Saturday, July 25, 2015

Saturday Sharing: SalesChats #11 Podcast

I came across this (because it was listed as a source to my blog) a week ago and thought this would be a great podcast/video to share with people who are looking at ways to build content.

The video is described as: "SalesChats hosts Eric Quanstrom and John Golden discuss the role of content marketing and social media amplification in an effective sales strategy with content marketing expert Jeff Zelaya."

I enjoyed listening to the podcast while working on posts here. Learn all about content, content sharing, content marketing. It's really useful information.

Friday, July 24, 2015

DataMentor's New Book Now Available

In response to one of my tweets, DataMentor mentioned that they just released a new book, The Ultimate Data-Driven Marketer's Guide to Success, and thought readers of my blog and Twitter might be interested in it.
The book promises to help you discover best practices, tips, and resources on how to boost your revenue with data. This comprehensive guide,  covers topics including data management, social media marketing, Big Data, digital marketing, analytics and more. Loaded with content from their experts, this eBook will teach you how to implement highly successful strategies used by today’s top data-driven marketers.

Check it out here:

Friday Sharing: 11 Things you should stop doing on social media

Whether you're new or old to social media, Blog Clarity provides an interesting article which tells you 11 things you need to stop doing on social media.

One of their tips: stop auto-posting Facebook posts to Twitter (and I'd say vice-versa too).

There are many other tips, plus explanations as to why you shouldn't do these things on the article, found here:

What are some of the things you are doing and are guilty of that they mention in the article? How are you going to make an effort to stop doing it? Leave your answers in the comments below!

Thursday, July 23, 2015

Thursday Tutorials: Exporting Facebook Insights

Looking at Facebook statistics can be a little overwhelming and sometimes a little distracting (especially if you have people messaging you a lot). If you want to look at your statistics off of Facebook, you can easily do this with the EXPORT option found within the Insights area of your Facebook page.

To do this, simply load the page you want Insights from and click on the Insights option. At the right hand side of the Insights area is the word "Export" Click on that.

When you click on Export, this box will pop up and grey out the screen behind it.  Note: if you click anywhere but in the box to get the data, the box will disappear. Just click on export again to start over.

Figure out what you want stats for and the range of dates and the file format then click Export Data. Note, if you want information for each file type, you will have to go into Export and select a different file type and export it to see all the stats.

Once you export you'll see this pop up. It's not up for long and vanishes really quick, restoring the page to Insights.

The file will automatically download. If you use Chrome, it will appear in your downloaded files bar at the bottom of your browser.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, July 22, 2015

Wednesday Words: Social Mention

Social Mention is a free social network search engine that lets you search blogs, comments, bookmarks, events, news, videos, images, etc. for mentions of your name, your band name, trending tags and more.

I did a quick search for my moniker and here are the results:

Social Mention is easy to use. Just type in what you want to find and search. Takes a few seconds, but when done it will show you all sorts of useful data. This can be a great analytic tool when used properly to assess where your brand is mentioned, etc.

Check it out here:

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, July 21, 2015

Tuesday Tips: Reach Out to Existing Customers First

Starting out in social media can be hard and sometimes the easiest way to get started it is to reach out and tell existing customers that you are on Facebook/Twitter/etc. and let them know you're on social media and how to find you - perhaps by giving them a card that has addresses to your social media and encourage them to like/follow/share/etc.

This is advice that Lynette Young, Founder of Purple Stripe Productions and author of Google+ for Small Businesses, has given - and it makes sense: “…reach out to your best customers first (and worry about finding new customers after you are established) and let their enthusiasm help catapult your sustained success.”

It's very good advice to consider. Your fans are often your biggest proponents. If they are telling people about your business outside of social media, chances are they will share what you post on social media as well to help you out.

Something to think about.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, July 20, 2015

The Monday Search: Job Listings as of 07/20/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Knockout Gaming is hiring a Social Media Maager in Scottsdale, AZ


  • Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the company’s ideal customers
  • Create, curate, and manage all published content (images, video and written)
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Conduct online advocacy and open stream for cross-promotions
  • Develop and expand community and/or blogger outreach efforts
  • Oversee design consistency (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
  • Design, create and manage promotions and Social ad campaigns
  • Compile report for management showing results (ROI)
  • Manage company user profiles and interactions
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.


  • 2 -5 Years Managing International Social Media Campaigns
  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in Social Media strategies of an international company with multiple brands. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills and extremely organized.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creating and editing of content, and online reputation management).
  • Good technical understanding and picks up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Multi-lingual and/or experience with international social media platforms welcomed.
  • Adept with all Microsoft Office software
  • Proficient with Adobe Photoshop & Illustrator a plus

For more information:

Tilt is hiring a Social Media Manager in San Francisco

Tilt is looking for a hungry, creative, and ambitious Social Media Manager to help build the world’s most aspirational college lifestyle brand. You’ll assist the social media team with building and scaling our social media following, engagement, and content. You’ll also help manage relationships with our Tilters via top social channels and help us build our first-ever social media ambassador program. The ideal candidate must be able to lead projects with little direction, help drive UGC efforts, engage (like a human!) with our followers, and have strong communication and analytical skills across various social channels. We’re taking off on college campuses, so having a passion for the style of fun that’s unique to college kids is integral! Time to #getTILTED. Responsibilities: Aggressively grow Tilt’s followers and ER with new tactics, tools, and influencers Create and curate visually-engaging, college-relevant social media content for Tilt’s Instagram channel, with a consistent brand voice, look and feel Develop social relationships and strategies with Insta and Snapchat influencers Own and refine Tilt’s UGC organization, processes, and efforts Expand Tilt’s social media presence to new students, new campuses, and new countries, as we extend our international reach Help build, manage, and scale Tilt’s new social media ambassador program Create and execute buzzworthy campaigns on Instagram and Snapchat Proactively identify upcoming tilts to seed with swag and incentivize UGC Engage regularly with Tilt ambassadors and college users via social channels Support ambassadors and users for large events and special projects on campus Collaborate with Growth Team to concept, produce, and execute social media campaigns targeted to our college demographic Track, understand, and hold yourself accountable to key channel metrics Have a blast with our ambassadors and college organizers via social.

2-3 years in a social media position at a fast-paced company BA/BS in marketing, media, communications or related field of study A love for Tilt! You’ve used our product and can communicate the benefits Relentless about execution and can get things done with little guidance Empathetic! You can strike up a convo socially and appeal to all types of users Analytical and can digest data to make informed decisions Organized, methodical, and excellent with managing relationships and follow-ups Creative, but more importantly have the ability to execute with a growth mindset Experience managing Instagram or Snapchat and social tools for brands A knack for creating and curating consistent content and captions Proven track record (Increased ER by x%, grew channel by x+ followers) Analytical mind and understanding of third-party social media tools Ability to multi-task, prioritize, and meet deadlines

For more information:

The Soup Peddler is hiring a Social Media and Events Sorcerer in Austin Texas (let's be honest, the headline for their job is cool)


  • Manage & increase engagement with facebook, instagram, twitter, yelp followers
  • Research strategic event placement and partnerships
  • Coordinate in-house events
  • Work with operations manager on contests and promotions
  • Create posters and graphics for both outward facing and internal materials


  • Social media management experience
  • Naturally curious
  • Self-directed
  • Clear and direct communicator
  • Strong written skills and sense of voice
  • Adobe suite proficient

For more information:

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.