Tuesday Tips: Audit Your Facebook Page

Today's tip is probably something we haven't really thought about, especially if your page has been established for several years.  However, things often change over the years, whether it be place of address, updated contact information or other information.

Thus, today's tip is to audit your Facebook page.

Set a date to review your Facebook page once or twice a year.  Make sure all the information is up to date.  Update your cover image if you haven't done so in a few months.

Some things to check for:

• Update images for logo/cover photo if something has changed recently in the logo
• Make sure you have a customized URL for your page - if your page was set up a long time ago, you may have forgotten to claim your customized URL.  Do so now!
• Verify the data in the about section is current and up-to-date. This includes:
• Email Address if you want to be able to be contacted via email
• Website address
• Official page, if you are a fanpage of a brand and not the official page of the brand
• Awards your company has won,
• Etc.
• It's also a good idea to double check your category.  Facebook may change your categories if it feels you aren't in the right category. If you feel you were changed in error, change it back.

We will discuss how to verify some of this information and how to update it in this week's Thursday Tutorial.

It's also good to remember that Facebook changes every so often, so auditing your page to add new features - such as the "Call to Action" button, is a good idea.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.