic provides.

Today's post links to an infographic I found on Pinterest here: https://www.pinterest.com/pin/381539399656082323/

The original article can be found on Digital Information World here: http://www.digitalinformationworld.com/2014/11/leverage-pinterest-and-instagram-to-drive-traffic-and-revenue-this-holiday-infographic.html

A couple of their Pinterest tips:

  • Share the joy. Add Pin It buttons to all on-site holiday creative. (Allrecipes drove a 900 percent lift in Pinterest clicks by adding the Pin It button to their site).
  • Build a holiday board to highlight you ho-ho-hottest pins.
A couple of their Instagram tips: 
  • Create and promote a holiday hashtag. All I want for Christmas is... UGC (user-generated content)? Ask fan to share selfies and tag your brand.
  • Celebrate UGC in a holiday gallery on your website. Brands that have brought UGC on site are driving a 15-30 percent lift in click-throughs to shop.

Good luck marketing this holiday season.

Wednesday, November 19, 2014

Wednesday Words: Following

As mentioned in last week's Wednesday Words on Follower, today's word is Following.  Following is an action you actively take to be someone's follower.

Following is a term native to Twitter but is also used on Instagram, Pinterest and Tumblr. It is used to describe the action of clicking on the "Follow" button for a user.

For a brand, following is something you want your users to do and something you should encourage when branding your company. "Follow us on Twitter at: @ usernamehere"

So the key here, encourage people to "follow you" and in turn, you should be following others both on your brand account and on your personal account in an effort to build followers.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Monday, November 17, 2014

The Monday Search: Job Listings Current as of 11/17/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:


TopRank Ltd is hiring a Senior Social Media Lead in Spring Park, MN

Responsibilities include, but not limited to:
  • Content
    • Conduct competitive research
    • Conduct derivative research and brainstorming
    • Integrate, with targeted keywords & target landing pages, social messaging
    • Identify thought leaders and influencers
    • Create  social messaging
    • Execution of amplification tactics
  • Social Audit & Implementation
    • Audit social channels including but not limited to:
      • Google+
      • Pinterest
      • Twitter
      • YouTube
      • SlideShare
      • Facebook
      • LinkedIn
    • Manage social communities Monitor for support oriented social comments, respond and pass to the appropriate support personnel
    • Adhere to response times of 3 hours during the workday (during work hours) and within 24 hours any other time
    • Identify and follow and send signals/promote a list of influencers
    • Work with Dell to identify how the existing resources can help deploy content programs

A keen focus on:
  • Client service and satisfaction
  • Creative problem solving
  • Project management and organization skills
  • Detail and consistent ability to meet deadlines
  • Quality, quality, quality!
Ability to:
  • Provide guidance to both clients and team members
  • Analyze data and make recommendations
  • Motivate and lead others in the development, direction and execution of social projects/campaigns
  • Respond well to ongoing client and team feedback
 In-depth knowledge and/or understanding of:
  • Online marketing best practices: Search Marketing, Social Media
  • A collaborative agency environment
  • How to successfully prioritize and manage multiple projects in a deadline-driven environment

Superior problem-solving skills, specifically the ability to:
  • Assess situations
  • Evaluate options
  • Make decisions
  • Draw conclusions
  • Exercise judgment

 A focus on quality and management:
  • Organizational and analytical skills
  • Written and oral communication abilities
  • Proof-reading skills

Qualifications:
  • 3-5 years of experience in Social Media or similar
  • Agency experience preferred
  • Bachelor’s degree in Business, Marketing, Public Relations, Mass Communication or related field
  • Proficiency with Microsoft® Outlook, Excel, PowerPoint and Word
  • Project & time management experience



Hillsdale College is seeking a Director of Digital and Social Media in Hillsdale, MI

Responsibilities:
Primary responsibilities include driving leadership and brand/marketing oversight for the College’s digital and social media properties (including www.hillsdale.edu) and managing a core team within the Office of the Vice President for Marketing.

