Wednesday, November 12, 2014

Wednesday Words: Follower

The words for this week and next week are connected and should be pretty obvious, but if you're new to social media, you may be confused by the terms.  This week's term is follower.  Next week's term is following.

Follower is a term native to Twitter but is also used on Instagram, Pinterest and Tumblr. A follower is a person (or sometimes brand) that takes interest in you to actually follow you on one or multiple social media sites. A follower could be considered the equivalent of a "like" on a Facebook page.

The actual definition of follower, according to the dictionary, is "an adherent or devotee of a particular person, cause, or activity." Which actually defines it pretty well.

Followers often retweet/repost things they like or find interesting from people they follow. Followers for brands are especially important as they help increase the brand's reach as well as communicating with the brand or individual about what they like/don't like.

Followers can often also encourage others to follow you, whether it be through Follow Friday or just from people seeing that they've followed you so they do too.

Followers can be helpful and it's a good idea if you are building your brand not only to have followers, but to follow others as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

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