In the recent blog post made on Klout, they disclose statistics as to what topics get the most, and least, interaction via Facebook and Twitter.
The article contains several useful infographics as well as analytics and explanations as to some surprising outcomes from the research as well.
Depending on your brand/direction, this may or may not help you incorporate topics that generate interaction with your followers - but it's definitely something to consider.
Check out the blog here: http://blog.klout.com/2014/05/topics-that-get-a-reaction/
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