Essential Job Responsibilities
  • Identify, propose, lead, develop, implement, and maintain a proactive digital and social media presence that differentiates Hillsdale College in the higher education space.
  • Set priorities and measurable objectives/goals for all digital and social media properties. Track and report results (weekly, monthly, quarterly, yearly).
  • Drive ongoing benchmarking, web and social media metrics, and analytics intelligence to support data-based decisions for web and social media properties.
  • Provide the College’s senior leadership team with real-time dashboard monitoring/reporting for our primary web and social media properties.
  • Work with cross-functional teams across campus (marketing, admissions, outreach, advancement, student affairs, IT, etc.) to make things happen and to get things done with our digital and social media properties.
  • Provide design and content oversight for the primary digital and social media properties.
  • Develop emergency plans and protocols for crisis communications management through web and social media properties.
  • Actively manage and maintain partnerships with outside resources and agencies.
  • Develop and formalize digital and social media standards and policies for the college.
  • Leverage understanding of web and social media strategies to become a market expert and leader for all things digital and social media at Hillsdale College.
Team Management Responsibilities
  • Supervise the digital and social media team, which currently includes one full-time web content manager and two part-time social media coordinators, along with numerous student interns throughout the year.
  • Establish priorities and manage workflow for the team.
  • Provide ongoing coaching and mentoring to the team.
  • Foster a team-oriented, results-driven environment.
Code of Commitment
  • Be a good representative of Hillsdale College by promoting the classical liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The College mission statement should be considered in all aspects of this role.
  • Think big, stay focused, never quit.
  • Be resourceful and resilient.
  • Have fun!
Qualifications:
This position requires a bachelor’s degree in digital media, web design and development, communications and marketing, or a related field, along with seven plus years of experience working in the field of digital and social media; or a combination of education and experience which fulfills the needs of the College.

For more information: http://www.simplyhired.com/job-post/45646.28520


DreamJobbing is hiring a Social Media/Marketing Manager in Los Angeles

Responsibilities:
DreamJobbing is looking for a seasoned Social Media Manager. You’ll be a key member of the West Coast Team responsible for managing our brand’s story as well as each new DreamJob campaign when they are released on the platform.
  • Drive our brand’s story
  • Manage all social media for company (both company overall and individual DreamJob campaigns)
  • Execute, and assist in creation of, a constantly evolving social strategy for each new DreamJob released on the platform
  • Oversee paid media budget to target specific demographics/applicants for each DreamJob campaign. THIS IS A MUST!
  • Track and report on campaign paid media ads
  • Experience testing multiple social campaign ads and maximizing effectiveness while driving CPC, CTR, etc. down over time.
  • Ability to pull metrics and performance reports on a regular basis
  • Ability to forecast expectations for new DreamJob campaigns
  • Work with senior leadership to develop elevated social strategy
  • Have a proven track record of successfully managing new brands and attracting to millennials
  • Be innovative, creative and entrepreneurial in day-to-day business demonstrating consistent high-performance and aptitude
  • Manage Top Tier account base while acting as a brand ambassador for HQ.

Qualifications:
  • 2-5 Years social media experience working. A plus if you have strong experience working with top tier brands, companies, tourism offices, or media companies
  • Must have knowledge of trends and current marketplace
  • Experience in Illustrator, Indesign and or Photoshop
  • Must be able to use statistical-data to maximize sales opportunities and develop strategies moving ahead
  • Must have excellent verbal and written communication skills
  • Must have excellent presentation skills
  • Must be able to establish and maintain relationships, both internally and externally
  • Strong ability to handle multiple projects simultaneously, while meeting deadlines
  • Ability to manage and communicate with high profile brands and business such as CBS, VH1, TOMS, Tourism Authority of Thailand, etc.
  • Able to demonstrate proactive communication
  • Must be able to understand current marketplace and identify opportunities to grow business successfully in the social sphere
  • Ability to work from home when needed
  • Enjoy working with a small and close nit team taking DreamJobbing to the next level

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Saturday, November 15, 2014

Saturday Sharing: Reflections

I haven't really talked about this here because it's not really something related to social media, but because of the topic I'm about to talk about today it's pertinent.  There were a lot less posts in October and November than previous posts as well as a lot less promotion of my own material because I've had a lot going on in my real life.

