Tuesday Tips: Brand Consistently Across Social Media

This is one of those tips that seem obvious, but many companies actually make this mistake.  Your brand is important.  You have a logo, you have a slogan.  Use it consistently.

Don't have a different logo you use for each form of social media. Don't have a different avatar or different background.  Do your best to keep everything as consistent as possible.  Is it boring?  Yes. But it also prevents something important from happening - brand confusion.

The following advice comes from Karen Leland of Sterling Marketing Group:

"Presenting one consistent brand in logo, look and message is critical. To do this, use only one or two photos for all your social-media sites. Customize your Twitter and Facebook backgrounds using elements from your website. Keep the keywords and core descriptions of who you are and what you do relatively the same across all sites. Oh and make sure all information is up to date and current."

Quote from: http://www.entrepreneur.com/article/227245?hootPostID=41ad7f211f636cbc41ff95993fb7948f#

So, if you have multiple logos, figure out which one is going to be the one you're going to stick with, and stick with it and create your social media profiles around that.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Important News: Name Change

Well this was an unexpected and sudden change when I finally got around to writing a tutorial on how to create a webpage fan page for Facebook.  Using this blog as my goal for the page, I started creating the Facebook page with the original name of the blog for the page's name: Facebook Marketing: Hints and Tips.

I suppose I shouldn't have been surprised to see that Facebook wouldn't allow the use of their name to create pages.  Go figure.

Thus we have ended up with a similar name, which means an update of links and an update in name to "Social Media Marketing: Tips and Hints."  That also means I have a broader subject area to write about as well.

Images accompanying the titles of articles will help you determine whether the article is for Facebook, Twitter, LinkedIn, Google+ or whatever else is out there.

As always, I welcome questions and hope to hear from you soon!