Tuesday Tips: Look at Previous Content to See What Did Well

It’s a good habit to, occasionally, take a look at your previous posts on social media to understand what worked and what didn’t work. 

You can do this once a month or once every three to four months depending on your posting frequency. Look at the posts that had the most interaction and try to figure out why it had more interaction than other posts. Was it because of the tone of the post? Perhaps it’s from hashtags you used or posting on something that was a trending topic.

If you don’t want to do the research yourself, there are several programs out there that can analyze your previous posts which will tell you what type of posts have been successful for you in terms of social sharing.

Keep in mind, you want to analyze each social network separately as some things work well on one network but not on another. Track this and remember it for future posts.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Wednesday Words: Content Marketing

Today's word is relevant to all social media platforms and that term is Content Marketing. Content marketings is a marketing technique of creating and then distributing relevant and useful online content in order to attract and engage a defined target audience.

So, for example, this blog is technically content marketing as I'm writing on topics targeted at an audience that is new but interested in learning more about social media marketing. I market that the blog is useful for everyone from total beginner to advanced, which I think it is useful for everyone.

Content marketing is a valuable resource for brands and is something your social media marketer or PR manager can handle easily.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Viral Marketing

We've all seen the ad that gets shared by all of our friends, our friends' friends and our friends' friends' mom (if she's on Facebook/Twitter/Whatever Social media).  They shared the video because it's cute or "you have to see this, it's great" and that becomes the next thing that has been viral marketed.

That's what today's word is: Viral Marketing.  Viral Marketing is a risky technique where marketers hope that users share the information to each other repeatedly leading to wide coverage and interest.

Unfortunately, there is no sure fire way to create a "viral video or "make something go viral."  How viral something will be is impossible to predict. Basically it comes down to something that strikes a chord with someone and it gets shared, it strikes a chord with others, shared and goes from there.

It is definitely a risky marketing technique, especially if you invest thousands of dollars into creating a video that you expect to go viral and it doesn't.

So if you're looking into viral marketing, just remember, it's not a guarantee of marketing success.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.