What I haven't mentioned is we're buying a house and are in the process of closing, cleaning and moving.  The big move happens just before Thanksgiving, but that doesn't mean we haven't been busy before that. We've been going through stuff.  Packing. Sorting. Selling.  Donating.  Rinse and repeat. On top of that we have had school stuff going on, craft fairs, filling custom orders (especially the first half of October), writing blogs, NaNoWriMo, and our day jobs.  So often times when it's come down to me just sitting down and writing my blog posts I've been tired or just wanting to vegetate by playing video games - yes I play video games and enjoy the relaxation.  And I also realize that Warlords of Draenor is releasing and I want to play that but i have so many other obligations....so I know i have a lot of planning to do.

Unfortunately what I have noticed for any site I write for, if I don't have the posts written ahead of time, they won't get written and they won't get promoted as quickly and my monthly hits drop - drastically.  I know this is true for anyone, but some times it's hard to accept that.  Thus, this reflection.  Many people don't realize if they don't post regularly, even daily or almost daily, to their website or blogs and promote it, people lose interest and don't come back. You have to do what you can, despite your crazy schedule, to get things posted ahead of time.

I was horrible at this in October because I had two writing jobs due and they killed my ability to write anything else.  And as I will be transitioning back to full time writing again, I anticipate this happening again, but I need to strive to do better.  And I will strive to do better.

All of this being said, I am looking for guest and regular writers for this blog and other sites I own/run.  Please feel free to contact me if you are interested.


Friday, November 14, 2014

Friday Facts: The Rocket Science Behind Pinterest Engagement - infographic

Today's Friday Facts focuses on Pinterest. Make no mistake, I've been spending a lot of time on Pinterest - you'll understand why when you read tomorrow's post, but Pinterest is a great place to find not only information about crafts and recipes and such, but also great sites with infographics on Social Media, which is how I came across today's infographic on how to increase Pinterest Engagement.

You can find the original pin I used to get to the article here: https://www.pinterest.com/pin/381539399656085221/

You can find the entire article and infographic at Digital Information World here:  http://www.digitalinformationworld.com/2014/01/increase-pinterest-engagement-infographic.html

Do you have a Pinterest account linked solely to your brand?  If so, this infographic says it will teach you how to increase your Pinterest Engagement by 275%.  It gives you a bunch of statistics about Pinterest as well as important stats you need to be looking at, tips on how to increase engagement which in turn increases sales conversion, as well as their sources for their information and other information.

Check it out! If you find it useful, I encourage you to pin it and keep it in mind.

Thursday, November 13, 2014

Thursday Tutorials: Now It's Easier to Select How You Like/Comment on Posts on Facebook

There was a recent change to many Facebook Pages.  If you don't have the change yet, you will soon.  This change is actually a good thing - it makes it easier for you to like and post as yourself instead of your page on posts on your page.

On every post now, you have a drop down to chose whether you like/comment as the page you're on, as yourself, or as one of your other pages.

Here's an example:

As you can see, on the right of the Like, Comment, Share line is a picture with an arrow.  When you click on the arrow you will get a list of pages/yourself to chose from.  Your personal profile is at the top of the list, the page you're on is automatically checked and other pages are below that and you may have to scroll to select them all.  The choice menu looks like this:


Simply select your profile if you want to like/comment/share as yourself before you post and you're set. You can also use this to easily comment as one of your pages if you chose to do so.

I like simplicity and this has definitely been simplified.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, November 12, 2014

Wednesday Words: Follower

The words for this week and next week are connected and should be pretty obvious, but if you're new to social media, you may be confused by the terms.  This week's term is follower.  Next week's term is following.

