The good thing? Google+ has narrowed it down to five options to chose from.
This tutorial will go into a bit more detail than is on Google+ and help you decide what option to chose. This tutorial will not go through the "Creating a Page" tutorial. That tutorial for Google+ is next week.
First, let's list the five options, then we'll define them:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Art, Entertainment or Sports
- Other
This is probably the easiest one to figure out. If the answer to the following question is yes, then select this page: Do I own a physical location to sell goods and services from?
When you select this option, instead of providing you with a drop down menu, Google opens up a map and you have to put in the physical address of your location to pin it on the map. Type in the name of your business, then select it from the options that pop up on the map.
If this is the right choice, fill in the rest of the information - it's important not to leave any of that information blank as it will help customers - and potential customers - to find you.
Unfortunately, at this time, I do not have a client with a physical location to be able to go through the rest of the steps, but it does look like an interesting and accurate way to create a page with your business's address and map on it.
2. Product or Brand
This one is probably the more complicated of the choices as a lot of things people don't think would fall into this category, do. It is also the most broad of the categories available.
This category can cover something as easy as a product produced by a larger corporation (say Heinz Ketchup as a fanpage or WiiU's Google+ page). Keep in mind, there are "official" pages and "unofficial fan-based pages." But it can also be for Apps (like iPhone/Android games etc.), software, websites, companies, corporations or someone who is just launching their own brand or products.
A good question to ask yourself is: Is this page about a website I've created, a product or brand I've created or am creating/launching, or is this a fan-based page for an already existent product.
If the answer is yes, then select the category that fits closest to what your page is for and go from there.
3. Company, Institution or Organization
This category can also qualify as a more complicated category because some people may feel their local business may fall into to company, organization or institution category instead of local business category. Ultimately, it's your decision to pick the best spot for it - and this article will help with that.
This option is a bit of a broader than just local businesses. For example, McDonalds, Wal-Mart and Wells Fargo, most of which will have local community run establishments, would have a larger company driven Google+ page. Some restaurants and local franchises of larger companies will have their independent Google+ pages under local businesses as well, which is part of their local marketing initiative.
So if you are an international or even global company or a parent company with multiple branches - you would select this category.
If you are a church, a 501c3, a cause, an institution like a University, a political part, a community organization or any of the other choices in the drop down menu to chose from, this one is likely for you.
4. Art, Entertainment or Sports
This category actually covers a lot more than just artists, bands or sports. This one is too hard to just define, so the options for this category are below:
If this is the right choice, select the category that fits closest to what your page is for, fill in the blank spots and go from there.
5. Other
This one is really simple.
If it doesn't fit in any of the above categories, choose this category. All you have to do here is type in the name you want for the page, website if applicable and you're good to go.
Really, really easy, but don't use this one unless it really doesn't fit in any of the other categories (perhaps it's a cause or a community or something like that - that would fit here).
I hope this guide has helped some and, as always, if you have any questions, please feel free to leave them in the comments.
Unfortunately, at this time, I do not have a client with a physical location to be able to go through the rest of the steps, but it does look like an interesting and accurate way to create a page with your business's address and map on it.
This one is probably the more complicated of the choices as a lot of things people don't think would fall into this category, do. It is also the most broad of the categories available.
This category can cover something as easy as a product produced by a larger corporation (say Heinz Ketchup as a fanpage or WiiU's Google+ page). Keep in mind, there are "official" pages and "unofficial fan-based pages." But it can also be for Apps (like iPhone/Android games etc.), software, websites, companies, corporations or someone who is just launching their own brand or products.
A good question to ask yourself is: Is this page about a website I've created, a product or brand I've created or am creating/launching, or is this a fan-based page for an already existent product.
If the answer is yes, then select the category that fits closest to what your page is for and go from there.
This category can also qualify as a more complicated category because some people may feel their local business may fall into to company, organization or institution category instead of local business category. Ultimately, it's your decision to pick the best spot for it - and this article will help with that.
This option is a bit of a broader than just local businesses. For example, McDonalds, Wal-Mart and Wells Fargo, most of which will have local community run establishments, would have a larger company driven Google+ page. Some restaurants and local franchises of larger companies will have their independent Google+ pages under local businesses as well, which is part of their local marketing initiative.
So if you are an international or even global company or a parent company with multiple branches - you would select this category.
If you are a church, a 501c3, a cause, an institution like a University, a political part, a community organization or any of the other choices in the drop down menu to chose from, this one is likely for you.
If this is the right choice, select the category that fits closest to what your page is for and go from there.
This category actually covers a lot more than just artists, bands or sports. This one is too hard to just define, so the options for this category are below:
- Album
- Amateur Sports Team
- Award Show
- Blog
- Book
- Concert and Performance
- Concert Tour
- Festival
- Fictional Character
- Magazine
- Movie
- Music Award
- Music Band
- Music Chart
- Music Genre
- Music Video
- Musical Instrument
- Newspaper
- Playlist
- Professional Sports Team
- Radio Station
- Record Label
- School Sports Team
- Song
- Sporting Event
- Sports League
- Studio
- TV Channel
- TV Network
- TV Show
- TV Movie/Award
- Video Game
- Visual and Performing Arts
- Website
- Does this page fall into any of the above sub categories (Note: website appears as an option on most of the other choices a well because websites can be businesses too).
- Is this an official/unofficial page for someone (fictional character, government official, band member, etc.)? Do you have the right to create said page?
- Is this a page dedicated to myself and my endeavors? (ie. You're running your own fan page as an author, a journalist, a public figure, etc.)
- Is this a page for someone you work for as a social media manager and they fall into the above categories?
If this is the right choice, select the category that fits closest to what your page is for, fill in the blank spots and go from there.
This one is really simple.
If it doesn't fit in any of the above categories, choose this category. All you have to do here is type in the name you want for the page, website if applicable and you're good to go.
Really, really easy, but don't use this one unless it really doesn't fit in any of the other categories (perhaps it's a cause or a community or something like that - that would fit here).
I hope this guide has helped some and, as always, if you have any questions, please feel free to leave them in the comments.
Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
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