Tuesday Tips: Reach Out to Existing Customers First

Starting out in social media can be hard and sometimes the easiest way to get started it is to reach out and tell existing customers that you are on Facebook/Twitter/etc. and let them know you're on social media and how to find you - perhaps by giving them a card that has addresses to your social media and encourage them to like/follow/share/etc.

This is advice that Lynette Young, Founder of Purple Stripe Productions and author of Google+ for Small Businesses, has given - and it makes sense: “…reach out to your best customers first (and worry about finding new customers after you are established) and let their enthusiasm help catapult your sustained success.”

It's very good advice to consider. Your fans are often your biggest proponents. If they are telling people about your business outside of social media, chances are they will share what you post on social media as well to help you out.

Something to think about.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.