Follower is a term native to Twitter but is also used on Instagram, Pinterest and Tumblr. A follower is a person (or sometimes brand) that takes interest in you to actually follow you on one or multiple social media sites. A follower could be considered the equivalent of a "like" on a Facebook page.

The actual definition of follower, according to the dictionary, is "an adherent or devotee of a particular person, cause, or activity." Which actually defines it pretty well.

Followers often retweet/repost things they like or find interesting from people they follow. Followers for brands are especially important as they help increase the brand's reach as well as communicating with the brand or individual about what they like/don't like.

Followers can often also encourage others to follow you, whether it be through Follow Friday or just from people seeing that they've followed you so they do too.

Followers can be helpful and it's a good idea if you are building your brand not only to have followers, but to follow others as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, November 11, 2014

Thank You, Veterans

We're skipping this week's Tuesday Tips instead to honor our Veterans.

I come from a family of military veterans so recognizing them has always been a part of my life.  My father, who passed away five and a half years ago, was a Marine who served in the Korean war. His brother, my uncle, was also a Marine who served in the same war. My brothers served in the Army - one as an officer, the other in the reserves.  My brother in law was in the Army and retired as Lt. Colonel. A couple of my nephews have served. My husband was in the Air Force and my father-in-law, also deceased, was in the Navy.

I also have many friends who have lived, and some who have died, in service in the military.

To all of them, thank you for your service. It is greatly appreciated.

Monday, November 10, 2014

The Monday Search: Job Listings Current as of 11/10/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

The Woods & Co is hiring a Social Media Coordinator in New York, NY

Responsibilities:

  • Develop creative content and publish through various social media channels including Facebook, Twitter, Pinterest, Instagram and more.
  • Manage day-to-day interactions with online communities.
  • Design original artwork for client’s social media pages.
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Build online events and campaigns that foster excitement and increase response: likes, fans, followers, partners, donors and volunteers.
  • Create client reports that communicate the social media program’s activities, engagement, deliverables and the client’s ROI.
  • Promote and support The Woods & Co blog.
  • Identify opportunities to grow client’s and The Woods & Co’s audience and voice.
  • Regularly provide feedback of insights gained from social media monitoring to the PR team, to ensure that social outreach is fully integrated with print, web, PR and event marketing in a timely fashion.
  • Continuously explore new and existing social platforms, services and tools to increase reach and engagement. 
  • Build strong relationship within the social media products community including leading technology providers, startups and opinion leaders.

Qualifications:

  • Bachelors Degree in a related field (Communications, Journalism, Marketing, PR, Advertising etc.).
  • 2 - 4 years experience managing social channels for a brand along with public relations, advertising, graphic design, blog writing and/or social media marketing expertise.
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, etc.) and how they can be deployed in different scenarios with examples showing successful work from concept to completion.
  • Strong knowledge of Adobe PhotoShop, InDesign and Illustrator.
  • Strong project management or organizational skills.
  • Proven ability to execute programs that increase positive interaction, build audience, maintain relationships and share client’s voice.
  • Creative thinker, able to develop new concepts and collaborate with a team to execute on them.
  • Ability to develop reporting and communications metrics that drive success and show results from efforts.
  • Excellent copywriting and communications skills with some experience with photography and video preferred.
  • Experience working with social media software & analytics.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173518&c=jfbatl

AMC Networks is hiring a Social Media Manager for Sundance TV in New York, NY

Responsibilities:

  • Create and manage editorial calendar, from conceptualizing and copy creation to approvals and posting
  • Be able to articulate Sundance TV’s brand voice, priorities, and assets to ensure all posts are on point and on schedule
  • Oversee required promotion for digital, sales, and marketing partnerships, including copywriting, scheduling, and capturing screenshots
  • Act as community manager, overseeing responses to fan inquiries and escalating comments as necessary
  • Review and analyze social media metrics, competitive activity, and research to make recommendations
  • Explore new social media platforms and initiatives to help grow consumer engagement and awareness
  • Keep up to speed with changes that may affect Sundance TV’s presence on social and digital platforms

