Almost everyone on the internet recognizes the "Share This" icon that appears on websites and our smart phones, encouraging us to use one of the many ways to share something we like with others. Sharability is the "measurement" of how engaging a post is which is likely to cause it to be shared.
This means, how likely are your fans/users to retweet/share/comment on your posts, videos and images to their fans/followers/wall?
Having sharable content is important for user engagement and gaining new users. Keep in mind, it's not an invitation to create things that are likely to cause people to spam it, but sharing things genuinely of interest to others.
Ultimately, when creating posts, see what types of posts your users share more often. It may take a month or two to figure that out, but once you do, you'll know what combination of posts to make each week to help raise the amount of likes your page has and how to increase the visibility of your page/tweets/content.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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