Tuesday Tips: Less Pushing, More Engaging

Sometimes it's hard to forget that social media should be used not just to push people to buy your product, attend an event, support a cause, etc. but should also be used to interact and engage with your followers.

Many social media marketers focus more on pushing their brand with a "Hey look at this awesome deal we have going, you need to buy now" and spend less time engaging with people who leave comments (sometimes not even responding at all) or responding to questions on their page.

Don't make this mistake!

Remember that you want to engage your customers.  Ask them questions, respond to their questions.  Like their comments and comment on their comments as appropriate.  Engagement is a two-way street and if you want your fans to buy what you push, you have to engage them.  If you want them to attend events or leave positive feedback, you have to engage them.

Keep that in mind as you schedule/make posts for this week.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.