Qualifications:

  • 5-7 years working in social media
  • Bachelor’s Degree in Liberal Arts, Marketing or Communications preferred
  • Must have experience working with agencies
  • Exceptional communications skills 
  • Extremely organized with strong attention to detail
  • Professional and proactive
  • Highly motivated, diligent, and proactive 
  • Strong multi-tasking skills and an ability to work in a dynamic, fast-paced environment
  • Team player with a "can-do" attitude
  • Passionate about TV, film, and entertainment media
  • Demonstrates knowledge and understanding of emerging technologies

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173509&c=jfbatl

Newsday Media Grop is hiring a Social Media Moderator in Melville, NY 

Responsibilities:
We are looking for Cablevisionaries who always keep the customer first in mind, who insist on continuing to learn every day, who thrive in a highly collaborative work environment and who when presented with a challenge, don't quit until they find a solution.

Newsday.com is looking for a Social Media Moderator to help manage our Twitter, Facebook and overall social media strategy, oversee comments on the website and manage user-generated content from our headquarters in Melville, Long Island. The ideal candidate is a sharp, hardworking and flexible journalist who lives and breathes social media 24/7. We’re looking for someone to help us to engage users on social media sites such as Facebook, Twitter, Tumblr, etc. Brainstorm, draft and implement strategies to guide our social media efforts. Monitor comments and user-generated content on newsday.com. Work with editors and reporters on using social media in newsgathering. Steer tips on breaking news/community news to the appropriate online and print editors. Build and maintain relationships with other websites, and serve as a conduit for ideas. Participate in special projects as assigned.

Qualifications:

  • Bachelor's degree in journalism, mass communications or related field. 
  • Previous experience in a newsroom setting. 
  • Good understanding/knowledge of community-building and newsgathering on social media sites/blogs. 
  • Solid copy-editing and sharp writing skills to engage our audience. 
  • Flexibility to work various shifts and monitor online content. 
  • Reliable transportation to and from our Melville, Long Island office. 
  • Experience with PHP, Javascript, MySQL and/or data visualization a plus. 

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173493&c=jfbatl

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Wednesday, November 5, 2014

Wednesday Words: Application Programing Interface (API)

If you have a website/blog for your brand, you may have heard that there are various APIs for social media to use to integrate your website and or forums with that form of social media.  API is short for Application Programming Interface and it allows software applications to interact with other software applications.

With websites, you often have to work with various social media developer tools and their API to get plugins for that social media to work on your website.

A great example of use of social media API is Xenforo forums. They have a plugin which works with Facebook and Twitter's API's to allow users to register and login to forums via their social media accounts.

Another example is the "Like" widgets you can find on various Wordpress based sites (like mine here: http://www.gracesnoke.com ).  These all make use of APIs.

For more information, check out developer tools on Facebook and Twitter.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Monday, November 3, 2014

The Monday Search: Job Listings Current as of 11/03/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

The Ad Council is hiring a Director Public Relations and Social Media in New York, NY

Responsibilities

  • Oversees the development, implementation and management of PR/social media programs
  • Counsels Ad Council campaign managers on public relations and social media activities and opportunities designed to extend the reach of the campaigns.
  • Develops and implements programs to raise awareness and increase engagement with the Ad Council’s brand among key constituents (ad agency, media, board, consumers, etc.).
  • Drafts external communications related to Ad Council and campaign news including plans, press releases, presentations and talking points for spokespeople for various events and press conferences.
  • Develops and maintains relationships with bloggers and online press, as well as key influencers; Conducts outreach to national and local press across all media.
  • Conducts research on potential social media and PR agency partners, as well as other strategic partners and potential spokespeople.
  • Reviews and approves messaging/posts and additional content developed for campaign social media channels (i.e. videos, social graphics, etc.).
  • Manages relationships with external PR, social media and digital agencies and freelancers.
  • Drafts Requests for Proposals (RFPs) and evaluates proposals on behalf of Ad Council clients.
  • Writes and edits Ad Council publications including its Board Quarterly, Adlibbing and Annual Report.
  • Monitors Ad Council, campaign, issue and PR/social media industry news coverage, and prepares coverage reports

