Tuesday Tips: Be Authentic

This week's tip comes from another great quote from the CEO of Boom! Social. It's pretty good advice if you think about it a little bit.

“Be honest, be warm, be authentic, and put yourself in the shoes of your customers on social media.”
Kim Garst, CEO of Boom! Social
@KimGarst

Don't just be a brander, think like a customer. If this wasn't your product, would you want to be seeing this on social media of a product you follow?  If the answer is no, don't post it. For example - most people don't want to see politics or religion (unless the brand is a religion or political figure) on a product/company's Facebook page. A good tip to remember is if it's a topic you avoid in public situations to avoid uncomfortableness, you may want to avoid it on social media as well.

A big problem many social media managers face is trying to emulate other brands and be something they aren't. Be you. Be your brand. Be unique and stand out. Engage your fanbase (be warm) and answer as honestly as you can (without revealing information you don't want revealed - like how do you do this?)

The most successful social media marketers get their fanbase to like and interact - whether it be by asking/answering questions, sharing fun tidbits or trying something else out. Check out some of the social media sites for brands you follow and watch how they handle things. You may learn from it!

Enjoy!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.