Wednesday Words: Social Media Optimization (SMO)

We've talked about sharability, interaction and engagement in the past Wednesday Words.  They, ultimately, lead to today's word, which is Social Media Optimization.  This can be defined, in laymans terms, as Search Engine Optimization for Social Media channels.

As mentioned with sharability, interaction and engagement, the key to getting people to interact - whether it's sharing, liking, retweeting, favoring, etc. - is to create online content that is likely to be shared through social networks.  It varies according to each brand and their audience, but it is an important thing to keep in mind.

If you are looking to find out what things appeal to those in your audience, check out similar pages and twitter feeds and see what gets the most interaction, then imitate it.  Don't use exactly what they use, but use something pertinent and similar and go from there.

Best of luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.