Qualifications

  • Bachelor’s degree
  • 5-7 years of experience in public relations and social media
  • Proven media pitching skills and results in all forms of media with proven track record in online/social media (broadcast, print and online)
  • Experience with using social media, including social networks, blogs, mobile/location-based and emerging technologies
  • Strong computer skills, including Microsoft Work, Excel and PowerPoint
  • Ability to understand technical concepts and convey them in a simple and concise way.
  • Excellent organizational skills and attention to detail
  • Self-motivated and goal-oriented
  • Excellent verbal and written communication skills
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173207&c=jfbatl

Salon Media Group, Inc., is hiring an Assistant Social Media Editor in New York, NY

Responsibilities
We’re looking for someone with progressive ideals who is passionate about using social media to connect Salon's stories with our very engaged audience. You will work with our social media editors on our main Facebook and Twitter accounts, and work to grow our audience on feeds connected to Salon's various verticals, as well as on new and emerging social media networks. You will help schedule and build our overnight and weekend social media plans. This editor will also work with Salon's writers and editors to build conversation around our stories. You will also work with our many content partners and work to expand our partnership program.

This editor must be a fast thinker and writer, energetic and engaged with both politics and culture, and a social media junkie. You must also have strong news judgement, and exercise responsibility on all social platforms.

The successful candidate will also understand how to craft, package and write display copy to engage our sophisticated audience.

Qualifications
Strong candidates will live in New York City and have:

  • A minimum 1-2 years writing/editing/social media experience, or exceptional internships and ambition.
  • Tremendous organizational skills under intense deadline pressure
  • A strong familiarity with the Salon brand
  • The ability to react fast, and creatively, to breaking news
  • Experience working in digital media and with social media
  • Experience and success building audience through social networks, or the passion and know-how to strategize engagement and growth
  • Ideas for driving Salon beyond Facebook and Twitter, and growing our readership on Whisper, Pinterest, Tumblr and other social networks
  • The ability to use real-time metrics to guide social strategies

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173191&c=jfbatl

Michelson on Medicine is hiring a Part-Time Social Media Manager in New York New York

Responsibilities
We are looking for a part-time social media manager to develop the online presence for a growing authority in healthcare.

This is for a highly credible expert in medical case management. He is the founder of a newly minted media company that will be creating content on a number of important platforms with a mission to start a movement for changes in medical care.

Expert is publishing his first book in the Fall of 2015. Prior to the launch, we are looking to establish his social channels (Facebook, Twitter, Pinterest, LinkedIn, etc), recruit an audience of likeminded followers, and build an engaged community that discusses all topics relating to personal health and heath care.

Qualifications
Candidates should have a proven strategy and demonstrable track record for establishing and growing personal brands social media presence. It is also beneficial but not required to have experience in content distribution through Huffington Post, LinkedIn and other platforms.

When you apply, please provide links to pages you have managed as well as relevant audience growth statistics.

The office is located in New York, but candidates can work remotely 10 hours per week minimum, with work to ramp up closer to publication.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=173183&c=jfbatl

Muscular Dystrophy Association is hiring a Social Media Manager in Haymarket, IL

Responsibilities:
  • Manage the organization’s various social media pages and day-to-day social media activities for, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.
  • Provide strategic social media strategy and counsel to business leaders in the key departments, such as in Research, Healthcare Services and Advocacy, Income Development, Human Resources, etc.
  • Create, curate and manage all published content (images, video and copy) to reach the organization’s clients and supporters.
  • Develop and expand the organization’s online communities and outreach efforts.
  • Create a workable infrastructure and established processes that enhance our collective ability to generate consistent social messaging for the organization in our communities. Establish regular meetings, agenda and priorities for field social media panel that mirrors overall organization program focus and follows communications and marketing calendar. 
  • Work with PR staff to provide and support the development of social media messaging templates that effectively tell our story and can be localized by community-based staff and volunteers for social media. 
  • Listen, respond, ask questions and engage with our online communities in a timely and positive manner.
  • Work in tandem with the VP of PR and Community Programs on breaking news or crisis management situations as needed.
  • Identify threats and opportunities in online user generated content surrounding the organization’s brand and business. Report notable threats to appropriate management. 
  • Develop a strategic and implementation plan for year-round social media campaign promotion.
  • Work with team to design and create promotions and social ad campaigns. The Manager will work with the Digital Marketing lead to outline and manage social ad budget.
  • Identify social media trends, trending topics and relevant opportunities for visibility tied to the organization’s programs and mission.    
  • Help establish, follow and support compliance of nationwide branding, messaging and creative services guidelines.
  • Analyze and measure results of social media projects.
  • Responsible for securing and managing social media-vendor relationships and contracts.  
Requirements:
  • Customer Service: Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service. Responds to requests for service and assistance. Meets commitments.
  • Interpersonal Skills: Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
  • Oral/Written Communication: Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  • Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Qualifications:
  • Bachelor's degree or equivalent, preferably in journalism, communications, public relations, marketing or related field.
  • At least 2+ years of social media and/or public relations and/or communications experience, ideally for a nationwide organization with a widespread community presence.
  • Demonstrates creativity and documented immersion in social media. (Present links to pages as examples).
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.      
  • Proven ability to apply strategic social media objectives as they relate to growing the community and increasing engagement through shares, likes, comments, posts, retweets, regrams, etc.
  • Experience in supporting various campaigns and multiple account management, including measuring and reporting results and insights to the various social platforms.
  • Demonstrated track record in developing and implementing short and long-term social media communication plans, and the ability to work effectively with senior management and partners.
  • Experience in pulling together and influencing a team to create and lead social media initiatives at local and regional levels, exercising leadership/influence without formal authority.
  • Maintains a working knowledge of principles of SEO including keyword research and knowledgeable in the principles of real-time content marketing using both search marketing and social publishing tactics to help your audience find you, and you find them, in order to attract and engage supporters.
  • Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Experience in working with social media page management software, e.g., Hootsuite. 
  • Experience preferred in any of the following industries: healthcare, corporate philanthropy, human services or PR agency (with social media responsibilities in these industries) or work with a national nonprofit.
  • Strong content strategy, writing, editing, storytelling, interpersonal, diplomatic and verbal communication skills required.
  • Must possess highly evolved teamwork skills as well as strong time management skills.
  • Strong and effective leader and counselor with a documented track record of success helping organizations develop content that leads to growth of likes, reach, engagement and promotion.
  • Disciplined planner who can plan high quality visual and content-rich social media plans that drive successful outcomes.
  • Knowledge in creating and using Facebook ads to grow online community and preferably drive online donations. 
  • Highly collaborative and strong consensus builder; capable of exercising positive influence in driving outcomes.
  • Excellent project management skills and client-centered orientation. 
  • Demonstrated ability to leverage new and emerging social media channels.
  • Desire and ability to thrive in fast-paced environment.
  • Motivated by mission-driven organization whose aim is ultimately to cure muscle disease and save lives.
  • Capable of not only crafting clear, compelling and consistent online messaging, but successful at building consensus and driving internal alignment so staff at all levels use it effectively.
  • Capable of setting clear priorities, then nimble enough to adjust as new opportunities arise.
  • Proficiency with MS Office applications. Plus, experience in using social media software.  

For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHQ0D96LRSZDRRDQMCL&showNewJDP=yes&IPath=JRKV0B

U-Haul is hiring a Social Media Content Strategist in Phoenix, AZ

Responsibilities
The U-Haul Social Media Team is looking for a Content Strategist who is experienced in the publication of a brand’s content through social channels. This individual will work closely with marketing managers, web analytics and other communications teams to establish a content marketing strategy for U-Haul Social Media profiles and social media administered sites. The ideal candidate understands the channels our audience is using, knows the nuances and context for each, and knows how to maximize company resources to drive impact across digital channels. This position will manage and define the plan for a continuous publishing schedule for social media profiles and social media administered sites, and analyze what content is performing well and how to improve. The ideal candidate will have a demonstrated proficiency in earning audience attention through classic inbound techniques (search, social). This includes a solid understanding of SEO and the way to create content that attracts attention. This individual also will work closely with our external partners on content sharing and planning.

Qualifications

  • 3-5 years+ professional experience in developing and analyzing digital campaigns and social media marketing campaigns
  • Undergraduate degree in either Communications, Marketing, Advertising, Statistics, Media Studies, Business and/or related fields
  • Understand SEM and SEO best practices to assist digital team with site and campaign optimization to improve search engine rankings through content marketing.
  • Strong analytical skills and ability to provide recommendation based on insights
  • Excellent written and oral communication skills, consulting skills and ability to collaborate and work well with others

For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHN2XD6YDQ42KXLC4Y2&showNewJDP=yes&IPath=JRKV0B

Camping World is hiring a Social Media Specialist in Prairie View, IL

Responsibilities

  • Create, manage and report on day-to-day social media content
  • Interact with consumers/customers in real time on various social media platforms
  • Manage social advertisement campaigns on Facebook and Twitter, requiring consistent status updates to business leaders
  • Partner with Social Media manager to consistently increase consumer loyalty and engagement in social media efforts
  • Identify opportunity areas and conduct research in order to leverage social media activities and strategies
  • Ensure social media platforms and channels are effectively aligned with the Camping World and Good Sam brand and overall business strategy
  • Monitor trends in social media tools and applications, and apply that knowledge to the use of social media strategies within the business
  • May cross train to perform other duties

Qualifications

  • Degree in Marketing/Advertising or Communication, or equivalent experience required
  • Minimum of 3 years of experience in social media required
  • Capable of performing tasks independently, and meet objectives with little supervision
  • Proficiency in Microsoft Office including Word, Excel, PowerPoint, and Outlook; as well as social media platforms including Twitter, Instagram, Facebook, Pintrest, and other comparable and up-and-coming social media channels
  • Experience with third-party social media software tools such as SocialBro, Hootsuite, Sprout Social and other relevant social listening or engagement tools
  • Well-developed written, verbal and presentation skills
  • Attention to detail, with excellent follow-up skills
  • Ability to think both creatively and strategically
  • Ability to multi-task and perform in a fast pace, changing environment

For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHV5PK6ZTYMD1X2VM7Q&showNewJDP=yes&IPath=JRKV0A

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Sunday, November 2, 2014

Sunday Reflections: The last month

I've often mentioned if I don't get posts written ahead of time, they won't get done and posted on time like they're supposed to.  The lack of posts from the past few weeks is a perfect demonstration of that.  Real life stresses, writing for my day job, other things going on and me just wanting to relax and not do any writing on the weekends led to these posts being behind or, in many cases, not completed at all.

Seeing as November is NaNoWriMo month, in which I am actively going to be participating, and the fact we are buying a house and moving into said house, I am making an effort to have the posts scheduled ahead of time so that all I have to do, in some cases, is put in last minute details.  Other posts will just be scheduled out and ready to go.  I'm also trying to have posts ready to go on other sites I write for so that I don't get overwhelmed and buried again.

As always, I am looking for questions to answer as part of the blog as well.  Please feel free to leave them as comments here or anywhere else.  Also, if you're interested in being a guest blogger on a regular basis (or even just once or twice,) feel free to contact me.